Elsa’s Introduce
Located in the bustling Studio Park entertainment complex in downtown Grand Rapids, Michigan, Elsa’s has established itself as a go-to spot for those seeking a sweet treat. This isn’t your typical corner ice cream shop; it’s a modern dessert destination that caters to a variety of tastes with its mix of frozen yogurt, ice cream, and other treats. As a part of the vibrant downtown scene, Elsa’s offers a convenient and pleasant stop for moviegoers, concert attendees, and city explorers alike. Its presence in a high-traffic area makes it a natural gathering place, where people can enjoy a refreshing dessert before or after an event.
Elsa’s has carved out a niche for itself by offering a different kind of dessert experience. While some might find the limited frozen yogurt flavors or topping selections to be a drawback compared to other local spots, Elsa’s differentiates itself with other unique offerings. The shop serves hand-dipped ice cream from Michigan-based MOO-ville Creamery, providing a high-quality, locally sourced option that resonates with many residents who are keen on supporting Michigan businesses. The inclusion of dairy-free Dole Whip also expands its appeal, catering to those with dietary restrictions or specific preferences. This commitment to variety, including classic ice cream and a dairy-free option, helps Elsa’s stand out in a competitive market.
The atmosphere at Elsa’s is also a key part of its identity. It is situated within a public space that is often described as a highlight, offering a great spot to sit and enjoy a treat. While the indoor experience can vary, the location itself, within the lively Studio Park, contributes to a positive and energetic vibe. The shop provides a functional and comfortable space to satisfy a dessert craving, even if it is seen by some as a place for an "average fro-yo fix." For many, the convenience of its location and the quality of its Michigan-made ice cream and other unique offerings are what make it a suitable choice for a downtown dessert outing.
Elsa’s is centrally located at 121 Ionia Ave SW Suite 135, Grand Rapids, MI 49503, placing it in the heart of the city’s downtown entertainment district. Its location within the Studio Park complex makes it an easy and convenient stop for anyone visiting the area. The surrounding public space and the proximity to attractions like Celebration! Cinema and various dining establishments mean that it's naturally integrated into a wider outing. Whether you're catching a movie, attending a concert, or just strolling through downtown, Elsa's is perfectly positioned for a spontaneous dessert break.
The shop’s accessibility is a major selling point. Being in a major downtown development means it is easily reachable by foot, especially for those already in the area. For those driving, there are parking options available in nearby garages, which simplifies a visit to the city center. While parking in a downtown area can be a challenge, the availability of these paid options makes it a feasible destination. For those utilizing public transportation, the downtown area is well-served by The Rapid bus system, providing another accessible way to get to the shop. The combination of a prime location and various transportation options makes Elsa’s an easy-to-reach spot for a sweet treat.
While the atmosphere of the public space outside is often a highlight, the interior is well-suited for a quick stop. Its design within a larger complex means it functions more as a grab-and-go spot with some indoor seating, which complements the fast-paced nature of the surrounding entertainment venues. The strategic location and accessibility ensure that Elsa’s is not just a dessert shop but a convenient and integrated part of the downtown Grand Rapids experience.
Elsa’s offers a variety of services that cater to a wide range of dessert preferences, focusing on self-serve options and local partnerships. The menu is designed to provide choices for both traditional ice cream lovers and those seeking something a bit different, like frozen yogurt or a dairy-free alternative.
- Frozen Yogurt and Soft Serve: The shop features a limited but rotating selection of frozen yogurt and soft serve flavors. Customers can choose their base and then add toppings.
- Hand-Dipped Ice Cream: Elsa's proudly serves hand-dipped ice cream from Michigan-based MOO-ville Creamery, offering a local and high-quality alternative to the self-serve options.
- Dairy-Free Dole Whip: For those with dietary restrictions or who prefer a lighter, dairy-free treat, the shop offers the popular Dole Whip, which is also gluten-free.
- Customizable Toppings: A key feature of the shop is the ability to load up a cup with a wide variety of toppings, which are free with the purchase of a frozen treat. The no-weigh policy is a major draw for customers who want to customize their dessert without worrying about the cost per ounce.
- Party Packs: Elsa’s also offers "Party Packs" for those who want to take the dessert experience home. These packs come with multiple containers of frozen treats and a selection of toppings, making them a convenient option for gatherings.
The services offered at Elsa’s are all about providing options and a personalized experience. The mix of self-serve frozen yogurt, traditional ice cream, and dairy-free options ensures that there is a treat for everyone in the group.
Elsa’s stands out in the Grand Rapids dessert scene for several key features and highlights that are particularly appealing to a local audience. These attributes, from the products they serve to their unique service model, define the shop's identity and make it a noteworthy stop in the city.
- No-Weigh, Free Toppings: This is arguably the most significant highlight. Unlike many other frozen yogurt shops that charge by weight, Elsa’s offers free toppings with the purchase of a frozen treat and doesn't weigh the cup. This allows customers to be creative and generous with their toppings without the added cost, making for a more satisfying experience.
- Michigan-Made Ice Cream: The partnership with MOO-ville Creamery is a major feature. For locals who prioritize supporting Michigan businesses, having access to a well-regarded, in-state creamery’s products is a big plus.
- Location in Studio Park: The shop’s placement within a vibrant entertainment complex is a huge advantage. The public space outside provides a great atmosphere for enjoying a dessert, and its proximity to a cinema and other venues makes it a part of a larger outing.
- Dairy-Free Options: The availability of Dole Whip is a key highlight for those with dietary restrictions, ensuring that people who are dairy-free or gluten-free can also enjoy a refreshing treat.
- Variety of Treats: The menu goes beyond just one type of dessert, offering a blend of frozen yogurt, ice cream, and other treats, which means there is something to satisfy different cravings in a single location.
These features, especially the no-weigh policy and the focus on local products, are what make Elsa’s a distinct and appealing choice for residents of Grand Rapids.
For those looking to visit or get in touch with Elsa’s, the contact information is clear and straightforward. The physical address places it in a key downtown location, and the phone number offers a direct line for inquiries. Having this information readily available is crucial for a business that serves as a central hub for the community, as it allows customers to easily plan their visit and get the information they need.
Address: 121 Ionia Ave SW Suite 135, Grand Rapids, MI 49503, USA
Phone: (616) 369-0129
The mobile phone number, +1 616-369-0129, is the same as the landline, providing a consistent point of contact. This information confirms the shop’s presence in the city and provides a reliable way for customers to get in touch. This professional approach to contact information is another way Elsa's solidifies its standing as a reputable and established local business in Michigan.
Elsa’s is a great fit for locals in the Michigan region, especially those in Grand Rapids, for several reasons. Its location in the lively Studio Park complex makes it a natural gathering spot and a convenient stop for a variety of social outings. It’s a place where you can grab a dessert before a movie or after a concert, seamlessly integrating into your plans without requiring a separate trip. The atmosphere of the public space outside is a major draw, providing a pleasant environment to relax and enjoy a treat with friends and family.
Moreover, the shop's unique no-weigh policy for toppings is a significant advantage that sets it apart from many other frozen yogurt establishments. This approach creates a more enjoyable and stress-free experience, allowing customers to customize their dessert to their heart's content. The focus on a local partnership with MOO-ville Creamery also appeals to the community's desire to support Michigan-based businesses, giving residents a sense of local pride. While some customers have raised concerns about a perceived lack of variety or issues with customer service, the unique features, prime location, and focus on value through the topping policy make it a suitable choice for a downtown dessert outing. Elsa’s offers a distinct, modern, and convenient option for those seeking a sweet treat in the heart of Grand Rapids, making it a valuable part of the local community.
Elsa’s Details
Service options
- Takeaway
- Delivery
Popular for
- Solo dining
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
Dining options
- Table service
Atmosphere
- Casual
Crowd
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
Children
- Good for kids
Elsa’s Photos










