Rita's Italian Ice & Frozen Custard Introduce
For many residents of Brick Township and surrounding areas in New Jersey, the warm weather brings with it a familiar craving: the distinct, refreshing taste of a Rita's Italian Ice. Situated on Mantoloking Road, Rita's Italian Ice & Frozen Custard isn't just a dessert shop; it's a local institution that has become a staple of the community. Known for its extensive menu of vibrant Italian ices, rich frozen custards, and unique creations like their signature gelati, this location has carved out a special place in the hearts of locals. It’s a place where families gather after a long day, where teams celebrate a big win, and where a simple craving for something sweet is always satisfied. This article will provide a detailed look into what makes the Brick Township Rita's a true neighborhood gem, from its delicious offerings to its deep-rooted community involvement.
The appeal of Rita's in Brick goes far beyond its delicious treats. Customers consistently highlight the welcoming and friendly atmosphere created by the staff. This commitment to excellent service ensures that every visit is a pleasant one, adding to the overall positive experience. The shop’s ability to create a warm and inviting environment is a key reason for its enduring popularity. It’s a place where you feel like you’re part of a community, not just a customer. This sense of belonging is a significant factor in why so many people make it a regular stop, whether it's for a quick treat or a special outing.
What truly sets this specific Rita's location apart is its active role in the community. It's not uncommon to hear about them participating in and hosting events that benefit local schools and organizations. As one customer, a teacher, mentioned, their involvement in events like "Teacher Scoop night" not only helps raise funds but also creates a fun and collaborative environment. This dedication to giving back solidifies their status as a beloved local business that cares deeply about the neighborhood it serves. By supporting local schools and other community initiatives, Rita’s in Brick proves that a business can be both a source of delicious treats and a force for good in its area.
From the variety of flavors that keep customers coming back for new experiences to the classic combinations that never go out of style, there's always something to discover at Rita's. The refreshing taste of their frozen lemonade or the creamy texture of a classic custard cone are just a few examples of the culinary delights that await. We will delve into the specifics of their location, the services they offer, and what makes them a unique and essential part of the Brick Township landscape. Whether you are a long-time fan or a newcomer to the area, this guide will help you understand why Rita's Italian Ice & Frozen Custard is so much more than just an ice cream shop for the people of New Jersey.
---Rita's Italian Ice & Frozen Custard is conveniently located at 628 Mantoloking Rd, Brick Township, NJ 08723, USA. This prime location makes it easily accessible for residents of Brick Township and surrounding areas. Mantoloking Road is a well-trafficked thoroughfare, so the shop is simple to find whether you're coming from the residential parts of Brick, or from other nearby communities. Its proximity to other local businesses and neighborhoods makes it an ideal spot for a quick and satisfying treat after school, after a sports practice, or a post-dinner outing. The storefront is welcoming and easy to spot, with ample parking available for customers, which is a major convenience, especially during peak hours in the summer.
The accessibility of this location is a key factor in its popularity. It’s situated in a central area that is a short drive for many families, eliminating the need for a long trip just for a dessert. Whether you’re heading home from the beach or running errands in town, stopping at Rita’s is a straightforward and enjoyable experience. The ease of access, combined with its reputation for quality products and community-focused values, makes it a go-to spot for many in the region. The address is well-known and can be easily found using GPS or local directions, ensuring that no one misses out on a chance to enjoy their favorite frozen treat.
---Rita's Italian Ice & Frozen Custard in Brick offers a wide array of delicious frozen treats designed to satisfy any sweet tooth. While the name highlights two main items, the menu is surprisingly versatile. Here are some of the key services and products offered:
Italian Ice: This is the heart of the Rita's menu. Available in a rotating list of flavors, it is a refreshing, smooth, and delicious non-dairy treat. Flavors can range from classic lemon and cherry to more unique seasonal options. Customers can enjoy it by itself or as part of other creations. The frozen lemonade is a particular favorite, noted for its fresh and invigorating taste.
Frozen Custard: The creamy, dense, and rich frozen custard is another major draw. It serves as the perfect complement to the Italian ice, offering a different texture and flavor profile. It can be enjoyed on its own in a cone or cup.
Gelati: A signature item that combines the best of both worlds. A Rita's Gelati features a layer of Italian ice and a layer of frozen custard, creating a perfect blend of creamy and refreshing textures in one cup.
