Rita's Italian Ice & Frozen Custard

For Virginians seeking a vibrant and refreshing escape into the world of frozen desserts, Rita's Italian Ice & Frozen Custard in Fairfax stands as a cherished local institution. Known for its signature Italian Ice and creamy Old-Fashioned Frozen Custard, Rita's offers a unique and diverse menu that caters to a wide array of tastes. It's more than just a sweet stop; it’s a place where the joy of a cool treat meets a commitment to quality and a welcoming atmosphere, making it a beloved destination for families, friends, and individuals across the Fairfax area and beyond.

Rita's Italian Ice & Frozen Custard prides itself on bringing a taste of the unique to its customers. The core philosophy is built around two distinct, yet perfectly complementary, frozen delights: their smooth, flavorful Italian Ice and their rich, creamy Old-Fashioned Frozen Custard. This combination opens up a world of possibilities, allowing for their iconic "Gelati" – a layered masterpiece that blends the best of both worlds. The brand emphasizes making treats "fresh daily on location and hand scooped to order," ensuring a high level of freshness and quality. Beyond just the products, Rita's aims to create a "sweet, sweet happiness" experience, striving for consistency in their offerings and fostering a welcoming environment for all who visit. While customer service can sometimes vary, as with any bustling establishment, the overall goal remains to deliver incredible service and icy treats that make customers feel "so welcomed" and leave them craving their next visit. This dedication to variety, freshness, and a generally positive experience is what makes Rita's a popular choice among Virginians looking for a reliable and delightful dessert spot.

Rita's Italian Ice & Frozen Custard is conveniently located at 10726 Fairfax Blvd, Fairfax, VA 22030, USA. This address places it directly on a major thoroughfare in Fairfax, a prominent city in Northern Virginia. Fairfax Boulevard (Route 50) is a bustling road, ensuring high visibility and easy access for both local residents and those traveling through the wider Fairfax County area.

The location on Fairfax Boulevard is highly accessible by car, with ample parking generally available in the vicinity, which is a significant convenience for a dessert shop. Its presence on a main road means it's straightforward to navigate to using GPS or mapping applications. For those relying on public transport, bus routes typically run along major roads like Fairfax Boulevard, potentially offering nearby stops. Furthermore, the shop boasts "pet-friendly outdoor benches," making it a welcoming spot for dog owners to enjoy their treats with their furry companions, adding to its local appeal and accessibility for a diverse customer base. While table service isn't offered, the outdoor seating provides a pleasant space to enjoy your order. This prime, easily accessible location makes Rita's Italian Ice & Frozen Custard a convenient and attractive stop for anyone in the Fairfax region of Virginia looking for a refreshing treat.

Rita's Italian Ice & Frozen Custard offers a wide and exciting array of frozen treats and services designed to cater to diverse preferences and occasions.

• Italian Ice: Their signature offering, made fresh daily with a smooth texture and available in dozens of rotating flavors, from classic fruit flavors like Lemon, Mango, and Cherry to unique options like Swedish Fish, Cotton Candy, and Sour Patch Kids Red.
• Frozen Custard: Rich and creamy Old-Fashioned Frozen Custard, served as soft-serve, available in classic vanilla, chocolate, and often a flavor of the day.
• Gelati: Rita's most popular signature treat, featuring alternating layers of Italian Ice and Frozen Custard, creating a delightful blend of textures and flavors. They also offer a "5 Layer Gelati" for an extra indulgent experience.
• Blendinis & Concretes: Customizable treats where Italian Ice and/or Frozen Custard are blended with various mix-ins like cookies, candies, and fruit toppings, such as Cookies n' Cream Concrete or Peanut Butter Mudslide Concrete.
• Milkshakes: Classic milkshakes made with their rich Frozen Custard, available in a variety of flavors.
• Misto Shakes: A blended drink that combines Italian Ice and Frozen Custard, offering a drinkable version of the popular Gelati.
• Frozen Drinks: Options like Frozen Lemonade (classic, strawberry, mango) and Specialty Frozen Coffee (original, caramel, mocha).
• Toppings and Add-ins: A wide selection of toppings to customize sundaes, concretes, and other treats, including gummy bears, rainbow sprinkles, hot fudge, hot caramel, and various candy pieces.
• Pre-Packed Items: Pints and quarts of Italian Ice and Frozen Custard are available for purchase, perfect for taking home. They also offer Custard Cookie Sandwiches.
• Catering Services: Rita's offers catering for events, parties, and corporate gatherings, with options to bring their frozen fun directly to special events, including a fully equipped trailer.
• Birthday Club & Rewards App: Customers can join a Birthday Club for free treats and use the Rita's App for offers, rewards, and to check daily flavors and hours.
• Free WiFi: Available on-site for customers.

