Rita's Italian Ice & Frozen Custard Introduce
For many residents of Pennsylvania, the arrival of warm weather signals one thing above all else: it's time for a refreshing frozen treat. Among the many local businesses that help us beat the heat, one name stands out for its vibrant flavors and dedicated following: Rita's Italian Ice & Frozen Custard. This cherished franchise has become a staple in communities throughout the state, and the location in Morgantown, PA, is a prime example of its appeal. More than just a simple ice cream shop, Rita's is a destination where locals and visitors alike can find a moment of sweet relief and enjoy a delightful variety of frozen desserts. From the first spoonful of a cool, tangy Italian Ice to the creamy indulgence of their frozen custard, every visit promises a satisfying and enjoyable experience. This article will provide an in-depth look at what makes this particular Rita's location a must-visit spot in Berks County, offering details on its popular menu items, convenient location, and why it's a perfect fit for the local community.
Rita's has built its reputation on a foundation of quality and consistency. The brand's signature Italian Ice is made fresh daily, a point of pride that ensures every cup is bursting with authentic fruit flavor. This commitment to freshness is what keeps customers coming back time and time again. The Morgantown, PA, location fully embodies this tradition, serving up classic flavors and seasonal specials with a friendly and welcoming demeanor. Whether you're a long-time fan of their incredibly creamy custard or new to the experience of a layered Gelati, you'll find that the quality of ingredients and the care put into each order is consistently evident. The shop provides a friendly atmosphere, making it an ideal place to bring the family for an afternoon treat or to stop by for a quick dessert after a day of work. It’s a place where simple pleasures are celebrated, and the focus is always on delivering a high-quality product that brings a smile to the face of everyone who walks through the door.
For those living in and around the Morgantown area, finding a convenient and accessible spot for a treat is always a priority. The Rita's Italian Ice & Frozen Custard in Morgantown, PA, is conveniently located at 3080 Main St, Morgantown, PA 19543, USA. This address places it right on a central street, making it incredibly easy to access whether you're a local resident running errands or a traveler passing through on Route 23. The location's presence on Main Street makes it a natural and easy pit stop for anyone in the area. Accessibility is a significant advantage, as the shop is easy to spot and offers convenient parking for its customers. You won't have to worry about a difficult parking situation, which is a major plus, especially during peak hours on a warm summer evening. The straightforward location makes it a simple matter to pull in, grab your favorite treat, and either be on your way or stay for a while to enjoy the outdoor seating. This convenience is a testament to the business's understanding of its clientele's needs, providing an effortless and enjoyable experience from the moment you arrive.
The ease of access extends to various modes of transportation. For those who live in the immediate vicinity, the location might even be within walking or biking distance, making it a great destination for a spontaneous outing. The shop's presence on a well-traveled street also means that it's a go-to spot for people coming from nearby towns like Elverson, Honey Brook, or New Holland. Its central location in the region's landscape makes it a popular gathering point for people from different communities. The ample space and logical layout of the shop’s exterior facilitate smooth customer flow, preventing bottlenecks and ensuring that even when the place is busy, the experience remains pleasant. This focus on customer convenience, from the parking lot to the service counter, is a core part of the Rita's experience and a key reason for its enduring popularity in the Morgantown community.
At Rita's, the menu is far more extensive than a simple scoop of ice cream. They specialize in a wide variety of frozen treats designed to satisfy every craving. Their core offerings are a testament to their dedication to providing diverse and high-quality options.
- Italian Ice: This is the cornerstone of the Rita's brand. Made fresh daily with real fruit, their Italian Ice is a smooth, water-based treat that is fat-free and bursting with intense flavor. The menu features a rotating list of flavors, ensuring there's always something new and exciting to try.
- Frozen Custard: For those who prefer a richer, creamier texture, the frozen custard is the perfect choice. Made with eggs and cream, it's a dense and decadent dessert that can be enjoyed on its own in a cup or cone. One customer review praised it, saying, "I think they have the best ice cream," a testament to its quality.
- Gelati: This is arguably Rita's most famous signature item. A Gelati is a delightful layered treat that combines Italian Ice and Frozen Custard, creating a perfect balance of tangy and creamy textures.
- Milkshakes: Rita's also offers thick and creamy milkshakes made with their signature frozen custard, available in a variety of classic flavors.
- Blends & Misto: These are blended drinks that combine Italian Ice and custard, offering a drinkable version of their classic flavors. The Misto is an excellent option for a lighter, sippable treat.
What sets the Morgantown, PA, location of Rita's apart is not just the menu, but the overall experience and the quality of service provided.
- Friendly Service: A customer review noted, "Friendly service as well," which highlights the staff's welcoming and positive attitude, making every visit a pleasant one.
