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Rita's Italian Ice & Frozen Custard ico

Rita's Italian Ice & Frozen Custard

Ice cream shop, Dessert restaurant ★4.0·$

1410 Eastern Blvd Suite A, Essex, MD 21221, USA

4.0
Excellent customer service! Tawny was very kind and even helped me set up the rewards app on my phone. The ice cream was great too! I highly recommend it!1SG (RET) Brian W. Paape - Brian Paape
Rita's Italian Ice & Frozen Custard Overview Intro Detail Photos Location Reviews

Rita's Italian Ice & Frozen Custard Introduce

For residents of Essex, Maryland, and the surrounding communities, Rita's Italian Ice & Frozen Custard is a place that holds a special spot in their hearts. This local establishment has become a go-to destination for anyone in need of a delicious, refreshing treat, a moment of happiness, and a friendly face. More than just a dessert shop, Rita's has built a reputation for its commitment to customer service and its wide array of frozen delights, from the famously fresh Italian ice to the rich and creamy frozen custard. This article is your comprehensive guide to everything you need to know about this particular Rita's location, from its convenient address to the special features that have made it a cherished part of the local community.

The core of this Rita's appeal lies in its dedication to a positive customer experience. While all Rita's locations are known for their signature treats, this Essex shop consistently receives praise for its staff. As noted in a customer review, employees are described as "very kind" and willing to go "above and beyond" to help, even assisting with technical tasks like setting up the rewards app. Another review highlights the staff's attention to detail, like making sure a milkshake had whipped cream and a cherry, which shows a genuine care for the customer's satisfaction. This commitment to exceptional service, combined with the deliciousness of their products, is what truly sets this business apart from the rest.

In the following sections, we will delve into the specifics that make this Rita's a must-visit destination in Essex. We will explore its easy-to-find location, the full range of its dessert offerings—including their signature gelati and concretes—and the unique highlights that customers consistently rave about. By the end, you'll have a clear understanding of why this local establishment is a vital part of the community fabric and why so many locals highly recommend it.


This Rita's Italian Ice & Frozen Custard is conveniently located at 1410 Eastern Blvd Suite A, Essex, MD 21221, USA. Its prime location on a major road makes it highly accessible for local residents and a great spot for those passing through the area. Situated on Eastern Boulevard, the shop is easy to find, and its visible presence ensures that it’s a natural choice for a post-dinner treat or a weekend outing. The location is well-integrated into the local community, making it a quick and simple trip from many nearby neighborhoods and attractions.

Accessibility is a key factor in the shop's popularity. Whether you're driving from a nearby town or a resident making a short trip, getting to this Rita's is typically a breeze. The location’s ease of access is a significant benefit, especially for families, as it allows for a stress-free outing. Its central positioning within the community makes it a go-to spot for celebrations, special occasions, or just a simple, everyday treat. The store's hours, which are typically from noon until 10 PM, also provide a wide window for locals to stop by for a treat whenever the craving strikes.

Furthermore, the availability of third-party delivery services means that the delicious treats from Rita's can be enjoyed even without leaving the comfort of home. This added convenience is a modern feature that appeals to a wide range of customers, solidifying the shop's status as a top choice for dessert. The combination of a great location, convenient hours, and delivery options makes this particular Rita's a practical and enjoyable destination for everyone in the area.


Rita's Italian Ice & Frozen Custard offers an extensive menu of frozen desserts and treats, designed to please every member of the family. The menu is known for its quality and the creative combinations that are possible. Here is a list of the primary services and products you can expect to find:

  • Italian Ice: The cornerstone of the Rita's experience is their Italian ice, a sweet, smooth frozen treat made fresh daily on location. They offer a rotating selection of over 95 flavors, ensuring that there is always something new to try. Popular flavors include classic fruit options and unique creations like Swedish Fish.

  • Frozen Custard: This award-winning frozen custard is rich, creamy, and made with high-quality ingredients. It's the perfect complement to Italian ice and is available as a standalone treat or as part of a specialty dessert.