Elsa’s Location
Elsa’s
121 Ionia Ave SW Suite 135, Grand Rapids, MI 49503, USA
Elsa’s Reviews
pricefroyoselectionweighttoppingsmovieflat rate
★ 5★ 4★ 3★ 2★ 1Yogurt: 3 star. Limited flavorsToppings: 3 star; no fresh fruit of any kind. Far less selection than Pump House or Sweet Yo'sPrice: 1 star. $38 for a family of four. Two medium size, two large. Large size is about the same size as the regular size at other fro-yo spots. Medium was pretty small. Small was tiny.Atmosphere: 4 stars, but mostly due to the public space outside.Overall, it fits the bill if you're looking for an average fro-yo fix. Better spots you could go.
June 16 · lissa englemanhonestly not impressed, the workers happily gave everyone else (white people sorry) free samples but when other customers came in (African American customers) they quickly refused service to them and rushed them to pick what they want. PLUS they kept staring at me and making small comments to eachother regarding my skin color. Would never come again!!!
June 22 · Jos CNice place. Great selection of toppings. The price is flat rate per bowl, not by weight, so you can jam as much stuff into the bowl as you can.
July 01 · Dave RossA friend and I decided to enjoy this establishment after dinner this evening. This wasn't my first time here so I knew what to expect. They have amazing customer service. Their prices are unbeatable. And the condiments bar is loaded. I bought the cheesecake froyo, topped with strawberry and cheesecake pieces. It was amazing. The pictures don't do this dish justice. I would highly recommend this establishment for all ages.
August 28 · Wade Allen$20 for 2 regular sized yogurts is wild. Tip options were 18, 20 and 22% for the employee literally handing me a cup is even more wild
July 03 · Andrew Binno
More Ice Cream Shops Near Me

146 Monroe Center St NW #146, Grand Rapids, MI 49503, USA

435 Ionia Ave SW Ste 106, Grand Rapids, MI 49503, USA

717 Cherry St SE, Grand Rapids, MI 49503, USA

956 Fulton St W, Grand Rapids, MI 49504, USA

956 Fulton St W, Grand Rapids, MI 49504, USA

958 Cherry St SE, Grand Rapids, MI 49506, USA

1127 Wealthy St SE, Grand Rapids, MI 49506, USA

John Ball Park Ballroom, 1300 Fulton St W, Grand Rapids, MI 49504, USA

1225 Michigan St NE, Grand Rapids, MI 49503, USA

1505 Cesar E. Chavez Ave SW, Grand Rapids, MI 49503, USA

672 Leonard St NW, Grand Rapids, MI 49504, USA

1138 Walker Ave NW, Grand Rapids, MI 49504, USA
Categories
Top Visited Sites






Top Searches
Trending Sweet Scoops Posts





