Rich's Ice Cream II Introduce
For New Jersey residents, especially those in the Toms River area, the name Rich's Ice Cream often brings to mind fond memories of sweet treats and cherished moments. Rich's Ice Cream II, located on Route 37 West, proudly carries on a legacy of serving exceptional ice cream that spans an impressive 67 years. This long-standing establishment is a testament to quality and dedication, becoming a true landmark in the local community for generations of ice cream lovers.
Stepping into Rich's Ice Cream II is like stepping into a piece of Toms River history. Their enduring presence speaks volumes about their commitment to crafting delicious ice cream and providing a beloved local spot where families and friends can gather. While modern aesthetics might evolve, the core mission of Rich's Ice Cream II remains the same: to deliver delightful frozen desserts that keep customers coming back, year after year.
Whether you're a long-time patron or new to the area, Rich's Ice Cream II offers a taste of tradition. Their focus on classic flavors alongside unique offerings ensures there's something to satisfy every palate. It's more than just a place to grab a cone; it's a part of the local fabric, a place where simple pleasures are celebrated and memories are made, proving why it has remained a staple in Ocean County's ice cream scene for nearly seven decades.
The dedication to their craft is evident in every scoop, contributing to their reputation as a solid ice cream parlor. This establishment’s longevity in a competitive market is a clear indicator of its consistent appeal and the quality of its product, drawing in customers from across the region who are searching for that perfect scoop of ice cream.
Their enduring presence through changing times highlights their adaptability while maintaining the core values that have made them a success. Rich's Ice Cream II is a business built on reputation, customer loyalty, and a deep understanding of what makes a truly great ice cream experience. This commitment extends to ensuring their offerings are consistently enjoyable, reinforcing their status as a preferred destination for frozen treats in the Toms River area.
---Rich's Ice Cream II is conveniently situated at 1611 NJ-37 W, Toms River, NJ 08755, USA. This location on Route 37 West places it on a major thoroughfare, making it highly accessible for both local residents and those passing through the greater Toms River area. Its position ensures that finding the shop is straightforward, whether you're navigating by car or using a GPS.
The strategic placement on a main road means that Rich's Ice Cream II is easy to incorporate into daily routines or weekend plans. For those commuting or running errands in Toms River, it offers a quick and convenient stop for a refreshing treat. If you're heading to or from other destinations within Ocean County, particularly points west of Toms River, its location is ideal.
While specific parking details are not provided in the general information, businesses situated on such prominent routes typically offer adequate parking facilities to accommodate their clientele. This accessibility minimizes any hassle, allowing visitors to easily pull in, enjoy their ice cream, and continue with their day. The ease of access is a significant factor in its sustained popularity, as it allows for spontaneous visits as well as planned trips.
Its presence on Route 37 West also means it’s a familiar landmark for many locals, making it easy to direct friends and family. The straightforward address and visible location contribute to a seamless customer experience from the moment you decide to visit until you're enjoying your chosen flavor. This prime spot has undoubtedly played a role in its long-standing success and continued patronage by the community.
Whether you're a regular patron or a first-time visitor, the location of Rich's Ice Cream II ensures that your journey to a delicious ice cream experience will be convenient and direct, reinforcing its appeal as a go-to spot for frozen desserts in the Toms River region.
---- Hand-Dipped Ice Cream: Rich's Ice Cream II is renowned for its wide array of hand-dipped ice cream flavors. Customers can expect a rich and creamy texture, with a variety of options ranging from timeless classics to more unique and specialty creations. A customer specifically highlighted their "Signature Strawberry" as "amazing," indicating the quality and distinctiveness of their offerings.
- Signature Flavors: The mention of an "amazing" "Signature Strawberry" flavor suggests that Rich's Ice Cream II prides itself on certain unique or exceptionally well-executed flavors that have become staples and customer favorites. These signature offerings contribute to the shop's distinct identity.
- Half-Gallon Sales: For those who wish to take their favorite flavors home, Rich's Ice Cream II offers ice cream in half-gallon containers. It's important for customers to note the feedback regarding ensuring the container is fully packed when purchasing this size, as a previous customer experienced an issue with the quantity.
- Cones and Cups: As a traditional ice cream parlor, they provide the standard options of serving ice cream in both cones and cups, catering to individual preferences for how they enjoy their treat.
- Take-Home Options: Beyond individual servings, the availability of half-gallons indicates a service geared towards providing larger quantities for families or events, allowing customers to enjoy Rich's ice cream beyond their visit to the parlor.
- Over 67 Years in Business: This is arguably the most significant highlight. Rich's Ice Cream II has been a continuous operation for 67 years, showcasing incredible longevity and a deep-rooted history within the Toms River community. This extended tenure speaks volumes about their consistent quality and enduring popularity.
- "Solid Ice Cream Parlor": A customer described it as a "solid Ice Cream Parlor," indicating a reliable and well-established quality in their offerings and overall experience.
- Amazing Signature Strawberry Ice Cream: One specific customer review enthusiastically pointed out the "amazing" taste of their "Signature Strawberry" ice cream, suggesting that certain flavors are particularly outstanding and a must-try for visitors.
