Amorino Gelato Times Square: Artisan Italian Gelato in the Heart of NYC

Amorino Gelato - New York Times Square Introduce

In the bustling heart of New York City, amidst the dazzling lights and vibrant energy of Times Square, lies a true European gem for dessert lovers: Amorino Gelato. This isn't just another ice cream shop; it's an artisan gelateria dedicated to bringing the authentic taste and artistry of Italian gelato and sorbetto to the Big Apple. For New Yorkers with a discerning palate, Amorino offers a sophisticated and visually stunning sweet experience, where flavors are "so on point without being unnecessarily sweet."

This article will provide a clear, engaging, and informative guide to the Amorino Gelato location at 721 8th Avenue, tailored for local users in New York. We'll explore its highly accessible spot near Times Square, detail the exquisite services and products it offers, highlight its distinctive features that set it apart, and provide all the necessary contact information. Our aim is to give you a factual yet inviting glimpse into why Amorino Gelato is a highly recommended destination for those seeking genuine, high-quality frozen treats and a "stunning experience" in the city.

Amorino was founded in 2002 by two childhood friends, Cristiano Sereni and Paolo Benassi, with a passion for traditional Italian gelato. Their philosophy is simple yet profound: to create gelato that is as beautiful to look at as it is delicious to taste, using only the finest natural ingredients, without artificial colors or flavors. This commitment to authenticity extends to their signature flower-shaped scoops, a hallmark of the Amorino experience that makes every cone a work of art.

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Location and Accessibility

Amorino Gelato – New York Times Square is conveniently located at 721 8th Ave, New York, NY 10036, USA. This address places it squarely in Midtown Manhattan, on 8th Avenue, just a stone's throw from the iconic Times Square. Its position within the Theater District makes it an exceptionally accessible and appealing stop for anyone in the area, whether they are a local resident, an office worker, or a tourist.

The accessibility of this location is a major advantage for New Yorkers. It is within a very short walking distance of major subway lines at the Times Square-42nd Street/Port Authority Bus Terminal complex (A, C, E, N, Q, R, W, S, 1, 2, 3, 7 lines). This makes it effortlessly reachable from virtually any part of Manhattan and offers easy connections to other boroughs. Numerous bus routes also serve 8th Avenue and surrounding streets, providing additional public transportation options.

Being on 8th Avenue, amidst the vibrant energy of the Theater District, means the shop benefits from constant foot traffic and high visibility. It's a perfect spot for a pre-show treat, a post-dinner indulgence, or simply a refreshing break while exploring the city. While the area can be very busy, the shop provides a delightful, air-conditioned respite. One customer noted that it is "near Times Square," which explains the lively atmosphere, but the ability to easily "go to a different location for gelato" if desired, indicates options for those seeking a quieter experience. However, for sheer convenience in this bustling part of town, this location is hard to beat.

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Services Offered

Amorino Gelato specializes in offering an authentic Italian gelato and sorbetto experience, emphasizing natural flavors and beautiful presentation. Their services are designed to provide a gourmet and customizable treat:

Artisan Gelato Scoops: Their signature product. Customers can choose from a wide selection of traditional Italian gelato flavors, known for their dense, creamy texture and intense, natural taste. Flavors often include:
- Organic Dark Chocolate (like the one a customer praised for being "so awesome")
- Vanilla from Madagascar (also part of the praised "signature cone")
- Fig
- Pistachio
- Hazelnut (Nocciola)
- Stracciatella
- Tiramisu
- Salted Caramel
Authentic Sorbetto: For those seeking a lighter, dairy-free, and often vegan option, Amorino offers a range of vibrant fruit sorbettos. These are made with fresh fruits and are equally intense in flavor. Popular sorbetto flavors include:
- Alphonso Mango from India (praised by a customer for being "so awesome")
- Strawberry
- Raspberry
- Lemon
- Passion Fruit
Signature Flower-Shaped Cones: A hallmark of the Amorino experience. "The servers there are artists," meticulously sculpting gelato into the shape of a rose on your cone, allowing you to combine as many flavors as you wish for a visually "stunning experience."
Macaron Gelato: A unique offering where a scoop of gelato is sandwiched between two delicate macarons, combining two beloved French and Italian treats.
Gourmet Toppings and Sauces: Enhance your gelato with a variety of indulgent toppings, including hot chocolate sauce, whipped cream, and chocolate-dipped cones.
Gelato & Sorbetto Pints: Take your favorite flavors home with freshly packed pints, perfect for enjoying at your leisure.
Hot & Cold Beverages: Beyond frozen treats, Amorino also offers a selection of Italian coffee (espresso, cappuccino), hot chocolate, and other beverages.
Waffles & Crepes: Some locations offer freshly made waffles and crepes, which can be topped with gelato or other sweet ingredients. (Availability may vary by location).

