Dairy Queen (Treat) Introduce
For anyone living in or visiting the vibrant community of Wisconsin Dells, a visit to a classic ice cream shop is an essential part of the experience. Nestled right in the heart of the action is the Dairy Queen (Treat) on Broadway, a local institution that has been serving up smiles and delicious soft-serve for years. This location is not just another fast-food stop; it’s a destination for creating sweet memories. From the iconic Blizzards to the timeless banana splits, this is a place that holds a special spot in the hearts of many in our community. In this guide, we'll explore everything you need to know about this Wisconsin Dells gem, from its menu highlights to its welcoming atmosphere, all from a local's perspective.
The Dairy Queen brand is known nationwide, but this particular location has its own unique charm, blending the reliable quality of a franchise with the personalized touch of a small-town business. It’s a place where friendly faces, like the much-praised employee Vlad, make every visit more than just a transaction. The staff’s kindness and willingness to chat with customers, whether they are local regulars or visitors from abroad, create a welcoming environment that sets this Dairy Queen apart. The focus on customer experience is evident in the rave reviews, where patrons highlight not only the deliciousness of the food but also the positive interactions with the team.
While some Dairy Queen locations are "Grill & Chill" restaurants that also serve a full food menu, this Broadway spot is known as a "Treat" location, which means its focus is squarely on what it does best: frozen desserts. This specialized approach ensures that the quality and attention to detail for their ice cream, Blizzards, and other classic treats are a top priority. For Wisconsin residents who know and love their dairy, having a dedicated spot that prioritizes these delightful creations is a major plus. The result is consistently well-made and satisfying treats that keep people coming back for more, year after year. The atmosphere is generally bustling, especially during peak tourist season, but the staff handles the volume with a smile and efficiency.
The Dairy Queen is located at 109 Broadway, Wisconsin Dells, WI 53965. This address places it right in the center of the downtown Wisconsin Dells area, which is a major hub of activity. The central location on Broadway makes it an incredibly easy and convenient spot to grab a cool treat while enjoying the area's many attractions, shops, and entertainment venues. You can easily walk to it after a day at a waterpark, a shopping trip downtown, or a stroll along the river. The Dells is known for its walkable downtown, and this Dairy Queen is perfectly positioned to be a part of that leisurely, fun-filled experience.
Accessibility is generally good for this location. While parking on Broadway can sometimes be a challenge during the busiest parts of the tourist season, there are public parking options in nearby lots. The location is easily reachable on foot for anyone exploring the downtown area. For local residents, it's a familiar and easy drive from most parts of the city and surrounding communities. The store's front entrance is street-level, making it accessible for everyone. For those who want to enjoy their treat while people-watching, the location on Broadway provides the perfect vantage point. It is a quintessential Wisconsin Dells experience to be able to enjoy a Blizzard while taking in the sights and sounds of the bustling main street.
The store's hours are designed to cater to both daytime visitors and late-night cravings. The consistent hours provide reliability for anyone looking for a sweet treat, whether it's for an afternoon pick-me-up or a post-dinner dessert. The store is part of the local fabric, and its location ensures that it is a constant presence and a reliable destination for the community.
As a "Treat" location, this Dairy Queen offers a focused and expert menu centered around its famous frozen desserts.
- Blizzards: The star of the show. Blizzards are a signature item, featuring thick soft-serve ice cream blended with a variety of candies, cookies, and other mix-ins. They are so thick they can be served upside down.
- Classic Cones and Sundaes: Customers can enjoy classic soft-serve in a cone, dipped in chocolate, or as a timeless sundae with various toppings.
- Banana Splits: A fan favorite, with a customer review raving about the banana split's "pure happiness" and "perfection" in flavor and presentation.
- Other Signature Treats: The menu also includes other Dairy Queen classics like sundaes, milkshakes, and Dilly Bars, offering a wide array of choices for every taste.
The focused menu ensures that the quality of these signature items remains consistently high.
This specific Dairy Queen location has several standout features that make it a favorite among locals and visitors alike.
- Exceptional Staff: A key highlight is the friendly and personable staff, as noted in multiple customer reviews. The kindness and excellent communication from employees like Vlad make a significant positive impact on the customer experience.
- High-Quality Banana Splits: One customer’s glowing review of their "first-ever banana split" speaks volumes about the care and quality put into this classic treat at this location.
- Delicious Blizzards: Blizzards are consistently well-made and popular, as highlighted by a review mentioning that three Blizzards were "so good."
- Central Downtown Location: Situated on Broadway, it's the perfect spot for a quick break while enjoying the sights and sounds of the Dells' main street.
- Welcoming Atmosphere: The store’s ability to make all customers, including international visitors, feel welcome and engaged in friendly conversation is a major highlight.
These features contribute to an experience that is more than just a quick snack; it is a genuine, pleasant encounter.
For those looking to find or contact the Dairy Queen on Broadway in Wisconsin Dells, here is the information:
Address: 109 Broadway, Wisconsin Dells, WI 53965, USA
Phone: (608) 254-8772
This contact information is useful for checking hours, asking about specific menu items, or getting directions to the store.
