Rita's Italian Ice & Frozen Custard Introduce
For those in the Virginia region, particularly in Locust Grove and for anyone passing through, Rita's Italian Ice & Frozen Custard offers a beloved and distinctive sweet treat experience. This location on Constitution Highway is more than just an ice cream shop; it's a convenient and friendly haven for refreshing Italian Ice, creamy frozen custard, and their signature "Gelati" creations. As a nationally recognized brand known for its "Ice Custard Happiness" philosophy, this local branch upholds the tradition of fresh, high-quality frozen desserts that perfectly hit the spot on a warm Virginia day.
What makes Rita's a popular choice is its unique combination of light, fruity Italian Ice, made fresh daily, and rich, old-fashioned frozen custard. This duality allows for a wide range of delightful combinations, catering to various preferences. Customers appreciate the "flavor of the day" concept, which keeps the menu exciting and encourages repeat visits to discover new favorites among their extensive rotating selection of over 95 flavors. The ability to find a Rita's isn't as universal as some chains, making this Locust Grove location a special stop for those familiar with and fond of their unique offerings.
Beyond the delicious products, Rita's in Locust Grove stands out for its commitment to customer convenience and a welcoming atmosphere. With a drive-thru, ample outside seating, and a friendly, quick staff, it's designed for an enjoyable and efficient visit. Whether you're looking for a quick pick-me-up or a leisurely indulgence, this local establishment provides a clean, well-lit, and inviting environment, making it a perfect spot for families, friends, or a solo treat in Virginia.
---Rita's Italian Ice & Frozen Custard is ideally located at 32385 Constitution Hwy, Locust Grove, VA 22508, USA. This prominent address on Constitution Highway places it directly on a major thoroughfare, making it incredibly accessible for both local residents of Locust Grove and those simply driving through the area. Constitution Highway (US-33) is a vital road in Virginia, connecting various communities and ensuring that finding Rita's is a straightforward process.
The convenience of this location is a major draw. Its roadside presence means easy entry and exit, whether you're making a dedicated trip for a sweet treat or just spontaneously pulling off the highway. The availability of a drive-thru further enhances its accessibility, allowing customers to grab their favorite frozen delights without even leaving their vehicle, which is a significant advantage for those on the go or with little ones in tow. Additionally, the presence of outside seating offers a pleasant option for enjoying your treat in the fresh air, especially on a nice day.
Being situated in Locust Grove along such a key route reinforces Rita's position as a highly convenient dessert destination for anyone in the Virginia region. This ease of access ensures that a refreshing Italian Ice or creamy frozen custard is never too far away, making it a reliable and cherished local stop.
---Rita's Italian Ice & Frozen Custard offers a comprehensive menu of frozen treats and beverages designed to satisfy various cravings:
- Italian Ice: Their signature product, a sweet, smooth, and refreshing frozen treat made fresh daily on location and hand-scooped. Available in a vast rotating selection of over 95 flavors, with specific daily flavors accessible by calling the store or checking their website. Popular flavors include Mango and Cherry.
- Frozen Custard: Rich, creamy, and award-winning old-fashioned frozen custard, made with high-quality ingredients. Available in classic flavors like Vanilla and Chocolate, along with others such as Coffee, Pumpkin, Cheesecake, and Salted Caramel.
- Gelati: Rita's signature treat, featuring alternating layers of their famous Italian Ice and Old-Fashioned Frozen Custard. They also offer "5 Layer Gelati" for an extra indulgent experience.
- Concretes & Blendinis: Blended treats made with frozen custard and various mix-ins like OREO® Cookies, REESE'S Peanut Butter Cups, and fruit fillings, creating dense, customizable desserts.
- Milkshakes: Rich and creamy milkshakes made with their frozen custard, available in classic and specialty flavors like OREO® Cookies n' Cream, REESE'S Peanut Butter Mudslide, and seasonal options.
- Frozen Coffee: Indulgent pick-me-ups blended with vanilla custard and cold brew coffee, also available in caramel and mocha.
- Frozen Lemonade: Refreshing portable drinks available in classic Lemon, Strawberry, and Mango flavors.
- Freezer Fillers: Options to take home larger quantities, such as Italian Ice quarts (3 or 4 quart bundles) and Frozen Custard Pints, or 6-packs of Custard Cookie Sandwiches.
- Sundaes: Customizable sundaes with choice of custard and toppings, whipped cream, and a cherry.
- Drive-Thru Service: For convenient ordering and pickup without leaving your car.
- Indoor and Outdoor Seating: Provides options for enjoying your treat on-site, including tables with umbrellas outside.
Rita's Italian Ice & Frozen Custard in Locust Grove, VA, highlights several key features that contribute to its popularity and reputation:
- Signature Italian Ice and Frozen Custard: Known for its core products—freshly made, smooth Italian Ice and rich, award-winning frozen custard—offering distinct textures and flavors.
- Vast Rotating Flavor Selection: With over 95 flavors in rotation, customers are always excited to discover the "flavor of the day," ensuring a new experience with each visit and encouraging repeat patronage.