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Features / Highlights

Amorino Gelato – New York Times Square stands out with several distinctive features and highlights that contribute to its reputation as a premium gelato destination:

Artisanal Quality & Natural Ingredients: A core highlight is Amorino's commitment to using "only the finest natural ingredients, without artificial colors or flavors." This dedication ensures that flavors like "Organic Dark Chocolate, Vanilla from Madagascar, Fig, and Alphonso Mango from India" are "so on point" and taste authentically. They avoid artificial additives, making for a purer, cleaner taste.
Signature Rose-Petal Scooping: This is arguably Amorino's most iconic and visually appealing feature. The "servers there are artists" who expertly sculpt the gelato into the shape of a rose on top of your cone. This "stunning experience" makes the gelato not just a treat for the taste buds but also for the eyes, perfect for sharing on social media.
Diverse & Authentic Flavor Selection: Amorino offers a wide range of classic Italian gelato flavors alongside unique sorbettos, ensuring there's something for every palate. The balance of flavors, being "so on point without being unnecessarily sweet," is consistently praised by customers, allowing the natural essence of the ingredients to shine through.
Luxurious and Tastefully Designed Ambiance: The shop itself is described as "tastefully designed," contributing to a premium and enjoyable atmosphere. This attention to decor enhances the overall experience, making it a pleasant place to savor your dessert.
Vegan and Gluten-Friendly Options: Many of Amorino's sorbettos are naturally vegan and dairy-free, offering excellent options for those with dietary restrictions. While not explicitly mentioned in reviews, this is a standard feature of the brand.
Consistency in Product Quality: Despite some concerns about service or cleanliness at this specific location, the "gelato was delicious as always," indicating a consistent high standard for the product itself, which is a key factor for return visits.
High Foot Traffic Location: Its presence near Times Square ensures high visibility and convenience for a vast number of locals and tourists, making it an easy and quick stop for a treat.

It is important to acknowledge the customer feedback regarding service and cleanliness. While "My server was nice," other comments about "two girls who just seemed to make strange line rules up arbitrarily and then clearly chatted about patrons while serving" and the "system, cleanliness, and the staff were just okay" suggest areas where the overall customer service experience at this location could be improved to match the high quality of the gelato itself.

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Contact Information

For those looking to indulge in the authentic Italian gelato and sorbetto at Amorino Gelato - New York Times Square, here is the essential contact information:

Address: 721 8th Ave, New York, NY 10036, USA
Phone: (212) 445-0101

Please note that the mobile phone number provided, +1 212-445-0101, is identical to the main phone number. For the most accurate and up-to-date operating hours, especially considering potential changes during holidays or seasonal variations, it is always recommended to check their official website or call the store directly before your visit.

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Conclusion: Why this place is suitable for locals

For New Yorkers, Amorino Gelato at 721 8th Avenue offers a unique and appealing dessert experience that makes it a highly suitable destination, despite some minor service concerns noted in recent reviews.

Firstly, its prime and easily accessible location near Times Square is a significant advantage. Whether working in Midtown, attending a Broadway show, or simply navigating the city's vibrant core, this Amorino outpost provides a convenient and delightful stop. Its proximity to major subway lines ensures that locals from various neighborhoods can easily reach it, making it an ideal spot for a quick indulgence or a planned sweet escape.