In conclusion, the Dairy Queen on Broadway in Wisconsin Dells is an ideal spot for locals because it provides a reliable, high-quality, and friendly experience right in the heart of our community. Its dedicated "Treat" menu ensures that its core offerings—from Blizzards to banana splits—are made with care and expertise. The exceptional customer service, as highlighted by numerous positive reviews, creates a welcoming and memorable atmosphere that makes every visit a pleasure. Whether you're a lifelong resident of the Dells or a nearby neighbor, this Dairy Queen is a perfect destination for a sweet escape, a family outing, or a quick, delicious pick-me-up. It's a place where the treats are as good as the company and where every customer leaves feeling a little happier than when they arrived.
Dairy Queen (Treat) Menu
Blizzard® Treats
- Brownie Dough Blizzard® Treat
Brownie dough pieces, choco chunks and cocoa fudge blended with our world-famous soft serve to Blizzard® perfection
- Royal Rocky Road Trip Blizzard® Treat
Brownie pieces, peanuts and cocoa fudge blended with creamy vanilla soft serve then filled with marshmallow
- Butterfinger® Blizzard® Treat
Butterfinger® candy pieces blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Choco Brownie Extreme Blizzard® Treat
Chewy brownie pieces, choco chunks and cocoa fudge blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Chocolate Chip Cookie Dough Blizzard® Treat
Chocolate chip cookie dough and rich fudge blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Heath® Blizzard® Treat
Heath® candy pieces and fudge blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- M&M’S® Milk Chocolate Candies Blizzard® Treat
M&M's® candy pieces and chocolaty topping blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Oreo® Blizzard® Treat
OREO® cookie pieces blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Reese's® Peanut Butter Cup Blizzard® Treat
Milk Chocolate Reese’s® Peanut Butter Cups® blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Snickers® Blizzard Treat
Snickers® pieces and chocolaty topping blended with our world-famous vanilla soft serve to Blizzard® perfection
- Turtle Pecan Cluster Blizzard® Treat
Pecan pieces, chocolaty shavings and rich caramel blended with creamy DQ® vanilla soft serve to Blizzard® perfection
- Oreo® Mocha Fudge Blizzard® Treat
OREO® cookie pieces, choco chunks and coffee blended with our world-famous vanilla soft serve to Blizzard® perfection
- Snickerdoodle Cookie Dough Blizzard® Treat
Snickerdoodle cookie dough and cinnamon sugar blended with our world-famous vanilla soft serve to Blizzard® perfection
- Choco-dipped Strawberry Blizzard® Treat
Strawberry and choco chunks blended with our world-famous soft serve to Blizzard® perfection
- Caramel Apple Pie Blizzard® Treat
Apple pie pieces, soft caramel pieces blended with our world-famous soft serve to Blizzard® perfection then topped with whipped topping. Due to high demand for this flavor, some stores are experiencing shortages of the soft caramel pieces. Thes...
- Pumpkin Pie Blizzard® Treat
Real pumpkin pie pieces blended with our world-famous vanilla soft serve to Blizzard® Perfection garnished with whipped topping and nutmeg
Classic Treats
- Banana Split
Our Banana Split Royal Treat® is made with delicious, creamy DQ® vanilla soft serve nestled between sweet banana slices and covered in luscious strawberry, pineapple, chocolate and whipped toppings.
- Brownie and OREO® Cupfection
Cold, creamy DQ® vanilla soft serve, topped with a Triple Chocolate Brownie, Oreo cookie pieces, rich chocolate sauce and marshmallow topping.
- Dipped Strawberry Cake Cupfection
A clear cup filled with layers of strawberry topping, moist vanilla layer cake and soft serve, garnished with chocolate cone dip and whipped topping
- Buster Bar®
Experience layer after layer of chocolate fudge, peanuts and DQ® soft serve dipped in luscious, chocolate-flavored coating.
- Dilly® Bar
A DQ® classic! Soft serve with a delicious coating of chocolate, cherry or butterscotch. Flavors available vary by location.
- Dipped DQ® Cone
Our famous original cone dipped in a crunchy chocolate, butterscotch or cherry coating. Dip flavors available vary by location.
- Cotton Candy Dipped DQ® Cone
Our world famous vanilla soft serve, dipped in a crunchy, vibrant blue cotton candy cone dip
- DQ® Cone
Our original world-famous soft serve cone, truly a classic!
- DQ® Sandwich
Bite into a DQ® sandwich and taste the sensation of cool DQ soft serve nestled between two chocolate flavored wafers.
- Fudge Stuffed Cookie á la Mode
A warm, decadent chocolate chip cookie with a gooey fudge center, served hot from the oven with cold, creamy DQ® vanilla soft serve and Cocoa Fudge.
- Malts
We hand-blend our signature soft serve until it's velvety thick and delicious. Next, we crown it with a swirl of whipped topping, of course. Sip for yourself and you'll know why our malts are #1. Available in Chocolate, Hot Fudge, Peanut Butter, C...
- Peanut Buster® Parfait
Our Peanut Buster® Parfait Royal Treat® has loads of peanuts, mounds of creamy, smooth DQ® vanilla soft serve and tons of rich hot fudge layered high for one tempting treat.
