Rita's Italian Ice & Frozen Custard Introduce
For anyone in Toms River, New Jersey, looking to cool down with a delightful treat, Rita's Italian Ice & Frozen Custard at 1687 US-9 is a destination that consistently earns high praise from locals. More than just an ice cream shop, Rita's offers a unique blend of refreshing Italian Ice and rich, creamy Old-Fashioned Frozen Custard, creating a diverse menu that caters to every sweet tooth. It’s a place where families gather, friends meet, and individuals find that perfect pick-me-up on any given day.
Rita's has built a reputation for its commitment to freshness and quality, making its Italian Ice fresh daily on location and using high-quality ingredients for its award-winning frozen custard. This dedication translates into a taste experience that keeps customers coming back, often citing the "delicious" ice and "great" custard. From classic flavors to innovative seasonal offerings, Rita's provides a vibrant and satisfying array of options, including fan favorites like the highly recommended Swedish Fish flavored ice. For the Toms River community, Rita's Italian Ice & Frozen Custard is a beloved local institution, embodying the simple joy of a perfectly crafted frozen treat.
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Rita's Italian Ice & Frozen Custard is conveniently located at 1687 US-9, Toms River, NJ 08755, USA. This prime location along U.S. Route 9, a major thoroughfare in Toms River, makes it exceptionally accessible for residents throughout the area and those passing through Ocean County. Route 9 is a vital road for daily commutes and leisure travel, ensuring that the shop is easy to find and reach.
For customers traveling by car, the location on a main highway typically offers ample parking, though specific parking details would depend on the plaza or standalone structure it occupies. Its position on a major route means it's also highly accessible for those using ride-sharing services or even local bus routes that traverse US-9. For residents living in the surrounding neighborhoods of Toms River, the shop might be within a reasonable driving distance, making it a convenient spot for a quick dessert run after school, work, or during a weekend outing. This excellent accessibility contributes significantly to its popularity as a go-to spot for refreshing treats in the New Jersey community.
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Rita's Italian Ice & Frozen Custard in Toms River offers a diverse and exciting menu that goes beyond traditional ice cream, providing a range of unique frozen treats. Their primary services include:
Italian Ice: This is the foundation of Rita's, a sweet, smooth frozen treat made fresh daily on location and hand-scooped to order. They feature a rotating selection of a multitude of flavors, ensuring variety. Popular and highly recommended flavors include Swedish Fish, Mango, Black Cherry, Cherry, Lemon, and Blue Raspberry. They also offer sugar-free Italian Ice options like Cherry, Dragon Fruit, and Mango Peach, catering to various dietary needs.
Old-Fashioned Frozen Custard: Described as award-winning, rich, and creamy, Rita's frozen custard is made with high-quality ingredients. It offers a denser, smoother texture than traditional ice cream. It's available in classic flavors like vanilla and chocolate, and often in rotating special flavors. Customers love it for its creaminess.
Gelati: Rita's signature treat, the Gelati, is a perfect combination of both worlds – alternating layers of their famous Italian Ice and creamy Old-Fashioned Frozen Custard. This provides a delightful textural and flavor contrast in every bite. They also offer 5-Layer Gelati for an extra indulgent experience.
Blended Treats (Blendini® & Concretes): The Blendini® combines frozen custard, Italian ice, and a topping blended together for a customizable treat. Concretes feature frozen custard blended with various delicious toppings like OREO® pieces, REESE'S Peanut Butter Cups, or brownie bits.
Milkshakes & Frozen Coffee: Rita's offers specialty milkshakes, a richer and creamier take on the classic, made with their frozen custard. They also have Frozen Coffee beverages (Cold Brew Frozen Coffee) available in original, Caramel, and Mocha flavors, perfect for a sweet pick-me-up.
Frozen Lemonades & Ice Blenders: Refreshing Frozen Lemonades come in classic Lemon, Strawberry, and Mango. Ice Blenders take any favorite Italian Ice flavor and blend it into a cool, flavorful drink, ideal for on-the-go enjoyment.
Sundaes: Classic sundaes are available, allowing customers to choose their favorite frozen custard or Italian ice base with various toppings, whipped cream, and a cherry. They also feature specific sundaes like the Brownie Sundae or Rainbow Sundae.
Take-Home Options: For enjoying at home or sharing, Rita's offers Italian Ice in quarts and gallons, and Frozen Custard in pints. They also have fun items like Super Pretzels.
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Rita's Italian Ice & Frozen Custard at 1687 US-9 in Toms River shines with several distinctive features that make it a favorite among New Jersey locals:
Dual Delight of Italian Ice and Frozen Custard: Unlike traditional ice cream shops, Rita's specializes in both its smooth, flavorful Italian Ice (a dairy-free, fat-free option) and its rich, creamy Old-Fashioned Frozen Custard. This dual offering provides a broader appeal and caters to different preferences and dietary needs, ensuring there's something for everyone.
Seasonal and Rotating Flavors: Rita's is known for its constantly rotating menu of Italian Ice flavors, often introducing seasonal and limited-time options. This keeps the experience fresh and exciting for regular customers who are always eager to try new tastes, while also ensuring classic favorites like Mango and Black Cherry are frequently available.
