Rita's Italian Ice & Frozen Custard Introduce
For anyone residing in or frequently visiting Ocean City, Maryland, Rita's Italian Ice & Frozen Custard is a name that immediately brings to mind refreshing, customizable, and utterly delicious frozen treats. This popular establishment has been a beloved fixture in the community for years, drawing loyal customers back season after season for its unique offerings and consistent quality. Our aim is to provide a clear, engaging, and informative article for Maryland locals, highlighting what makes Rita's Italian Ice & Frozen Custard a truly exceptional destination for sweet indulgences.
Rita's is more than just an ice cream shop; it's a vibrant hub of flavor and customization. What truly sets it apart is its signature combination of smooth, fruit-filled Italian Ice and rich, creamy Old-Fashioned Frozen Custard, particularly in their famous Gelati. This innovative approach to frozen desserts allows for endless combinations, ensuring that every visit can be a new and exciting culinary adventure. While popular places often experience long lines, a recurring theme in customer reviews highlights that the wait at Rita's is consistently "worth it," thanks to their quick service and high-quality products.
This overview will explore the convenient location of Rita's on Coastal Highway, the diverse range of services and treats available, and the special features that have cemented its status as a highly recommended spot among Maryland residents. From classic flavors to new and exciting combinations, Rita's Italian Ice & Frozen Custard promises a delightful experience that keeps patrons returning year after year.
Rita's Italian Ice & Frozen Custard is conveniently located at 4101 Coastal Hwy, Ocean City, MD 21842, USA. This prominent location on Coastal Highway, one of Ocean City's main thoroughfares, ensures excellent accessibility for both local residents and the countless visitors who frequent this popular resort town. Its placement along this major route means it's straightforward to reach, whether you're driving, biking, or utilizing local public transportation.
Being situated on Coastal Highway, rather than directly on the Boardwalk for this specific location (though other Rita's locations exist there), often means easier parking access and a less congested experience, particularly during peak summer months. It's a convenient stop for those coming off the beach, returning from an activity, or simply driving through town. The surrounding area in Ocean City offers a mix of residential areas, hotels, and other businesses, making Rita's a natural and easily integrated part of many locals' daily routines or vacation plans.
The consistent operating hours, from 11:00 AM to 11:00 PM EST seven days a week, further enhance its accessibility, allowing customers to satisfy their cravings from late morning until late evening. This strategic and accessible location significantly contributes to Rita's long-standing popularity and its status as a go-to frozen treat destination in Ocean City.
- Italian Ice: Rita's is renowned for its wide variety of Italian Ice, made fresh daily with real fruit. Customers can choose from over sixty-five flavors, including favorites like root beer and cotton candy, allowing for extensive customization.
- Old-Fashioned Frozen Custard: Complementing their Italian Ice, Rita's offers rich and creamy Old-Fashioned Frozen Custard, made with high-quality ingredients, providing a delightful alternative or addition to their ice.
- Gelati: A signature treat at Rita's, the Gelati combines alternating layers of their famous Italian Ice and Old-Fashioned Frozen Custard. Customers can fully customize these, choosing their favorite Italian Ice flavors and how they want the custard and ice stacked. There's also a "5-Layer Gelati" option for an extra layer of custard.
- Milkshakes: Rita's offers signature milkshakes, described as richer and creamier, made with their Old-Fashioned Frozen Custard and blended with various unique flavors.
- Sundaes: Customers can create their own sundaes with two toppings, whipped cream, and a cherry, or choose from pre-designed options like the Reese's Peanut Butter Mudslide Sundae or Brownie Sundae.
- Concretes & Blendinis: These treats blend Rita's Old-Fashioned Frozen Custard with delicious toppings (Concrete) or combine Italian Ice, Frozen Custard, and toppings (Blendini) for a thick, blended dessert.
- Frozen Coffee and Blenders: They offer Frozen Coffee beverages and various "Blender" drinks, where Italian Ice or Gelati are blended into a drinkable consistency.
- Take-Home Options: Customers can purchase pints of freshly packed frozen custard and quart bundles of Italian Ice, perfect for enjoying at home.
- Quick Service: Despite potential "extremely long" lines, the service is consistently "quick," with friendly workers, ensuring a positive experience even during busy times.
- Extensive Flavor Variety: Rita's offers an impressive "over sixty-five flavors" of Italian Ice, ensuring a vast selection for every taste preference. This extensive choice, combined with various frozen custard flavors, allows for endless customization.
- Iconic Gelati: The Gelati, which layers Italian Ice and frozen custard, is a significant highlight and a customer favorite. The ability to "fully customizable" how it's stacked and which flavors are used makes it a unique and personalized experience.