- Shakes
We hand-blend our signature soft serve until it's velvety thick and delicious. Next, we crown it with a swirl of whipped topping, of course. Sip for yourself and you'll know why our milkshakes and malts are #1. Available in Chocolate, Hot Fudge, P...
- Sundaes
For over 70 years DQ® has been known for its great sundaes made from our world-famous DQ® soft serve. Topped off with your choice of delicious topping: Chocolate, Hot Fudge, Strawberry, Caramel, Peanut Butter, Pineapple, Summer Berry or Midnight F...
- Triple Chocolate Brownie á la Mode
A warm, chewy, rich chocolate brownie topped with Cocoa FudgeTM and choco chunks, served hot from the oven with cold, creamy DQ® vanilla soft serve.
Drinks
- Caramel MooLatté®
Coffee and caramel blended with creamy DQ® vanilla soft serve and ice, garnished with whipped topping and caramel drizzle.
- Malts
We hand-blend our signature soft serve until it's velvety thick and delicious. Next, we crown it with a swirl of whipped topping, of course. Sip for yourself and you'll know why our malts are #1. Available in Chocolate, Hot Fudge, Peanut Butter, C...
- Misty® Freeze
A cool and refreshing Misty® Slush blended with world-famous DQ® softserve. Available in your favorite Misty® flavors: Cherry, Grape, Lemon Lime, Blue Raspberry and Strawberry Kiwi.
- Misty® Slush
A cool and refreshing slushy drink available in Cherry, Grape, Lemon Lime, Blue Raspberry and Strawberry Kiwi.
- Lemonade Twisty Misty® Slush
A sweet and refreshing, swirling and layered blue raspberry lemonade flavored Misty slush
- Mocha MooLatté®
Coffee and rich fudge blended with creamy DQ® vanilla soft serve and ice, and garnished with whipped topping and a chocolaty drizzle.
- Shakes
We hand-blend our signature soft serve until it's velvety thick and delicious. Next, we crown it with a swirl of whipped topping, of course. Sip for yourself and you'll know why our milkshakes and malts are #1. Available in Chocolate, Hot Fudge, P...
- Chocolate Cake Shake
A classic DQ shake with pieces of moist vanilla layer cake blended with chocolate and garnished with pieces of cake and choco chunks
- Strawberry Cake Shake
A classic DQ shake with pieces of moist vanilla layer cake blended with strawberry and garnished with pieces of cake and strawberry
- Tiramasu Cake Shake
A classic DQ shake with pieces of moist vanilla layer cake blended with coffee concentrate, and garnished with pieces of cake and cocoa powder
- Soft Drinks
Enjoy a refreshing fountain drink with your food or treat! Flavors vary by location.
- Vanilla MooLatté®
Coffee and vanilla syrup blended with creamy DQ® vanilla soft serve and ice, garnished with whipped topping.
- Pumpkin Cookie Butter Shake
Cookie butter, pumpkin, and real milk blended with our world-famous vanilla soft serve and garnished with whipped topping and ground nutmeg.
Orange Julius®
- Mango Pineapple Premium Fruit Smoothie
Sweet pineapple and mango blended with low-fat yogurt and sweetener. Available at select DQ locations.
- Strawberry Banana Premium Fruit Smoothie
Real strawberry and banana blended with low-fat yogurt and sweetener. Available at select DQ locations.
- Tripleberry® Premium Fruit Smoothie
Real strawberry, raspberry and blackberry blended with low-fat yogurt and sweetener. Available at select DQ locations.
Dairy Queen (Treat) Details
Service options
- Takeaway
Crowd
- Family friendly
Payments
- Debit cards
- NFC mobile payments
- Credit cards
Pets
- Dogs allowed outside
Dairy Queen (Treat) Photos










Dairy Queen (Treat) Location
Dairy Queen (Treat)
109 Broadway, Wisconsin Dells, WI 53965, USA
Dairy Queen (Treat) Reviews
costoreobrowniepeanutconeburgerquick serviceislamboatvacation
★ 5★ 4★ 3★ 2★ 1I had my first-ever banana split tonight, and WOW—hands down the most delicious ice cream I’ve ever had. Every bite was pure happiness! 🍨💫 The flavors, the textures, the presentation... just perfection.Also, shoutout to the super kind guy, Vlad, who served me—friendly, patient, and made the whole experience even better. You’ve got a new loyal fan now. Can’t wait to come back!
June 08 · Ioana HărățuWe ordered three Blizzards and they were so good! Vlad was really nice—he made the experience even better by chatting with us and making an effort to communicate since we’re from the Philippines. It was such a good convo.
May 21 · kristine bernadetteSuper fast and delicious ice cream.
July 02 · Matthew CheungI've been going to this DQ since I was a kid. Never disappoints. Everyone that works here is great. Super friendly, quick service, tasty ice cream, awesome all around. A must stop if in the Dells.
June 28 · Matthew CrullAll i need. My favorite oreo shake. The best in Wisconsin Dells .And they just opened for summer. 🍧🍨
April 19 · robert schioapa
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