Mistos and Blended Drinks: For those who want a drinkable treat, Rita's offers Mistos, which are drinks blended with your choice of Italian ice and frozen custard, and other blended options. These are perfect for on-the-go refreshment.
What makes Rita's in Brick a standout local business goes beyond its menu. It's the unique combination of quality products, dedicated staff, and community spirit that defines its highlights.
Community Involvement: As mentioned by local customers, this location is highly active in the community, especially with local schools. They host fundraisers and events that give back, demonstrating a genuine commitment to the neighborhood. This local engagement fosters a strong bond with residents and makes customers feel good about supporting them.
Friendly and Attentive Staff: The employees at this location are frequently praised for their friendly and welcoming attitude. This excellent customer service enhances the overall experience, making every visit a positive one. Their willingness to engage with the community and customers sets a high standard.
High-Quality and Fresh Products: Customers consistently report that the treats taste fresh and are of great quality. This commitment to freshness is evident in popular items like the frozen lemonade and the rotating Italian ice flavors, which ensures there's always something new and delicious to try.
Variety of Textures and Flavors: The combination of classic Italian ice, creamy frozen custard, and the unique hybrid Gelati means there's a treat for every preference. This variety keeps the menu exciting and ensures that everyone in a family or group can find something they love.
To get in touch with Rita's Italian Ice & Frozen Custard in Brick, here is the contact information:
Address: 628 Mantoloking Rd, Brick Township, NJ 08723, USA
Phone: (732) 262-1700
For specific inquiries regarding hours, daily flavors, or community events, it is best to contact the store directly.
---Rita's Italian Ice & Frozen Custard is an ideal spot for locals in Brick and the surrounding areas. Its convenient location on Mantoloking Road makes it an easy destination for a quick treat or a family outing. The menu, with its delightful mix of refreshing Italian ice and creamy frozen custard, offers something for everyone, ensuring that it remains a favorite for all ages. However, what truly makes this location special is its strong community spirit. By actively participating in local school fundraisers and other charitable events, the team at Rita’s in Brick has established itself as more than just a business—it's a valued partner in the community. The combination of delicious, fresh-tasting products and a genuine commitment to giving back makes this Rita's a true neighborhood gem and a perfect example of a local business that serves both its customers and its community with equal passion.
Rita's Italian Ice & Frozen Custard Food & drink
Complete the Treat
- 3 Pretzel Bundle - Philly Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- 3 Pretzel Bundle - Classic Soft Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Philly Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- Pretzel Braid $10.00
A delicious salty snack that goes great with Italian Ice.
- Classic Soft Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Pretzel Braid $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Cheese Pretzel $10.00
A delicious cheesy and salty snack that goes great with Italian Ice.
- Toppings On The Side (To Go) $3.63
Add toppings on the side to any treat.
Italian Ice
- Italian Ice $5.97
A sweet, smooth frozen treat made fresh daily on location and hand scooped to order.
Concrete & Blendini®
- Strawberry Shortcake Concrete $10.13
Vanilla Custard blended with Vanilla Wafers & stuffed with Strawberry Topping.
- Create Your Own Blendini® $8.83
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
- Apple Butter Concrete - Limited Time Only! $10.13
Vanilla Custard mixed with Apple Butter, Vanilla Wafers and stuffed with Apple Pie filling
- Apple Pie Concrete $10.13
Vanilla Custard blended with Apple Pie filling, Vanilla Wafers & stuffed with Apple Pie filling.
- Birthday Cake Concrete $10.13
Vanilla Custard blended with Vanilla Wafers & Rainbow Sprinkles.
- Peanut Butter & Toffee Concrete - Limited Time Only! $10.13
Vanilla Custard mixed with Almond Toffee Crunch and REESE'S Peanut Butter Sauce
- Apple Butter & Pumpkin Concrete - Limited Time Only! $10.13
Vanilla Custard mixed with Apple Butter and Pumpkin Crème
- REESE’S Peanut Butter Mudslide Concrete $10.13
Vanilla Custard blended with REESE’S Peanut Butter Cups, REESE’S Peanut Butter Sauce & stuffed with Hot Fudge.
- Cookies N' Cream Concrete $10.13
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge.
- Create Your Own Concrete $10.13
Our Old-Fashioned Frozen Custard and delicious toppings blended.
