Rita’s in Embrey Introduce
Residents of Fredericksburg, Virginia, and the surrounding communities know that when the craving for a cold, refreshing treat hits, Rita's is the place to go. Located in the Embrey Mill area, this particular Rita's Italian Ice & Frozen Custard has become a cherished neighborhood spot, serving up a taste of happiness with every scoop. Famous for its signature blend of Italian Ice and creamy frozen custard, Rita's offers a diverse menu that goes beyond simple ice cream. This article is your comprehensive guide to the Fredericksburg Rita's, exploring its convenient location, the variety of delicious treats on offer, and what makes it a suitable and popular destination for locals seeking a moment of sweet indulgence.
The story of Rita's began in 1984 in Bensalem, Pennsylvania, when a former firefighter, Bob Tumolo, started serving his family's delicious Italian Ice from a small porch window. What began as a humble operation quickly grew into a beloved franchise, with the brand becoming synonymous with refreshing, flavorful Italian Ice and rich, creamy frozen custard. The core of Rita's success lies in its commitment to using fresh ingredients and making its Italian Ice daily on-site. The Fredericksburg location continues this tradition, ensuring that every spoonful delivers the high quality and authentic taste that has made Rita's a household name. Its presence in the Embrey neighborhood provides a local touchpoint for a nationally recognized treat.
Beyond the classic Italian Ice, Rita's has expanded its menu to include a wide range of frozen delights. Their most famous creation, the Gelati, is a perfect marriage of Italian Ice and frozen custard, offering a unique and satisfying textural experience. The combination of sweet and tart, cold and creamy, is what keeps customers coming back. The friendly and efficient service at the Fredericksburg Rita's also contributes to its positive reputation. It's the kind of place where the staff is happy to help you navigate the many flavor options and find the perfect treat for your taste. As a local business, it serves as a gathering spot for the community, a place where kids can enjoy a cone after a game, or families can share a refreshing dessert on a warm afternoon.
Rita's in Embrey is located at 282 Deacon Rd, Fredericksburg, VA 22405, USA. This is a very convenient and easily accessible location for anyone in the Fredericksburg region. Deacon Road is a key route within the area, and the store's position makes it a simple stop for those who live in or are traveling through the Embrey Mill community. Whether you're heading home from work, picking up kids from school, or just looking for a quick treat, its accessibility is a major plus. For those driving, the location offers ample parking, which eliminates the stress of finding a spot, making it an easy and hassle-free destination.
The storefront itself is welcoming, often featuring a walk-up window that adds to the classic, fun experience of an ice cream shop. This setup is particularly appealing for families and those with pets, as it often includes outdoor seating where you can enjoy your treat in the fresh air. The ability to grab a quick, delicious dessert without a long wait is a significant advantage, and the layout of the store is designed for efficiency. The Deacon Road address is a known landmark for many locals, solidifying Rita's as a part of the daily life and rhythm of the Fredericksburg community. The ease of access and the inviting atmosphere make it a perfect place for spontaneous visits and planned outings alike.
Services Offered:
- Italian Ice: Rita's signature product, made fresh daily in a wide variety of fruit and cream flavors. The flavors rotate, so there's always something new to try.
- Frozen Custard: A rich, creamy, and smooth dessert that is a delicious alternative to traditional ice cream. It can be enjoyed on its own or as part of other treats.
- Gelati: Rita's most popular offering, which layers Italian Ice and frozen custard for a unique combination of textures and flavors.
- Cremes: A blend of Italian Ice and frozen custard that creates a smooth, delicious drinkable dessert.
- Sundaes: A variety of sundaes made with frozen custard and a wide range of toppings, perfect for those who want a more decadent dessert.
- Take-Home Tubs: Customers can purchase pints and quarts of Italian Ice and frozen custard to enjoy at home, making it easy to stock up on their favorite flavors.
Features and Highlights:
- Fresh, Daily Made Italian Ice: The commitment to making Italian Ice fresh on-site ensures a superior quality and flavor that sets Rita's apart from other dessert shops.
- Wide Variety of Flavors: The rotating flavor menu of Italian Ice means there's always a new taste adventure. The selection ranges from classic fruit flavors to more unique and seasonal options.
- Unique Treat Combinations: The ability to combine Italian Ice and frozen custard in various ways—such as in a Gelati or a Misto Shake—provides a customizable and fun experience for customers.
- Family-Friendly Environment: The shop's layout and outdoor seating make it a perfect spot for families to relax and enjoy a treat together. It’s a clean and welcoming space for all ages.
- Loyalty Program: Rita's offers a loyalty program through its app, providing rewards and special offers to regular customers, which adds extra value to every visit.
- Catering Services: The Fredericksburg Rita's also provides catering options for events, allowing locals to bring the joy of Rita's treats to their parties and gatherings.
Contact Information:
Address: 282 Deacon Rd, Fredericksburg, VA 22405, USA
For the people of Fredericksburg and the surrounding Virginia region, Rita's in Embrey is an excellent choice for a dessert destination. Its convenient location on Deacon Road, paired with a commitment to fresh, high-quality products, makes it a reliable and delightful option. The variety of treats, from the famous Gelati to the simple yet delicious Italian Ice, ensures that there's something to satisfy everyone in the family. Its friendly atmosphere and efficient service make it a perfect spot for a quick stop or a relaxed afternoon treat. As a local business that serves as a community hub, Rita's embodies the spirit of a neighborhood gathering place. It is a suitable spot for locals because it consistently provides a great product, a pleasant experience, and a taste of "ice, custard, happiness" that makes life in Fredericksburg just a little bit sweeter.
Rita’s in Embrey Details
Service options
- Takeout
Highlights
- Great dessert
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Atmosphere
- Casual
Children
- Good for kids
Rita’s in Embrey Photos





Rita’s in Embrey Location
Rita’s in Embrey
282 Deacon Rd, Fredericksburg, VA 22405, USA
Rita’s in Embrey Reviews
Delicious!
December 10 · Bre Watson
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