JJ's Custard Company - Madison Heights

JJ's Custard Company has carved out a unique space for itself in the vibrant frozen dessert scene of Southeast Michigan. Founded by Jamal and Hassan Jawad in 2019, the business started with a single location in Dearborn, and its focus on quality, community, and creative desserts quickly led to expansion. Unlike traditional ice cream, frozen custard is known for its richer, denser, and smoother texture due to the addition of egg yolks and a churning process that minimizes air. JJ's Custard Company takes this classic base and elevates it with a variety of innovative and visually appealing creations. The company’s mission is to provide top-quality frozen treats and excellent service, with a strong emphasis on building a lasting reputation and strong customer relationships within the community. This commitment to quality over quantity is a core tenet of their business model, which has helped them gain a loyal following and a significant online presence, with tens of thousands of followers across social media platforms like Instagram, TikTok, and YouTube.

The Madison Heights location is a prime example of the company's community-focused approach. As a chain of specialty ice cream shops, JJ's Custard Company is a family-owned business that has grown from its Detroit-area roots. The company's expansion into Madison Heights brings its unique menu and friendly atmosphere to a new group of customers. The business model is focused on creating a fun and engaging experience, with specialty items like "Loaded Cups" and "Injected Cones" that are not found at typical ice cream parlors. This creativity, combined with the classic appeal of frozen custard, has made the company a recognized name in the region, even garnering attention from national publications.

Located at 621 E 11 Mile Rd, JJ's Custard Company is conveniently situated in Madison Heights, a city with a population of over 28,000. Its placement on a major thoroughfare makes it highly accessible for residents and those traveling through the area. The surrounding neighborhood is a mix of residential and commercial spaces, making it an easy and popular stop for families, students, and workers. The store's easy-to-find location and the presence of parking make for a hassle-free visit, which is a major draw for customers looking for a quick and delicious treat. Whether you're coming from work, running errands, or simply looking for a dessert destination, the 11 Mile Rd address is a perfect spot for locals to indulge.

The core of JJ's Custard Company's appeal is its diverse and creative menu. While it offers traditional frozen custard in vanilla, chocolate, and ashta (a unique, rosewater-flavored custard), the real draw is the range of innovative desserts. The "Loaded Cups," for instance, are a signature item, where a cup of custard is "injected" with a sauce and then topped with various mix-ins. Examples include the Loaded Oreo Cup with hot fudge and crushed Oreos, and the Loaded Ferrero Rocher Cup with Nutella and crushed Biscoff. Another highlight is the "Dubai Strawberry Sundae," a dessert that has gained viral popularity for its unique blend of fresh strawberries, a special 'Dubai mix,' vanilla custard, and a chocolate hard dip. This blend of classic ingredients with modern, creative presentations is what sets JJ's Custard Company apart from other dessert shops in the area.

Services Offered

• Frozen Custard: A rich and creamy soft-serve dessert available in classic flavors like vanilla and chocolate, as well as unique options like ashta.
• Loaded Cups and Cones: A variety of customizable cups and cones "injected" with sauces and topped with a wide array of ingredients.
• Flurries: Blended desserts similar to a Blizzard, with options ranging from classic candies and cookies to unique additions like Cinnamon Toast Crunch or Fruity Pebbles.
• Specialty Sundaes: Pre-designed sundaes and parfaits, including the viral Dubai Strawberry Sundae, the Brownie Supreme, and the Reese's Buster Parfait.
• Frozen Beverages: A variety of custard coolers, which combine frozen custard with a choice of slushee flavor.

Features and Highlights

• Unique and Viral Desserts: The shop is known for its creative and highly shareable desserts, such as the Dubai Strawberry Sundae and Loaded Cups, which have a strong online following.
• Premium Frozen Custard: The use of high-quality frozen custard as a base provides a richer and creamier alternative to traditional soft-serve.
• Extensive Customization: Customers can create their own desserts with a wide selection of sauces, toppings, and mix-ins.
• Community and Family Focus: The business was founded with a focus on community interaction and providing a great experience for all customers.
• Local Ownership: As a locally-owned business with multiple locations in Southeast Michigan, it has a strong regional presence and a dedicated local following.

Contact Information

Address: 621 E 11 Mile Rd, Madison Heights, MI 48071, USA

Phone: (313) 274-1750

Conclusion

For Madison Heights residents and visitors, JJ's Custard Company is a must-visit destination for anyone looking for a dessert experience that is both familiar and excitingly new. The shop's commitment to high-quality frozen custard, combined with a menu of unique and viral creations, makes it a standout choice. Its convenient location on 11 Mile Rd ensures that it's an easy stop for a quick treat or a special outing. Whether you're a fan of classic sundaes or eager to try something new like the Dubai Strawberry Sundae, JJ's Custard Company offers a memorable dessert experience that is perfect for families, friends, and anyone with a sweet tooth. By supporting this local business, residents can enjoy a one-of-a-kind dessert while contributing to the growth of a beloved regional brand.

JJ's Custard Company - Madison Heights

621 E 11 Mile Rd, Madison Heights, MI 48071, USA