Hub City Ice Cream Company

When the sun is shining and you’re looking for a sweet treat, nothing beats a visit to a local ice cream shop. In Marshfield, Wisconsin, that local gem is Hub City Ice Cream Company. A true fixture in the community, this shop offers a taste of authentic Wisconsin charm with every scoop. Whether you're a lifelong resident or just passing through, Hub City Ice Cream Company provides a welcoming and delicious experience that's all about bringing people together. From the friendly staff to the mouthwatering flavors, it’s a spot that has become a go-to destination for families, friends, and anyone with a craving for quality ice cream.

Hub City Ice Cream Company isn’t just any ice cream shop—it's a proud purveyor of

Chocolate Shoppe Ice Cream

This article will provide a comprehensive guide to Hub City Ice Cream Company’s downtown location, detailing its offerings, accessibility, and unique features. We’ll cover everything from the types of treats available to how to find them, making it easy for you to plan your next visit. We’ll also touch on why this spot has earned its reputation as a community hub, a place where memories are made and conversations flow as freely as the delicious ice cream. So, get ready to discover all the reasons why Hub City Ice Cream Company is a must-visit spot in Marshfield.

The story of Hub City Ice Cream Company is rooted in community. Opened in 2013, the original owners envisioned a place where families could socialize and enjoy a special treat together. That vision has been carried on by the current owners, Jenn and Tom Witzel, who continue to operate the business with the same mission. They’ve maintained the family-friendly atmosphere that makes the shop so special, and they've even expanded. In 2024, they opened a second location in downtown Marshfield, giving locals and visitors another convenient spot to get their ice cream fix. This downtown location is the focus of this guide.

The downtown shop’s design is a nod to a classic, old-fashioned ice cream parlor, creating a nostalgic and inviting atmosphere. It’s a place that feels both new and familiar, a perfect blend of historic charm and modern-day comfort. The smaller, more intimate setting of the downtown location provides a different but equally delightful experience. The staff is known for their friendly service, and they are dedicated to making every customer feel welcome. This dedication to customer experience is a significant part of what makes Hub City Ice Cream Company a standout business in the area, building a loyal customer base that returns again and again.

Hub City Ice Cream Company's downtown location is situated right in the heart of Marshfield at 111 W 2nd St. This prime spot makes it an incredibly accessible destination for anyone spending time in the city’s center. The shop is located directly across the street from the Wenzel Family Plaza, a bustling community space that hosts a variety of events throughout the year, including concerts, movies, and a popular splash pad in the summer. This proximity to a major community hub means that grabbing an ice cream cone is the perfect way to cap off a fun-filled day downtown.

The address is easy to find, and its central location is a major convenience. Whether you’re coming from a local restaurant, finishing up some downtown shopping, or just enjoying a walk around the area, Hub City Ice Cream Company is always within easy reach. The downtown area is generally pedestrian-friendly, so you can walk over with ease. Additionally, for those driving, there is street parking available nearby, which simplifies the process of stopping by for a treat.

The shop’s location near the Wenzel Family Plaza also makes it a fantastic spot for people of all ages. Families can easily walk over with their kids after they’ve had a chance to play at the splash pad. It's a great place to meet up with friends before or after an event, creating a central meeting point for the community. The shop's presence in the historic Charles Apartments building adds to its charm and gives it a unique character that fits perfectly within the downtown landscape. This strategic location isn’t just about convenience; it’s about being an integral part of the downtown experience in Marshfield.

It's worth noting that the downtown location operates on a seasonal schedule, typically opening in mid-May and remaining open until late October. They are also known to have additional hours for special downtown events, so it’s a good idea to check their social media or website for the most current information. This seasonal approach adds a special, nostalgic feeling, marking the warmer months as the time to enjoy a sweet, frozen treat. For those with accessibility concerns, the downtown location is noted as being handicap accessible, ensuring that everyone can enjoy a visit without any barriers.

Hub City Ice Cream Company prides itself on a diverse menu of services designed to satisfy any sweet tooth. While the downtown location is more focused on grab-and-go options, it still offers a great selection of treats.