Secondly, the undisputed star of Amorino is its authentic, high-quality Italian gelato and sorbetto. Locals with a discerning palate will appreciate that the flavors are "so on point without being unnecessarily sweet," allowing the true essence of ingredients like "Organic Dark Chocolate, Vanilla from Madagascar, Fig, and Alphonso Mango from India" to shine through. This commitment to natural flavors and traditional craftsmanship sets it apart from typical ice cream shops, offering a genuinely gourmet experience. The visual artistry of the signature rose-petal cones adds an extra layer of enjoyment, making each treat a "stunning experience."

While one review mentioned that "the system, cleanliness, and the staff were just okay" and observed some seemingly arbitrary line rules, the consistent praise for the "delicious" gelato itself indicates that the core product quality remains high. For many New Yorkers, the exceptional taste and beautiful presentation will outweigh minor service hiccups, especially if the primary goal is a superior dessert.

In conclusion, Amorino Gelato – New York Times Square provides a consistently delicious, authentic, and aesthetically pleasing gelato experience in a highly convenient Midtown location. It's a perfect spot for locals seeking a refined, natural, and visually appealing sweet treat that transports them, if only for a moment, to the streets of Italy, making it a "must" for any gelato lover in the city.

Amorino Gelato - New York Times Square Menu

ALL PERFUMES
Tiramisu
With its creamy texture and its soft and gourmet inserts, this characterful gelato invites you to Tuscany to rediscover all the flavor of traditional tiramisù.
Organic Blood Orange Ginger
Explosion of happiness in perspective! The acidity of a blood orange, combined with the spiciness of fresh ginger, is the perfect combination we have created to refresh you this summer. Under no circumstances miss the opportunity to delight your taste buds.
Pistachio Mawardi Sublime
Intense and light, a pistachio selected in the Middle East, where pistachio cultivation has been known for thousands of years.
Bourbon Vanilla From Madagascar
To give our ice cream its character of excellence, handling is meticulous. Precious seeds collected in the heart of the pods, which we leave delicately and patiently to infuse.
The Inimitable
Famous alliance of cocoa and hazelnut, all of Italy in the authentic chocolate and hazelnut spread!
Alfonso Mango From India
Exoticism and sweetness, the Alphonso mango, one of the most famous in the world, is rarely imported into Europe.
0% Fat Yogurt
Unforgettable delight, find all the freshness and candor of fresh yoghurts with 0% fat, in an ice cream with a silky texture.
Strawberry Camarosa
Scented to perfection, harvested at maturity, for a fleshy and juicy fruit.
Amorino Chocolate
Sweetness of cocoa and smoothness of whole fresh milk.
Stracciatella
Developed according to Italian tradition, this perfume reveals itself to be pure emotion.
Altura Luz Supremo Coffee
Intensity of the aroma, the fame of the real Italian espresso is well established!
PDO Salted Butter Caramel
A gourmet and tasty ice cream in a nod to the essential sweets.
Heirloom Raspberry And Meeker From Chile
Tangy freshness, a bouquet of fragrances that evokes natural and sweet notes in the mouth.
Lemon Femminello From Syracuse Organic PGI
Fragrant and tangy, the rich, tart flavor of Femminello di Siracusa Oval Limone has been known and enjoyed for centuries.
Sri Lankan Coconut
A subtle balance between a soft, sweet and very refreshing flavor and the creamy sensation that its flesh gives it. The strong identity of our ice cream will give you the sensation of having the fruit in your mouth.
Morello Cherry Amarena And Its Coulis
A marvel to taste without delay! This fragrance combines creamy cream with the delicate flavor of Amarena. It develops delicious spring and summer tones.
Hazelnut Trilobata Tonda E Gentile
Refined, with an intense taste and a persistent aroma.
Passion Fruit
A real fruity cocktail, this sorbet combines the combinations and floral flavors of passion fruit. Subject to in-store availability
Lime Basil
A fruity explosion with Mediterranean notes for the delight of fine gourmets. Subject to in-store availability
Dulce De Leche
Douceur de lait, the art of Italian artisanal ice cream takes hold of a South American recipe, it is to offer a smooth Milk Jam ice cream, with a subtle caramelized taste. (Subject to availability in store)
Pure Origin Ecuador Chocolate Ice Cream
Ready for a gourmet break? The sweetness of cocoa and the smoothness of fresh whole milk in our pure origin Ecuador Chocolate ice cream will take you to Ecuador, the cradle of chocolate.
Blueberry Cheesecake
Made with cream cheese, fresh whole milk and blueberries in syrup, our Blueberry Cheesecake gelato gently announces the beginning of spring... Without coloring or artificial flavouring. Subject to in-store availability
Organic Chocolate Sorbet
Originality of a powerful organic chocolate sorbet, without milk, to satisfy all gourmets. Subject to in-store availability
Mint And Dark Chocolate Shavings
Amorino revisits the classic Mint-Chocolate by playing on melting and crunchy textures that will surprise the most aficionados. Combined with dark chocolate shavings, Moroccan spearmint brings a refreshing note, perfect for hot days!