Signature Gelati: The Gelati, which layers Italian Ice and Frozen Custard, is a unique and highly popular signature treat. It provides a perfect balance of textures and flavors, offering a more complex dessert experience that is often highlighted by customers.
Friendly and Accommodating Staff: Multiple customer reviews praise the staff. One review states, "The girls behind the counter were so nice to me and my family," and another mentions, "staff is always friendly." This commitment to positive customer service significantly enhances the overall experience and fosters a welcoming atmosphere.
Reasonable Prices: A customer noted that "Prices are reasonable," which is a significant factor for families and individuals looking for an enjoyable treat that offers good value for money.
Variety of Formats: From simple scoops and cups to blended drinks like Blendinis and concretes, as well as take-home quarts and pints, Rita's offers many ways to enjoy their products. This versatility makes it suitable for a quick treat on the go or a larger dessert for a gathering.
Dietary Options: The availability of sugar-free Italian Ice flavors like Cherry, Dragon Fruit, and Mango Peach demonstrates a consideration for customers with specific dietary requirements or those seeking lighter options.
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For those in Toms River, NJ, eager to experience the cool and creamy delights of Rita's Italian Ice & Frozen Custard, here is their contact information:
Address: 1687 US-9, Toms River, NJ 08755, USA
Phone: (848) 777-4827
Mobile Phone: +1 848-777-4827
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Rita's Italian Ice & Frozen Custard at 1687 US-9 in Toms River is an ideal destination for New Jersey locals, offering a refreshing and consistently satisfying experience. Its strategic location on a major route makes it incredibly convenient for residents across Toms River and surrounding areas, allowing for easy access whether it's a planned visit or a spontaneous craving. This accessibility is key for busy families and individuals looking for a quick and enjoyable treat without going out of their way.
What truly sets this Rita's apart for the local community is its unique combination of vibrant Italian Ice and rich Frozen Custard. This dual specialty means there's a perfect option for every taste – from the light, fruity refreshment of Italian Ice (including popular flavors like Swedish Fish and sugar-free options) to the indulgent creaminess of their award-winning custard. The ability to combine these into a signature Gelati or a custom Blendini further enhances the appeal, offering endless possibilities for personalized treats. Customers consistently highlight the "delicious" taste and "great" quality, affirming its status as a local favorite.
Moreover, the friendly and accommodating staff, as noted in multiple reviews, contributes significantly to a positive and welcoming atmosphere, making each visit a pleasant experience for families. The "reasonable prices" also ensure that enjoying a high-quality frozen treat remains an affordable pleasure for the community. For all these reasons – convenience, diverse and high-quality offerings, excellent service, and value – Rita's Italian Ice & Frozen Custard stands as a perfectly suitable and highly recommended local spot for anyone in Toms River, New Jersey, seeking a cool and delightful escape.
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Delivery
- In-store pickup
- Takeout
- Dine-in
Highlights
- Great dessert
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trending
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
1687 US-9, Toms River, NJ 08755, USA
Rita's Italian Ice & Frozen Custard Reviews
flavorscherrydogsvanilla custardsundaeshakesparkingpeartastingsugar
★ 5★ 4★ 3★ 2★ 1I love this place. The girls behind the counter were so nice to me and my family. The ice is delicious. Try the Swedish Fish flavored ice. Amazing. The custard is also great. Get an ice with a scoop of custard on top. Prices are reasonable. I love this place. Highly recommend it.
May 30 · M MacPlace is really good staff is always friendly, I just need them to bring back the sugar free cherry ice 🍒 🧊
June 09 · Raylyn TupperI came with my 2 daughters along with a friend and her children to eat ice cream on Saturday night.Let's start with the fact that the air conditioner in the place did not work and it was terribly hot.We ordered 3 types of ice cream with different flavors, we waited over 20 (!!) minutes until the ice cream was ready, when we received the order we tried to understand what flavor each ice cream was and to our surprise it turned out that all three ice creams had the same flavor and instead of apologizing, the store clerk explained to me that the flavors are very similar and therefore I can't tell them apart ( I ordered, cake batter, salted caramel and black cherry..).Just a complete disgrace, I will not return to this store again.
August 18 · Perel KirovskyWe stopped at the Rita's Rte 9, Toms River for a Gelato and cone. They didn't have chocolate Italian ice, so we bought two large vanilla custard cones. Spent $16.95. The color was a pale yellow, the consistency was that of poor quality ice cream and there was an after taste. Tried calling to speak to the manager...voice mail. This is not the first time I've been disappointed with this location.Will not be stopping there again. The Rita's in the Ocean County Mall is far superior.
July 06 · Sharon RusnakPrices have basically doubled. Be warned. Two ice creams for kids was almost 25$. Pup cups are now charged. There’s great homemade ice cream places all over Tom’s River that make everything from scratch and are way cheaper. Staff not trained well and not fully familiar with their own menu. This will probably be our last stop at Rita’s for some time. Disappointing as it was only minutes from our home. Oh well
June 15 · Ian friedman
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