- Strong Local Reputation: The fact that the establishment has been in business for such a long time, and is a known entity among those "scouting for the Golden Cone App for the Best Ice Cream," implies a strong and positive reputation within the local and regional ice cream scene.
- Quality of Ice Cream: Despite an isolated customer service issue regarding packaging, the core product, the ice cream itself, is generally lauded for its "Great taste," reinforcing its fundamental appeal.
- Community Landmark: Being in business for over six decades transforms a commercial establishment into a community landmark, a place tied to generations of local memories and traditions.
- Consistent Product Offering: The continued operation for such an extensive period suggests a consistent delivery of product quality that keeps customers returning.
For more information or to plan your visit to Rich's Ice Cream II, you can use the following contact details:
Address: 1611 NJ-37 W, Toms River, NJ 08755, USA
Phone: (732) 270-7424
Mobile Phone: +1 732-270-7424
---For residents of Toms River and the surrounding areas in New Jersey, Rich's Ice Cream II is much more than just a place to grab a sweet treat; it's a cherished local institution steeped in history. With an impressive legacy spanning 67 years, this ice cream parlor has served generations of families, becoming an integral part of countless childhood memories and local traditions. Its enduring presence is a powerful testament to its consistent quality and deep connection with the community.
Locals continue to flock to Rich's Ice Cream II for its genuinely delicious offerings, particularly its much-praised hand-dipped ice cream, including signature flavors like the "amazing" Strawberry. The convenience of its location on Route 37 West makes it an easily accessible stop for a quick dessert run, a family outing, or a refreshing break on a warm New Jersey day. Its long-standing reputation as a "solid Ice Cream Parlor" means that when you visit, you're not just getting ice cream; you're experiencing a piece of local heritage.
While an isolated incident concerning the packing of a half-gallon, and a note about the interior aesthetics being a bit "Plexi box"-like, were mentioned by a customer, these seem to be minor points in the grand scheme of its overwhelming positive reputation and the quality of the ice cream itself. The primary draw remains the exceptional taste and the sense of stepping into a place with a "Rich History," no pun intended. For anyone in New Jersey seeking a reliable, high-quality ice cream experience from a truly historic local business, Rich's Ice Cream II stands out as an undeniable top choice, embodying the spirit of local flavors and community tradition.
Rich's Ice Cream II Food & drink
Ice Cream Sandwiches
- Ice Cream Sandwiches
tasty, just like our regular ice cream sandwich, only made with lowfat ice cream.
- Giant Vanilla
bigger is better! rich's biggest, best tasting ice cream sandwich now comes in both vanilla and neapolitan flavors!
- Giant Neapolitan
bigger is better! rich's biggest, best tasting ice cream sandwich now comes in both vanilla and neapolitan flavors!
- Vanilla Sandwich
america's favorite ice cream treat tastes even better with delicious rich's ice cream inside!
- Richwich Cookies & Cream
this delicious sandwich of ice cream and cookies now comes in a cookies and cream version!
Classic Bars
- Creamy Coconut
rich's great selling creamy coconut bar delivers the taste of the tropics!
- Rich Chocolate Covered Bar
rich, deep chocolate coating covers rich's delicious vanilla ice cream.
- Chocolate Shortcake
this newly-improved classic combines rich's ice cream, chocolate filling, and delicious cake crunch to create a taste sensation no-one can resist!
- Strawberry Shortcake
this newly-improved classic combines rich's ice cream, strawberry filling, and delicious cake crunch to create a taste sensation no-one can resist!
- Cookies & Cream Bar
it's hard to know what you'll like more about this bar - the taste or the price! now this favorite ice cream flavor comes in a delicious cookie crunch coated bar!
- Creamy Krunch
creamy on the inside, crunchy on the outside! rich's vanilla ice cream covered with delicious chocolate coating and crisped rice.
- Big Banana
rich's great selling creamy banana bar delivers the taste of the tropics!
- Orange Cream Bar
they don't make 'em like they used to... but rich's still does. you haven't tasted an orange cream bar this good since you were a kid!
- Fudge Frenzy
warning: once your customers have tried rich's fudge frenzy, they won't settle for anything less. the fudge bar requested by name!
Ice Pop Bars
- Savagely Sour Cherry
rich's first sour stick novelty to be developed and tested by kids is really sour like they want it, and now comes in cherry and blue raspberry flavors. good luck keeping them in stock!
- Bubble Gum Bar
another great twist on an old time favorite kid flavor.
- Lemon Lime Swirl
you can't resist the cool, refreshing taste of rich's lemon lime swirl!
- Patriot Rocket
rich's rocket bars have been a big favorite for generations! cherry, white lemon, & blue raspberry make up our red, white and blue.
- Cotton Candy Twirl
this bar has the look and taste of real twirled cotton candy. no other comes close!
- Wacky Watermelon
kid tested, kid approved. the most popular kid's candy flavor is now a frozen stick novelty!
- Savagely Sour Blue Raspberry
rich's first sour stick novelty to be developed and tested by kids is really sour like they want it, and now comes in cherry and blue raspberry flavors. good luck keeping them in stock!