VEGAN SORBETS
Tiramisu
With its creamy texture and its soft and gourmet inserts, this characterful gelato invites you to Tuscany to rediscover all the flavor of traditional tiramisù.
Organic Blood Orange Ginger
Explosion of happiness in perspective! The acidity of a blood orange, combined with the spiciness of fresh ginger, is the perfect combination we have created to refresh you this summer. Under no circumstances miss the opportunity to delight your taste buds.
Pistachio Mawardi Sublime
Intense and light, a pistachio selected in the Middle East, where pistachio cultivation has been known for thousands of years.
Bourbon Vanilla From Madagascar
To give our ice cream its character of excellence, handling is meticulous. Precious seeds collected in the heart of the pods, which we leave delicately and patiently to infuse.
The Inimitable
Famous alliance of cocoa and hazelnut, all of Italy in the authentic chocolate and hazelnut spread!
Alfonso Mango From India
Exoticism and sweetness, the Alphonso mango, one of the most famous in the world, is rarely imported into Europe.
0% Fat Yogurt
Unforgettable delight, find all the freshness and candor of fresh yoghurts with 0% fat, in an ice cream with a silky texture.
Strawberry Camarosa
Scented to perfection, harvested at maturity, for a fleshy and juicy fruit.
Amorino Chocolate
Sweetness of cocoa and smoothness of whole fresh milk.
Stracciatella
Developed according to Italian tradition, this perfume reveals itself to be pure emotion.
Altura Luz Supremo Coffee
Intensity of the aroma, the fame of the real Italian espresso is well established!

ICE CREAM
Tiramisu
With its creamy texture and its soft and gourmet inserts, this characterful gelato invites you to Tuscany to rediscover all the flavor of traditional tiramisù.
Blueberry Acai Bio
Fancy a one-way ticket to Brazil? The Organic Blueberry Acai sorbet will immerse you in the heart of its tropical and woody atmosphere.
Mandarin Acerola Organic
Summer is the perfect season to make your taste buds travel. Come and discover our new Mandarine Acerola sorbet which will seduce you with its aromatic power and its slightly acidic pastel shade.
Organic Blood Orange Ginger
Explosion of happiness in perspective! The acidity of a blood orange, combined with the spiciness of fresh ginger, is the perfect combination we have created to refresh you this summer. Under no circumstances miss the opportunity to delight your taste buds.
Pistachio Mawardi Sublime
Intense and light, a pistachio selected in the Middle East, where pistachio cultivation has been known for thousands of years.
Bourbon Vanilla From Madagascar
To give our ice cream its character of excellence, handling is meticulous. Precious seeds collected in the heart of the pods, which we leave delicately and patiently to infuse.
The Inimitable
Famous alliance of cocoa and hazelnut, all of Italy in the authentic chocolate and hazelnut spread!
Alfonso Mango From India
Exoticism and sweetness, the Alphonso mango, one of the most famous in the world, is rarely imported into Europe.
0% Fat Yogurt
Unforgettable delight, find all the freshness and candor of fresh yoghurts with 0% fat, in an ice cream with a silky texture.
Strawberry Camarosa
Scented to perfection, harvested at maturity, for a fleshy and juicy fruit.
Amorino Chocolate
Sweetness of cocoa and smoothness of whole fresh milk.
Stracciatella
Developed according to Italian tradition, this perfume reveals itself to be pure emotion.
Altura Luz Supremo Coffee
Intensity of the aroma, the fame of the real Italian espresso is well established!
Pure Origin Ecuador Chocolate Ice Cream
Ready for a gourmet break? The sweetness of cocoa and the smoothness of fresh whole milk in our pure origin Ecuador Chocolate ice cream will take you to Ecuador, the cradle of chocolate.
Blueberry Cheesecake
Made with cream cheese, fresh whole milk and blueberries in syrup, our Blueberry Cheesecake gelato gently announces the beginning of spring... Without coloring or artificial flavouring. Subject to in-store availability
Mint And Dark Chocolate Shavings
Amorino revisits the classic Mint-Chocolate by playing on melting and crunchy textures that will surprise the most aficionados. Combined with dark chocolate shavings, Moroccan spearmint brings a refreshing note, perfect for hot days!