- Excellent Treats: Another review stated, "Excellent treats on a hot day!" This speaks to the high quality of the products and their effectiveness in providing relief from the summer heat.
- Freshness and Quality: The core highlight is the consistent freshness of their Italian Ice, made daily, and the high quality of all their ingredients. This commitment is evident in the delicious taste of every single item on the menu.
- Family-Friendly Atmosphere: The shop is designed to be a comfortable and welcoming place for people of all ages, with treats that appeal to children and adults alike. It's a great spot for a casual family outing.
- Seasonal Flavors: The regular introduction of new and limited-time flavors of Italian Ice and custard keeps the menu exciting and gives customers a reason to come back frequently to see what's new.
To get in touch or find out what flavors are available today, you can reach Rita's Italian Ice & Frozen Custard in Morgantown, PA, using the following information:
Address: 3080 Main St, Morgantown, PA 19543, USA
Phone: (610) 286-1902
Rita's Italian Ice & Frozen Custard in Morgantown, PA, is more than just a place to get a dessert; it's a community hub that serves as a perfect destination for locals. Its convenient location on Main Street makes it easy to access for anyone in the Berks County area. The wide variety of high-quality treats—from the refreshing Italian Ice to the rich frozen custard and the signature Gelati—ensures that there's something to satisfy every person's sweet tooth. The commitment to friendly service and excellent products, as highlighted by multiple customer reviews, means that every visit is a pleasant one. It’s an ideal spot for a quick, post-dinner treat, a family outing, or a simple stop to cool down on a hot day. The consistent quality and welcoming atmosphere make it a reliable choice that locals can count on time and time again. For anyone in Pennsylvania seeking a delicious and satisfying frozen dessert experience, Rita's in Morgantown is a standout choice that truly embodies the spirit of a local favorite.
Rita's Italian Ice & Frozen Custard Menu
Concrete & Blendini®
- REESE’S Peanut Butter Mudslide Concrete $8.43
Vanilla Custard blended with REESE’S Peanut Butter Cups, REESE’S Peanut Butter Sauce & stuffed with Hot Fudge.
- Apple Butter & Pumpkin Concrete - Limited Time Only! $8.43
Vanilla Custard mixed with Apple Butter and Pumpkin Crème
- Strawberry Shortcake Concrete $8.43
Vanilla Custard blended with Vanilla Wafers & stuffed with Strawberry Topping.
- Birthday Cake Concrete $8.43
Vanilla Custard blended with Vanilla Wafers & Rainbow Sprinkles.
- Peanut Butter & Toffee Concrete - Limited Time Only! $8.43
Vanilla Custard mixed with Almond Toffee Crunch and REESE'S Peanut Butter Sauce
- Create Your Own Concrete $8.43
Our Old-Fashioned Frozen Custard and delicious toppings blended.
- Pumpkin Pie Concrete - Limited Time Only! $8.43
Vanilla Custard mixed with Pumpkin Crème and Vanilla Wafers
- Create Your Own Blendini® $7.65
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
- Cookies N' Cream Concrete $8.43
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge.
- Apple Butter Concrete - Limited Time Only! $8.43
Vanilla Custard mixed with Apple Butter, Vanilla Wafers and stuffed with Apple Pie filling
- Apple Pie Concrete $8.43
Vanilla Custard blended with Apple Pie filling, Vanilla Wafers & stuffed with Apple Pie filling.
- Mint Cookie Crunch Concrete - Limited Time Only! $8.43
Vanilla Custard mixed with Andes® Mints and OREO® Cookies
Drinks
- Ice Blender $5.57
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
- Twisted Cola Blender - Limited Time Only! $5.57
Cola Ice blended into a drink, topped with Cocolime Cream
- Frozen Lemonade $6.74
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
- Gelati Blender $5.57
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
- KOOL-AID Tropical Punch Ice Blender - Limited Time Only! $5.57
KOOL-AID Tropical Punch Ice blended into a drink
- Bottled Water $2.97
Refreshing spring water.
- Raspberries N' Cream Gelati Blender - Limited Time Only! $5.57
Raspberries n' Cream Cream Ice blended with Vanilla Custard
- Rocket Pop Ice Blender - Limited Time Only! $5.57
Rocket Pop Ice blended into a drink, topped with Firecracker Glitter
- KOOL-AID Sharkleberry Fin Ice Blender - Limited Time Only! $5.57
KOOL-AID Sharkleberry Fin Ice blended into a drink
- Frozen Coffee $8.17
Our Cold Brew Frozen Coffee is a sweet and indulgent pick-me-up, available in original Cold Brew, Caramel, and Mocha
- Witches' Brew-Berry Ice Blender Topped With BABY NERDS™ - Limited Time Only! $5.57
Witches' Brew-Berry Ice blended into a drink, topped with BABY NERDS
- SKITTLES® Ice Blender Topped With SKITTLES® POP'D - Limited Time Only! $6.97
SKITTLES® Ice blended into a drink, topped with SKITTLES® POP'D
Italian Ice
- Italian Ice $5.45
A sweet, smooth frozen treat made fresh daily on location and hand scooped to order.