- Iconic Gelati Creations: The layered combination of Italian Ice and frozen custard (Gelati) is a highly popular and unique offering, providing the "best of both worlds" in one treat.
- Convenient Drive-Thru: The presence of a drive-thru offers exceptional convenience, especially for those on the go, making it a quick and easy stop.
- Friendly and Efficient Staff: Customers consistently praise the "super friendly and quick" employees, noting specific individuals like Grace and Kiera, which enhances the overall positive customer service experience.
- Clean and Welcoming Atmosphere: The store is described as "very clean" with "excellent lighting," contributing to a pleasant and inviting environment for all visitors.
- Outdoor Seating: The availability of outside seating with umbrellas provides a comfortable space to enjoy treats, particularly appealing during pleasant weather.
- Variety of Treat Forms: From classic cones and cups to innovative concretes, blendinis, shakes, and even frozen coffee and lemonades, Rita's offers a wide range of ways to enjoy their products.
- Perfect for All Ages: The diverse menu and welcoming atmosphere make it suitable for families, individuals, and groups seeking a sweet treat.
For inquiries, to check the current "flavor of the day," or to plan your visit to this delightful dessert spot, you can contact Rita's Italian Ice & Frozen Custard using the following information:
Address: 32385 Constitution Hwy, Locust Grove, VA 22508, USA
Phone: (540) 732-0004
---Rita's Italian Ice & Frozen Custard in Locust Grove is an exceptionally suitable destination for locals throughout the Virginia region. It stands as a vibrant beacon of "Ice Custard Happiness," offering a unique and consistently delightful array of frozen treats that perfectly cater to diverse tastes and preferences. For Virginians seeking to cool off on a hot day or simply indulge in a sweet moment, Rita's provides a refreshing escape that's both convenient and satisfying.
The constant rotation of over 95 flavors of their famous Italian Ice, alongside the rich, award-winning frozen custard, means there's always something new and exciting to discover with every visit. This variety, combined with their signature Gelati creations and other innovative blends, ensures that locals can always find a treat that perfectly matches their mood. The presence of a drive-thru and comfortable outdoor seating further enhances its appeal, making it an ideal choice for a quick stop or a relaxed family outing, regardless of how busy life gets.
Moreover, the consistently praised "super friendly and quick" staff, as highlighted by local patrons, guarantees a positive customer experience, making every visit enjoyable. This commitment to excellent service, combined with a clean and inviting atmosphere, solidifies Rita's Italian Ice & Frozen Custard's place as a cherished community asset. For locals in Virginia looking for a reliable, delicious, and conveniently located spot for high-quality frozen desserts, this Locust Grove gem is truly a must-visit, embodying the spirit of local hospitality and sweet indulgence.
Rita's Italian Ice & Frozen Custard Details
From the business
- Identifies as women-owned
- Small business
Service options
- Curbside pickup
- Delivery
- Drive-through
- In-store shopping
- Onsite services
- Takeout
- Dine-in
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Assistive hearing loop
Dining options
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trendy
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Pets
- Dogs allowed outside
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
32385 Constitution Hwy, Locust Grove, VA 22508, USA
Rita's Italian Ice & Frozen Custard Reviews
hotdogspretzelpricemilkshakechilidrive throughflavorcoffeesatmospherelocust
★ 5★ 4★ 3★ 2★ 1Great location for locals and those passing thru don't forget to stop by, you can't find a Rita's everywhere!. Outside seating. Drive thru! Staff super friendly and quick. Not a ton of seating inside but a small amount. Flavor of the day, frozen coffees, custard. Great treat.
June 23 · Jessica M.....Great place for a sweet treat! The place is very clean, excellent lighting. The employees are friendly, both Grace and Kiera were very friendly and helpful. Great food, great customer service, great atmosphere!!!!
November 13 · KC PerkinsTerrible experience. We spent $47.00 and the lady told me I couldn’t use the bathroom because they had it closed for the night. We came there on Saturday, May 31st at 7:30pm (they close at 9pm). We spent close to 50 dollars and I’m not allowed to use the bathroom because you shut it down for the night? Sounds like you don’t feel like cleaning it again so your customers have to pay for your laziness. Also, three people in our group had to change their order because they weee out of most of their signature ingredients. I will never go here again. The staff is clueless. I will look up another ice cream shop to go to when ever I am in town. NEVER AGAIN…p.s. I came here one year ago and same experience…
June 01 · caroline nowellI typically have pretty good service, however..it's quite frustrating to check the availability of flavors online, drive all the way there to be told the flavor that is on the menu board, as well as on the website is not available. I then chose a different flavor from the menu, again not available.. I chose a 3rd.. and also it wasn't available. Please update the menu at the location as well as online. It's very inconvenient to drive a distance to end up getting nothing.
May 21 · Jennifer DeCerboFree ice for the first day of spring. Let's go! The skittles is delicious,FYI.
March 20 · Ben
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