PANCAKES AND WAFFLES
Crepes
A selection of delicious accompaniments for a gourmet break to compose according to your desire! With gianduja, ice cream, chocolate, caramel, sugar or homemade whipped cream.
Waffles
A selection of delicious accompaniments for a gourmet break to compose according to your desire! With gianduja, ice cream, chocolate, caramel, sugar or homemade whipped cream.
Waffle Sticks
A selection of delicious accompaniments for a gourmet break to compose according to your desire, with gianduja, ice cream, chocolate, caramel, sugar, homemade whipped cream.

HOT DRINKS
Cream
The tasty combination of our hot chocolate and our Amorino and Stracciatella chocolate gelatos, generously topped with homemade whipped cream. A hot and very tasty delight, for a real moment of comfort.
Moccaccino
A creamy drink, our mocaccino combines the strength of espresso coffee and the sweetness of hot chocolate, in all subtlety.
Hot Chocolate
Authentic Italian hot chocolate: thick, smooth and velvety.
Cappuccino
The essential: Espresso and milk froth, for an authentic and full-bodied drink. Available in three sizes.
Latte Macchiato
A shot of espresso on hot milk. A soft and subtly full-bodied drink. Available in three sizes.
Affogato Al Caffe
An Italian specialty that combines the strength and warmth of espresso coffee with the refreshing sweetness of vanilla ice cream.
Espresso, Ristretto
An authentic and full-bodied coffee, reserved for connoisseurs.
Americans
A long espresso for a soft and light coffee. Available in three sizes.
Tea
A wide range of flavours: Earl Grey, Breakfast, Mint green tea...

GOURMENT CREATIONS
Amorino Gourmet Cups
Sundae composed of Pistachio and Amarena ice cream, accompanied by morello cherries, dark chocolate balls and homemade whipped cream.
Caramel Gourmet Cups
Sundae composed of Vanilla and Isigny salted butter caramel ice cream, served with salted butter caramel coulis, dark chocolate balls and homemade whipped cream.
Inimitable Gourmet Cups
Sundae composed of Vanilla and Inimitable ice cream, accompanied by Gianduja cream, dark chocolate balls and homemade whipped cream.
Raspberry Milkshake
Whole fresh milk, and ice cream or sorbet of your choice. Refer to the allergens of our Amorino ice creams
Mango Milkshake
Whole fresh milk, and ice cream or sorbet of your choice.
Sorbet Drink
Sorbet to drink with the taste of your choice.
Tea Sorbet
Drinkable sorbet with the taste of your choice, combined with a touch of green tea.