Frozen Custard
- Hand-Scooped Frozen Custard $5.00
Hand-Scooped Frozen Custard
- Mint Fudge Sundae - Limited Time Only! $7.13
Twist Custard topped with Andes® Mints and Hot Fudge
- Create Your Own Sundae $7.13
Two toppings with whipped cream and a cherry.
- REESE’S Peanut Butter Mudslide Sundae $7.13
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups with whipped cream and a cherry.
- Frozen Custard $5.96
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients
- Create Your Own Hand-Scooped Custard Sundae $5.00
Two toppings with whipped cream and a cherry.
- Rainbow Sundae $7.13
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles with whipped cream and a cherry.
Gelati
- SKITTLES® Gelati Topped With SKITTLES® POP'D - Limited Time Only! $8.36
SKITTLES® Ice layered with Vanilla Custard, topped with SKITTLES® POP'D
- Raspberries N' Cream Gelati - Limited Time Only! $5.00
Raspberries n' Cream Cream Ice layered with Vanilla Custard
- Gelati $7.07
Best of both worlds in Rita’s signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
- Glittery Gummy Bear Gelati - Limited Time Only! $5.00
Gummy Bear Ice layered with Vanilla Custard, topped with Unicorn Glitter
- 5 Layer Gelati $8.56
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
- Witches' Brew-Berry Gelati Topped With BABY NERDS™ - Limited Time Only! $5.00
Witches Brew-Berry Ice layered with Vanilla Custard, topped with BABY NERDS
- KOOL-AID Sharkleberry Fin 5-Layer Gelati - Limited Time Only! $10.00
KOOL-AID Sharkleberry Fin Ice layered with Vanilla Custard, topped with rainbow sprinkles
- Rocket Pop 5-Layer Gelati - Limited Time Only! $10.00
Rocket Pop Ice layered with Vanilla Custard, topped with Firecracker Glitter
- KOOL-AID Tropical Punch 5-Layer Gelati - Limited Time Only! $10.00
KOOL-AID Tropical Punch Ice layered with Vanilla Custard, topped with rainbow sprinkles
- Cola Float Gelati - Limited Time Only! $5.00
Cola Ice layered with Vanilla Custard
Complete the Treat
- Toppings On The Side (To Go) $3.34
Add toppings on the side to any treat.
- Classic Soft Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- Cheese Pretzel $10.00
A delicious cheesy and salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Classic Soft Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Pretzel Braid $10.00
A delicious salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Pretzel Braid $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Philly Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Philly Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
Freezer Fillers
- 4 Quart Bundle $10.00
Four Quarts of Italian Ice
- 3 Quart Bundle $29.00
Three Quarts of Italian Ice
- Frozen Custard Pint $10.27
Freshly packed frozen custard.
- Custard Cookie Sandwich 6-Pack $22.08
A 6-pack of delicious Frozen Custard Cookie Sandwiches
- Hand-Scooped Custard Pint $10.00
Freshly packed Hand-Scooped Custard.
Shakes
- Apple Butter Dream Milkshake - Limited Time Only! $7.65
Vanilla Milkshake blended with Apple Butter
- OREO® Cookies N' Cream Milkshake $7.65
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
- REESE’S Peanut Butter Mudslide Milkshake $7.65
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
- Specialty Milkshake $7.65
Rita’s take on a classic milkshake but richer and creamier –this beverage combines milk and our Old-Fashioned Frozen Custard; blended in a variety of unique flavors, then topped with whipped cream and a cherry.
- Chocolate Coconut Milkshake - Limited Time Only! $7.65
Chocolate Milkshake blended with Coconut
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Delivery
- Takeout
- Dine-in
Highlights
- Great dessert
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Seating
- Table service
Atmosphere
- Casual
- Trending
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
3080 Main St, Morgantown, PA 19543, USA
Rita's Italian Ice & Frozen Custard Reviews
flavorsdesertsmilesummersugarmilkshakeprices
★ 5★ 4★ 3★ 2★ 1Excellent treats on a hot day! Friendly service as well.
July 13 · Andy WallaceI think they have the best ice cream
June 14 · cany riveraIts a really great Rita's. Great location too.
April 01 · Hergest the RedGood tasting ice cream..service is good
May 27 · Cathie ThompsonI love Italian ice best thing to snack on
July 02 · Minecraft
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