Favorite Novelties
- Blue Raspberry Screwball
the classic screwball is more fun in blue! you won't believe how fast these sell! a bubble gum ball in every one.
- Sour Watermelon Screwball
this sour watermelon screwball really packs a punch!
- Cherry Screwball
this classic novelty is still a favorite with kids. a bubble gum ball in every one!
- Polar Pole Orange
kids love to push out rich's orange sherbet from these arctic-cool tubes!
- Polar Pole Rainbow
an old favorite with a new twist! kids love to push out a rainbow of great tasting rich's sherbet from these arctic-cool tubes.
Cups And Cones
- Lowfat Ice Cream Cups
rich's 3 oz. lowfat ice cream cups are perfect anytime you need to feed a crowd in a hurry!
- Crumbled Cookie Cone
a great "peanut free" cone!
- Super Sundae Cone
no ice cream program is complete without our super sundae cone. a great tasting all time favorite for all ages.c
- Nutty Sundae Cone
no ice cream program is complete without rich's nutty sundae cone.
- Cookies & Cream Avalanche
get buried in an avalanche of cookies & cream!
Lowfat Items
- Lowfat Ice Cream Cups
rich's 3 oz. lowfat ice cream cups are perfect anytime you need to feed a crowd in a hurry!
- Creamy Coconut
rich's great selling creamy coconut bar delivers the taste of the tropics!
- Lowfat Chocolate Shortcake
this classic item is sooo delicious, you'll have trouble telling that it's made with lowfat ice cream!
- Lowfat Strawberry Shortcake
tastes sooo delicious, you'd never know it's made with lowfat ice cream!
- Crumbled Cookie Cone
a great "peanut free" cone!
- Lowfat Vanilla Sandwich
tasty, just like our regular ice cream sandwich, only made with lowfat ice cream.
- Nutty Sundae Cone
no ice cream program is complete without rich's nutty sundae cone.
- Polar Pole Orange
kids love to push out rich's orange sherbet from these arctic-cool tubes!
- Polar Pole Rainbow
an old favorite with a new twist! kids love to push out a rainbow of great tasting rich's sherbet from these arctic-cool tubes.
- Big Banana
rich's great selling creamy banana bar delivers the taste of the tropics!
- Orange Cream Bar
they don't make 'em like they used to... but rich's still does. you haven't tasted an orange cream bar this good since you were a kid!
- Fudge Frenzy
warning: once your customers have tried rich's fudge frenzy, they won't settle for anything less. the fudge bar requested by name!
Rich's Ice Cream II Details
Service options
- Takeout
Offerings
- Coffee
Atmosphere
- Trending
Payments
- Debit cards
- NFC mobile payments
- Credit cards
Rich's Ice Cream II Photos










Rich's Ice Cream II Location
Rich's Ice Cream II
1611 NJ-37 W, Toms River, NJ 08755, USA
Rich's Ice Cream II Reviews
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★ 5★ 4★ 3★ 2★ 1Scouting for the Golden Cone App for the Best Ice Cream, this was a solid Ice Cream Parlor. After all, they have been on business for 67 years. I wanted Cannoli Ice Cream, but after 7 other places in one day in Ocean County, I stuck with their Signature Strawberry which was amazing. Comparing to other places, my only suggestion would be on the inside, felt like I was in a Plexi box. For a place with such a Rich History, no pun Intended, it could have been more welcoming. But that is a just a minor suggestion is all. There to eat great Ice cream, and that I did, I will be back.
July 28 · Chuck MoundGreat taste but you have to ask them to pack the ice cream when buying a half gallon. I asked the lady to make sure it’s full and an old lady (the owner) with a mask came out started yelling at me that it’s the right amount. I come home take the ice cream out of the bag and pack it down to check and this is what it looked like.Make sure you check before buying!
July 02 · Jason fWent to Rich's Ice Cream II today for the first time and got a great education about their Water Ice. The lady who has been working there for 54 was very pleasant. We got one of their combo cups where they put the flavored water ice in the bottom, soft ice cream in the middle of topped off with more WI and then more ice cream. I got the Creamsicle which was great. My wife got the Strawberry Margarita which she loved. On Tuesdays and Thursdays they have a buy-one-get-one-free. Great deal for the amount you get in the cup. I highly recommend Rich's Ice Cream on Route 37 in Toms River.
June 29 · Tom DonnellyOld school ice cream parlor feel, quaint with a good selection of flavors. However, in recent years service has become less consistent; doesn’t seem to be open as much, service can be slow and grumpy, start cleaning up well before closing time so when I asked for something it seemed like a real inconvenience and no credit cards accepted.My guess is they’ll be out of business soon because of the above. As of first week of July 2024 the window sign still says closed for the season. Shame, when good, it was very good. Competition from the one only 2 mins down the road has been tough I’m sure.
July 09 · Marc BI have loved this ice cream shop since I was a kid. I tried the Cone Oli for the first time. It tasted amazing but I had no idea how massive it was. It was worth the stomach cramps. Large enough to share with someone else.
September 07 · Brian Lindsay
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