MACAROONS WITH ICE CREAM
Macaroon Grandioso
The Grandioso macaron is THE novelty for 2021. Amorino has chosen to highlight the delicacy of its emblematic ice cream macaron by creating a new collection in Extra Large format. Like our classic macaroons, our Grandioso macaroons are assembled by hand and filled with different flavors
Macaroon Tiramisu
Find our new tiramisù flavor in this gourmet version surrounded by a chocolate shell and a hazelnut shell.
Hazelnut Macaroon
Our intense and refined hazelnut gelato is adorned with a case filled with hazelnut chips.
Vanilla Macaroon
Surprising collection of little treats Our ice cream macaroons have the particularity of being made in our production laboratory located in Ile de France. These are assembled by hand and filled with different flavors of ice cream and sorbets made by our glaciers!
Raspberry Macaroon
Surprising collection of little treats Our ice cream macaroons have the particularity of being made in our production laboratory located in Ile de France. These are assembled by hand and filled with different flavors of ice cream and sorbets made by our glaciers!
Amorino Chocolate Macaroon
Surprising collection of little treats Our ice cream macaroons have the particularity of being made in our production laboratory located in Ile de France. These are assembled by hand and filled with different flavors of ice cream and sorbets made by our glaciers!
Caramel Macaroon
Tasting an Amorino macaron is discovering at its heart, a melting heart of Amorino caramel ice cream wrapped in a delicate macaron shell with a subtle almond scent.
Pistachio Macaroon
Surprising collection of little treats Our ice cream macaroons have the particularity of being made in our production laboratory located in Ile de France. These are assembled by hand and filled with different flavors of ice cream and sorbets made by our glaciers!
Mango Macaroon
To taste an Amorino macaroon is to discover in its heart, a melting heart of Amorino mango sorbet enveloped in a delicate macaron shell with a subtle almond scent.
Coffee Macaroon
Tasting an Amorino macaron is discovering at its heart, a melting heart of Amorino coffee ice cream wrapped in a delicate macaroon shell with a subtle almond scent.
Macaroon Cheesecake
Tasting an Amorino macaron is discovering at its heart, a melting heart of Amorino cheesecake ice cream wrapped in a delicate macaroon shell with a subtle almond scent.

Amorino Gelato - New York Times Square Details

Service options
Curbside pickup
No-contact delivery
Delivery
In-store pickup
In-store shopping
Onsite services
Takeout
Dine-in

Popular for
Solo dining

Accessibility
Assisted listening devices
Assistive hearing loop
Wheelchair accessible entrance
Wheelchair accessible restroom
Wheelchair accessible seating
Wheelchair accessible parking lot

Offerings
Coffee

Dining options
Seating
Table service

Amenities
Gender-neutral restroom
Restroom
Wi-Fi
Wi-Fi

Atmosphere
Casual
Cozy
Trendy

Crowd
Family-friendly
Groups
LGBTQ+ friendly
Transgender safespace

Planning
Quick visit

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
Good for kids

Parking
Free street parking
Paid parking garage
Paid parking lot
Paid street parking

Pets
Dogs allowed outside

Amorino Gelato - New York Times Square Photos

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Amorino Gelato - New York Times Square Location

Amorino Gelato - New York Times Square

New York New York County New York 8th Avenue

721 8th Ave, New York, NY 10036, USA

Amorino Gelato - New York Times Square Reviews

An average rating of ★4.4 from 2776 user reviews.

flowermacaroonslimeblueberry cheesecakekiosksbasilstracciatellasignaturebroadway showitalian hot chocolate

★ 5★ 4★ 3★ 2★ 1

We took a signature cone with Organic Dark Chocolate, Vanilla from Madagascar, Fig, and Alphonso Mango from India. It was so awesome, the flavors were so on point without being unnecessarily sweet. The place is tastefully designed and the servers there are artists. If you don’t believe me, see the pictures! It was stunning experience. Thanks.
June 28 · Chandan Suri
The gelato was delicious as always. The system, cleanliness, and the staff were just okay. My server was nice. There were two girls who just seemed to make strange line rules up arbitrarily and then clearly chatted about patrons while serving. I get it. It's near Times Square and the servers are young...I was in the area, but would suggest going to a different location for gelato.
July 16 · Lisa Williams
Beautiful gelato creations! They have so many flavors to choose from and the ones we tried were delicious. I could imagine this place gets a bit packed when the weather is warm, but we were served right away and you get to watch them create a beautiful flower treat right in front of you. Definitely recommend!
February 19 · Julie
Delicious, ice cream made of natural ingredients. Prices depend on size of cone not on number of flavors! Try as many as you like! Worth it!!!! The ice cream is undeniably the best is NYC highly recommended.Very good service! Super friendly people!
April 29 · Agnieszka Zarzycka
The gelato flavors were soooo delicious. The big problem I have with this place is the inconsistency. I went in and paid $12 and only got like 6 petals of ice cream. My cousin ordered and got double the petals for less! We both got different employees that did our ice cream which is why I am upset.
May 15 · kasey quiche