  • Gelati: Rita's signature treat is the Gelati, which combines layers of their famous Italian ice with creamy frozen custard. This popular item is often the most liked on delivery menus and comes in various sizes, including a five-layer option.

  • Milkshakes: The shop offers a variety of rich and creamy milkshakes made with their frozen custard. They can be customized with toppings like whipped cream and a cherry, as a customer review highlighted.

  • Concretes and Blendinis: For a thick, blended dessert, the menu features Concretes, which are frozen custards blended with toppings, and Blendinis, which are a mix of frozen custard, Italian ice, and a topping. Flavors can include options like Reese's Peanut Butter Mudslide or Cookies n' Cream.

  • Take-Home Items: Customers can also purchase freezer fillers like quarts of Italian ice, frozen custard pints, and custard cookie sandwiches, perfect for enjoying at home or for sharing at a gathering.


What truly sets this local Rita's apart are the specific features and highlights that contribute to its outstanding reputation.

  • Exceptional Customer Service: The staff, from the team members to the managers, is consistently praised for being kind, helpful, and friendly. This commitment to customer service, as highlighted by a customer who was helped with their rewards app, is a significant draw.

  • Wide Variety of Treats: With a menu that includes Italian ice, frozen custard, gelatis, milkshakes, concretes, and more, the shop offers a truly extensive selection. This ensures that every member of the family can find a treat they love.

  • Commitment to Freshness: The Italian ice is made fresh daily on location, which is a hallmark of the Rita's brand. This dedication to quality ensures a consistently delicious and satisfying product.

  • Rewards App: The availability of a rewards app allows customers to earn points toward free treats, creating a loyal customer base and offering an added value for frequent visitors. The staff's willingness to help customers with the app shows their dedication to a full-service experience.


To plan your visit or get in touch, here is the essential contact information for Rita's Italian Ice & Frozen Custard in Essex, MD.

Address: 1410 Eastern Blvd Suite A, Essex, MD 21221, USA
Phone: (410) 777-9585


This Rita's Italian Ice & Frozen Custard is a perfect destination for Essex locals because it offers an unbeatable combination of quality products, friendly service, and a community-oriented atmosphere. Its commitment to making fresh Italian ice daily, paired with a wide variety of creamy frozen custard, provides a high-quality dessert experience. The shop's location on Eastern Boulevard makes it a convenient and easy-to-access spot for a quick treat or a family outing. Most importantly, the dedication of the staff to providing "excellent customer service" and going above and beyond to ensure customer satisfaction is what truly makes it a cherished local institution.

The positive reviews from customers, who highlight the kindness of the staff and the great taste of the products, speak volumes about the business's success. It's a place where people feel valued, and that feeling is what fosters loyalty and makes a business a true part of the community fabric. Whether it's for a special occasion or a simple craving, this Rita's is a go-to spot that consistently delivers "Ice Custard Happiness."

In conclusion, for anyone living in or visiting Essex, a stop at Rita's Italian Ice & Frozen Custard is a must. It embodies the best of local business: a high-quality product, exceptional service, and a strong connection to the community. It's a place that brings people together and provides a sweet end to any day. The shop's continued success is a testament to its value to the local community, and it will undoubtedly remain a beloved destination for years to come.

Rita's Italian Ice & Frozen Custard Details

  • From the business

  • Small business
  • Service options

  • Delivery
  • In-store pickup
  • Takeout
  • Dine-in
  • Popular for

  • Solo dining
  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Assistive hearing loop
  • Dining options

  • Table service
  • Amenities

  • Wi-Fi
  • Wi-Fi
  • Atmosphere

  • Casual
  • Trendy
  • Crowd

  • Family-friendly
  • Groups
  • Planning

  • Quick visit
  • Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards
  • Children

  • Good for kids
  • Parking

  • Free parking lot
  • Free street parking

Rita's Italian Ice & Frozen Custard Photos

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Rita's Italian Ice & Frozen Custard Location

Rita's Italian Ice & Frozen Custard

1410 Eastern Blvd Suite A, Essex, MD 21221, USA

Rita's Italian Ice & Frozen Custard Reviews

An average rating of ★4.6 from 191 user reviews.

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