Peep's Frozen Custard Introduce
For anyone traveling through or residing in New Market, Virginia, a stop at Peep's Frozen Custard at 183 Lee Hwy is highly recommended for a truly satisfying sweet treat. This "great little ice cream stand" has carved out a special place in the hearts of locals and visitors alike, offering a rich and creamy alternative to traditional ice cream. Peep's Frozen Custard is more than just a quick stop; it's a destination known for its quality products and the delightful experience it provides. This article will delve into what makes Peep's Frozen Custard a must-visit in the Virginia region, highlighting its unique offerings, convenient location, and why it's consistently praised by its customers.
Peep's Frozen Custard has been serving "quality custard products" since 1992, establishing itself as a long-standing local favorite. Frozen custard, distinct from regular ice cream due to its inclusion of egg yolks and a slower churning process, offers a denser, creamier, and richer texture, which is precisely what patrons laud at Peep's. Customers rave about the "rich flavor on the custard" and describe it as "fantastic." The positive reviews consistently highlight specific menu items, such as the "brownie pack attack" which was "good," and the "waffle cone with vanilla custard dipped in chocolate and topped with peanuts" which was "really good." Even a "basic swirl custard on a waffle cone" receives high praise for its "crisp cone and rich flavor." While there was a minor note about one "heath pack attack" not having as much topping as expected, the overall sentiment is overwhelmingly positive, with visitors stating it's "Definitely worth a visit" and that this "small dinky place but was worth the stop!" This demonstrates that despite its potentially modest size, the quality of the product speaks for itself, making it a beloved local institution in New Market.
Peep's Frozen Custard is conveniently located at 183 Lee Hwy, New Market, VA 22844, USA. This address places it directly on Lee Highway (also known as US Route 11), a major thoroughfare running through New Market and the broader Shenandoah Valley. Its roadside presence makes it highly visible and easily accessible for both local residents and those passing through the area. Being on a primary route ensures that finding the stand is straightforward. While the reviews explicitly state "No inside seating," indicating it operates as a stand, locations like this typically offer outdoor seating areas (benches, picnic tables) or are designed for grab-and-go service. Parking is usually available on-site or in close proximity, making it simple to pull off the road for a quick treat. Its easy access makes it a convenient stop for families on road trips, locals after events, or anyone craving a quick and delicious frozen dessert in the heart of Virginia.
Peep's Frozen Custard, as a dedicated frozen custard stand, specializes in a range of creamy delights, focusing on quality and classic combinations. Based on customer reviews and general frozen custard stand offerings, their services include:
- Fresh Frozen Custard: The cornerstone of their menu, praised for its rich and creamy texture. Typically, frozen custard stands offer classic vanilla and chocolate flavors daily, often with a rotating "flavor of the day" to keep the menu exciting. This could include options like Caramel Pecan, Mint Chip, or various fruit flavors.
- Cones and Cups: Customers can enjoy their custard in a traditional sugar or waffle cone (often noted for being "crisp") or in a cup. Dipped cones (e.g., chocolate-dipped) are also a popular choice.
- Signature "Pack Attacks": These are a key highlight, as mentioned in reviews (e.g., "brownie pack attack," "heath pack attack"). These are likely blended creations, similar to concretes or Blizzards, where mix-ins are generously incorporated into the frozen custard.
- Sundaes: Classic sundaes featuring frozen custard topped with various sauces, whipped cream, and cherries. Common toppings can include hot fudge, caramel, and a selection of nuts.
- Shakes: Rich and creamy milkshakes made with their signature frozen custard.
- Banana Splits: A traditional and indulgent dessert, typically featuring multiple scoops of custard, a banana, and an assortment of toppings.
- Mix-ins and Toppings: A variety of ingredients available to customize custard, such as brownies, Heath bars, peanuts, and other candies, fruits, or nuts, allowing for personalized creations.
- Take-Home Options: While not explicitly mentioned, many frozen custard stands offer pints or quarts for customers to enjoy their favorite flavors at home.
Peep's Frozen Custard stands out in the New Market area for several compelling reasons, making it a memorable stop for sweet treats:
- Exceptional Custard Quality: The consistent praise for its "rich flavor on the custard" and its "fantastic" creaminess is the primary highlight. This commitment to a superior product forms the foundation of its strong local reputation.
- Signature "Pack Attacks": These unique blended treats, like the brownie and heath versions, offer a distinctive and popular option that customers specifically seek out and enjoy.
- Crisp Waffle Cones: The mention of "crisp cone" alongside rich custard suggests attention to detail in all aspects of their offerings, enhancing the overall experience.