- High Quality Products: Customers consistently praise the quality of both the Italian Ice ("made fresh daily with real fruit") and the "rich and creamy" frozen custard, indicating a commitment to excellent ingredients and preparation.
- Efficient and Friendly Service: Despite often having "extremely long" lines, the service is consistently "quick" and the "workers are always nice." This efficiency and positive interaction significantly enhance the customer experience and make the wait worthwhile.
- Value for Money: While prices may be "high," customers consistently state that "its worth it" and that the "gelati, only a $1 up charge. Totally worth it." This indicates that the quality and experience justify the cost.
- Strong Customer Loyalty: Many customers mention "Been coming here for years!" and that they "never really had a problem with ritas ever," showcasing deep-seated loyalty and trust in the brand.
- Customization Options: The ability to "tell them how to stack your custard and ice" and "try new things each time" empowers customers to create their ideal treat, fostering a more engaging and satisfying visit.
For those planning to visit Rita's Italian Ice & Frozen Custard in Ocean City, Maryland, here is their contact information:
Address: 4101 Coastal Hwy, Ocean City, MD 21842, USA
Phone: (443) 664-6520
Mobile Phone: +1 443-664-6520
Rita's of North Ocean City MD also provides specific hours of operation, open daily from 11:00 AM to 11:00 PM EST. Having both a traditional phone number and a mobile phone number available ensures convenient communication for customers who may have questions about daily flavors, catering options, or general inquiries before their visit. This level of accessibility makes it easy for locals to connect with the shop and plan their next delightful frozen treat experience.
Rita's Italian Ice & Frozen Custard at 4101 Coastal Hwy is exceptionally suitable for locals in Ocean City, Maryland, and has firmly established itself as a beloved community staple. Its long-standing presence and consistent positive reviews highlight why residents choose it time and again for their frozen treat needs.
For Maryland locals, Rita's offers an unparalleled level of customization and variety. The ability to choose from "over sixty-five flavors" of Italian Ice and combine them with rich frozen custard in a personalized "Gelati" means that residents can always find something new to excite their taste buds, ensuring that boredom never sets in. This extensive menu caters to every preference, from classic fruit flavors to more adventurous combinations, allowing for a truly bespoke dessert experience.
Furthermore, despite the popularity that often leads to "extremely long" lines, the "quick" and friendly service ensures that the wait is always manageable and enjoyable. Locals appreciate efficiency, especially during busy summer days, and Rita's consistently delivers a smooth process from order to delicious treat. The sentiment that the experience is "worth it," even with higher prices, speaks volumes about the perceived value and quality that Rita's provides. It's a known quantity for a fantastic product and reliable service.
Many locals have "been coming here for years," indicating that Rita's is not just a commercial establishment but a cherished part of their annual traditions and memories. This deep loyalty, stemming from consistent quality and a beloved product, makes Rita's Italian Ice & Frozen Custard an indispensable part of the Ocean City experience for its residents. It’s a place where families create summer memories, and individuals can always count on a refreshing and satisfying treat.
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Takeout
- Dine-in
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Seating
- Table service
Atmosphere
- Casual
Crowd
- Family-friendly
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
4101 Coastal Hwy, Ocean City, MD 21842, USA
Rita's Italian Ice & Frozen Custard Reviews
flavorscotton candyselectionroot beerlemonlinecustard ice creamraspberrybeachevening
★ 5★ 4★ 3★ 2★ 1Been coming here for years! They always have my favorite flavors root beer and cotton candy. Service is quick even when there’s a line. I typically only get Italian ice but this time I added custard and got a gelati, only a $1 up charge. Totally worth it. You can tell them how to stack your custard and ice. Fully customizable so don’t be shy and try new things each time.
July 06 · Joy WatsonIve never really had a problem with ritas ever. I love their Italian ice and everything they serve really. The workers are always nice and even though the lines tend to be extremely long and the prices are high, its worth it.
July 12 · Ashlynn MartinWe visited four times during our four day visit to Ocean City. From northeast Ohio we do not have Rita's and this delicious Italian ice mixed with the creamy and fluffy soft serve was to die for. The flavor combinations are endless and delicious. The soft serve is light and fluffy almost like a marshmallow. We all loved it and want to visit again asap!
July 08 · Aaron RichardsonNot many good ice flavors to choose from on a Monday evening. But I got my chocolate custard with sprinkles
June 02 · Victoria BroadfootWe love Rita’s and visited this location at least 5 times as we were at the convention center next door for dance. Everything was made well each time and very yummy, good service too.
July 23 · Hannah Fancher
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