Services Offered:

• Cones and Dishes: The core of any ice cream shop, offering a choice between classic dishes or cones, including freshly made waffle cones.

• Pre-Made Grab-and-Go Sundaes: Perfect for a quick and convenient treat, these sundaes are ready to be enjoyed on the spot.

• Pints and Quarts: You can take the deliciousness home with hand-packed pints and quarts, allowing you to enjoy your favorite flavors anytime.

• Floats: A nostalgic favorite, floats are available with traditional vanilla ice cream or a non-dairy vanilla oat cream option.

• Cold Beverages: A selection of cold drinks is available to complement your ice cream.

They also make it a point to cater to a variety of dietary needs. The menu includes several non-dairy options, such as oat-based ice creams, ensuring that people with lactose intolerance or those following a vegan diet can still find something delicious. This commitment to inclusivity is a testament to their desire to be a welcoming place for everyone in the community.

The menu is thoughtfully curated to provide a range of choices while maintaining a focus on quality. By featuring a rotating selection of Chocolate Shoppe Ice Cream flavors, they keep the menu fresh and exciting, encouraging repeat visits to discover what's new. It’s a great way to explore the wide world of ice cream flavors and find a new favorite.

What makes Hub City Ice Cream Company special isn't just the ice cream itself, but the entire experience. From the atmosphere to the product, there are several standout features that set this local business apart.

Features and Highlights:

• Wisconsin-Made Ice Cream: They proudly serve Chocolate Shoppe Ice Cream, a premium brand made in Madison, Wisconsin. This highlights their commitment to supporting local businesses and providing a high-quality product that Wisconsinites love.

• Prime Downtown Location: Situated across from the Wenzel Family Plaza, the downtown shop is an ideal spot to grab a treat before or after enjoying a local event or simply spending time in the city's lively center.

• Seasonal Flavors: With a rotating selection of flavors from Chocolate Shoppe's extensive menu, there's always something new to try, keeping the experience fresh for loyal customers.

• Non-Dairy Options: The menu includes several non-dairy, oat-based ice creams, as well as non-dairy options for floats, catering to a wider range of customers with different dietary needs.

• Family-Friendly Atmosphere: The shop maintains a warm, old-fashioned parlor feel, making it a comfortable and inviting place for families and people of all ages to gather.

• Handicap Accessible: The downtown location is fully handicap accessible, ensuring that all community members can easily visit and enjoy their offerings.

The attention to detail, from the decor to the carefully selected ice cream, makes every visit a memorable one. They’ve cultivated a space that feels like a genuine part of the community, not just a place to buy a product. This focus on creating a positive, welcoming environment is one of their most significant features.

To visit Hub City Ice Cream Company's downtown location or to get in touch, use the following information.

Address:

111 W 2nd St, Marshfield, WI 54449, USA

Phone:

(715) 383-9900

Hub City Ice Cream Company is more than just a place to get dessert; it’s a community cornerstone. The business has a rich history of being community-minded, a tradition that continues with the current owners. They have created a space that is family-friendly and welcoming, where people can come together to socialize and create memories. The commitment to providing a high-quality, Wisconsin-made product further strengthens its connection to the local identity, making it a source of pride for residents.

For locals in the Marshfield area, Hub City Ice Cream Company is the perfect spot for a variety of occasions. It's a great place to stop for a celebratory treat, a casual dessert after dinner, or a simple pick-me-up on a hot day. Its prime location next to the Wenzel Family Plaza makes it an easy and fun addition to any downtown outing. Whether you're a parent looking for a safe and enjoyable place to take your kids, or a group of friends wanting to catch up, the shop's atmosphere and delicious offerings make it the ideal destination.

The fact that the shop is handicap accessible and offers non-dairy options shows a genuine consideration for the diverse needs of the community. This dedication to serving all residents, combined with their friendly service and excellent product, is why Hub City Ice Cream Company has earned its reputation as a local favorite. It’s a place that embodies the spirit of Marshfield—friendly, welcoming, and full of small-town charm. Next time you're in the area and looking for a sweet escape, be sure to stop by and see for yourself why this place is so special to the locals.

Hub City Ice Cream Company

111 W 2nd St, Marshfield, WI 54449, USA