- Long-Standing Local Presence: Having served the community since 1992, Peep's has a long history and is deeply embedded in the local culture, known and trusted by residents.
- Friendly and Worthwhile Stop: Despite being described as a "small dinky place," customers consistently find it "worth the stop," highlighting its charm and the quality of the experience provided.
- Ideal for Quick Visits: As an ice cream stand with no indoor seating, it's perfectly suited for those looking for a quick, delicious treat on the go or to enjoy outdoors on a nice day.
- Positive Customer Word-of-Mouth: The consistent recommendation to "Definitely worth a visit" by satisfied customers speaks volumes about its appeal and encourages new patrons to try it.
For direct inquiries or to confirm current hours, you can reach Peep's Frozen Custard in New Market using the following details:
- Address: 183 Lee Hwy, New Market, VA 22844, USA
- Phone: (540) 740-8086
Peep's Frozen Custard in New Market, VA, is an exceptionally suitable and cherished destination for locals and those passing through the Shenandoah Valley. Its core strength lies in its consistently "rich flavor on the custard" and its fantastic creamy texture, setting it apart from typical ice cream offerings. Customers frequently highlight the quality of popular items like their "Pack Attacks" and the perfectly "crisp" waffle cones, ensuring a delightful culinary experience. Despite its description as a "small dinky place," the overwhelming consensus is that it is "worth the stop" due to the superior product. Its convenient location on Lee Highway makes it an easily accessible spot for a quick indulgence, whether after a local event or simply during a drive. As a long-standing establishment in the community since 1992, Peep's has become a trusted and beloved part of New Market's identity. For residents of Virginia looking for a classic, high-quality frozen custard experience with a genuine local charm, Peep's Frozen Custard stands out as an absolute must-visit, promising a sweet treat that truly delivers on taste and satisfaction.
Peep's Frozen Custard Menu
Shakes
- Chocolate
- Black Raspberry
- Banana
- Caramel
- Oreo
- Pineapple⚫
- Coffee
- Butterscotch
- Cherry
- Peach
- Hot Fudge
- Peanut Butter
- Vanilla
- Strawberry
Drinks
- Coke & Root Beer
- Bottled Water
Cones
- Vanilla
- Coffee
- Swirled W/ Vanilla
Sundaes
- Chocolate
- Peanut Butter
- Hot Fudge
- Black Raspberry
- Pineapple
- Butterscotch
- Caramel
- Salted Caramel
Others
- Swirled W/ Vanilla
- Hot Fudge Brownie Supreme
- Strawberry Shortcake
- Pineapple Shortcake
- S'more Sundae
- Banana Nut Sundae
- Pup Cup $1.80
- Baby Cone $1.00
- Bubble Gum
- Butter Pecan
- Root Beer Float $4.79
- Coke Float $4.79
- Can Of Soda $1.40
- Pints $5.25
Peep's Frozen Custard Details
Service options
- Takeout
- Delivery
- Dine-in
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trendy
Crowd
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Peep's Frozen Custard Photos










Peep's Frozen Custard Location
Peep's Frozen Custard
183 Lee Hwy, New Market, VA 22844, USA
Peep's Frozen Custard Reviews
coneshakesareabanana splitraspberrybrowniefudgeservingsvalleyso delicious
★ 5★ 4★ 3★ 2★ 1Great little ice cream stand in New Market, VA. No inside seating.I had the brownie pack attack and it was good. Another member of our group had the heath pack attack and it did not seem to have as much heath topping as the brownie. The waffle cone with vanilla custard dipped in chocolate and topped with peanuts was really good.Definitely worth a visit.
March 28 · Lee WallanderI got the basic swirl custard on a waffle cone, crisp cone and rich flavor on the custard. Small dinky place but was worth the stop!
April 24 · Jay FourI gave them another shot and they were much better at filling the cup.I had to ammend my previous 5 stars to 2, while the custard is still delicious the sizing consistency has been terrible since the the change of ownership. I don't know if its new policy but if you get it in a cup they short change you, big time.Delicious frozen custard! Lines move quickly and the price is commensurate with the quality/size of the product.The black raspberry is delicious, as are the vanilla and chocolate.
July 10 · David YoungSweet staff and AMAZING custard!! Great prices and lots of flavor options. Favorite summer pit stop, especially when 81 is moving slowwwwww.
August 19 · MegR LoCoI was in the area visiting Shenandoah National Park. This place was phenomenal! Super fast service, low price, and great custard! I will be here again before I leave Virginia
April 08 · Logan Reidy (LaserTheBro)
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