Rita's Italian Ice & Frozen Custard in Fairfax boasts several features and highlights that contribute to its widespread popularity and make it a standout choice for frozen treats in Virginia.

• Signature Italian Ice and Frozen Custard: The unique combination of these two core products allows for a diverse menu and their highly popular Gelati, providing a distinct experience not found at typical ice cream shops.
• Extensive Flavor Variety: With dozens of Italian Ice flavors, often rotating daily, and various custard options, customers are constantly presented with new and exciting choices, encouraging repeat visits. This ensures "there's enough for a large ice" of many different flavors.
• Customization Options: The ability to create personalized Gelatis, Blendinis, Concretes, and Sundaes with a wide array of toppings allows customers to tailor their treats precisely to their liking.
• Pet-Friendly Outdoor Seating: The availability of outdoor benches that welcome dogs is a significant plus for pet owners in Fairfax, making it a convenient and enjoyable stop for the whole family, including furry members.
• Customer Loyalty Programs: The Rita's App for rewards and the Birthday Club for free treats enhance customer value and encourage long-term engagement.
• Catering Services: The option to book Rita's for special events, including a mobile trailer, highlights their versatility and commitment to serving the community beyond the physical shop.
• Generally Positive Service (Highlighted by Kyran's example): While one review notes a poor individual experience, the general sentiment, as seen with Kyran's "amazing job making my girlfriend and I feel so welcomed" and providing "incredible service," indicates that high-quality, friendly service is a significant strength and characteristic of the staff. This counterbalances isolated incidents.
• Consistent Product Quality (Usually): Despite service hiccups, the underlying products ("icy treats") are consistently praised, and the brand generally "love Rita's" for its delectable offerings.

For Virginians planning a visit to Rita's Italian Ice & Frozen Custard in Fairfax or needing to get in touch, here is the essential contact information:

Address: 10726 Fairfax Blvd, Fairfax, VA 22030, USA

Phone: (703) 272-7373

Mobile Phone: +1 703-272-7373

Current operating hours for Rita's Italian Ice & Frozen Custard at this location are generally consistent:

• Monday - Sunday: 12:00 PM - 10:00 PM EST (Daily)

These hours ensure ample opportunity for locals to visit, whether for a midday treat, an after-school snack, or an evening dessert. It is always recommended to check their official website or the Rita's App for the most up-to-date information, especially during holidays or unexpected circumstances. The provided phone numbers offer convenient ways to call ahead for inquiries about specific flavors or services, ensuring a smooth and enjoyable visit to this popular Fairfax destination.

Rita's Italian Ice & Frozen Custard is a highly suitable choice for Virginia locals, especially those in the Fairfax area, for numerous compelling reasons. Firstly, its signature blend of Italian Ice and Old-Fashioned Frozen Custard offers a unique and refreshing alternative to traditional ice cream, providing a diverse menu that caters to a wide range of preferences and cravings. This variety, including their popular Gelatis, ensures that there’s always something exciting to try, keeping locals coming back for more.

Secondly, the prime location on Fairfax Boulevard ensures excellent accessibility, making it an easy and convenient stop for families on the go, individuals seeking a quick treat, or those enjoying a day out in Fairfax. The added bonus of pet-friendly outdoor seating makes it an inclusive spot where even furry family members can join in the fun, a valuable amenity for local pet owners.

While individual experiences with staff can vary, the overall commitment to "incredible service" and the consistently high quality of their "icy treats" underscore why Rita's is a cherished local spot. The presence of loyalty programs and catering services further deepens its integration into the community, offering value and convenience beyond a simple dessert purchase. For Virginians looking for a reliable, diverse, and refreshing frozen treat destination, Rita's Italian Ice & Frozen Custard in Fairfax provides a consistently enjoyable experience that truly resonates with local tastes and needs.

Rita's Italian Ice & Frozen Custard

10726 Fairfax Blvd, Fairfax, VA 22030, USA