- Mint Cookie Crunch Concrete - Limited Time Only! $10.13
Vanilla Custard mixed with Andes® Mints and OREO® Cookies
- Pumpkin Pie Concrete - Limited Time Only! $10.13
Vanilla Custard mixed with Pumpkin Crème and Vanilla Wafers
Drinks
- KOOL-AID Sharkleberry Fin Ice Blender - Limited Time Only! $6.10
KOOL-AID Sharkleberry Fin Ice blended into a drink
- Twisted Cola Blender - Limited Time Only! $8.04
Cola Ice blended into a drink, topped with Cocolime Cream
- Witches' Brew-Berry Ice Blender Topped With BABY NERDS™ - Limited Time Only! $8.04
Witches' Brew-Berry Ice blended into a drink, topped with BABY NERDS
- Ice Blender $6.10
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
- Frozen Coffee $8.57
Our Cold Brew Frozen Coffee is a sweet and indulgent pick-me-up, available in original Cold Brew, Caramel, and Mocha
- Bottled Water $2.59
Refreshing spring water.
- Frozen Lemonade $8.31
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
- KOOL-AID Tropical Punch Ice Blender - Limited Time Only! $6.10
KOOL-AID Tropical Punch Ice blended into a drink
- SKITTLES® Ice Blender Topped With SKITTLES® POP'D - Limited Time Only! $8.04
SKITTLES® Ice blended into a drink, topped with SKITTLES® POP'D
- Rocket Pop Ice Blender - Limited Time Only! $8.04
Rocket Pop Ice blended into a drink, topped with Firecracker Glitter
- Gelati Blender $7.66
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
- Raspberries N' Cream Gelati Blender - Limited Time Only! $7.66
Raspberries n' Cream Cream Ice blended with Vanilla Custard
Freezer Fillers
- 3 Quart Bundle $32.34
Three Quarts of Italian Ice
- Frozen Custard Pint $10.13
Freshly packed frozen custard.
- 4 Quart Bundle $43.12
Four Quarts of Italian Ice
- Custard Cookie Sandwich 6-Pack $19.49
A 6-pack of delicious Frozen Custard Cookie Sandwiches
- Hand-Scooped Custard Pint $10.00
Freshly packed Hand-Scooped Custard.
Frozen Custard
- Rainbow Sundae $8.57
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles with whipped cream and a cherry.
- Hand-Scooped Frozen Custard $5.00
Hand-Scooped Frozen Custard
- Mint Fudge Sundae - Limited Time Only! $8.57
Twist Custard topped with Andes® Mints and Hot Fudge
- Frozen Custard $7.14
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients
- Create Your Own Sundae $8.57
Two toppings with whipped cream and a cherry.
- Create Your Own Hand-Scooped Custard Sundae $5.00
Two toppings with whipped cream and a cherry.
- REESE’S Peanut Butter Mudslide Sundae $8.57
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups with whipped cream and a cherry.
Gelati
- Gelati $8.44
Best of both worlds in Rita’s signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
- Raspberries N' Cream Gelati - Limited Time Only! $8.44
Raspberries n' Cream Cream Ice layered with Vanilla Custard
- 5 Layer Gelati $9.87
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
- Witches' Brew-Berry Gelati Topped With BABY NERDS™ - Limited Time Only! $10.38
Witches Brew-Berry Ice layered with Vanilla Custard, topped with BABY NERDS
- KOOL-AID Tropical Punch 5-Layer Gelati - Limited Time Only! $11.56
KOOL-AID Tropical Punch Ice layered with Vanilla Custard, topped with rainbow sprinkles
- Rocket Pop 5-Layer Gelati - Limited Time Only! $11.56
Rocket Pop Ice layered with Vanilla Custard, topped with Firecracker Glitter
- Glittery Gummy Bear Gelati - Limited Time Only! $10.38
Gummy Bear Ice layered with Vanilla Custard, topped with Unicorn Glitter
- KOOL-AID Sharkleberry Fin 5-Layer Gelati - Limited Time Only! $11.56
KOOL-AID Sharkleberry Fin Ice layered with Vanilla Custard, topped with rainbow sprinkles
- Cola Float Gelati - Limited Time Only! $8.44
Cola Ice layered with Vanilla Custard
- SKITTLES® Gelati Topped With SKITTLES® POP'D - Limited Time Only! $10.38
SKITTLES® Ice layered with Vanilla Custard, topped with SKITTLES® POP'D
Shakes
- Specialty Milkshake $8.83
Rita’s take on a classic milkshake but richer and creamier –this beverage combines milk and our Old-Fashioned Frozen Custard; blended in a variety of unique flavors, then topped with whipped cream and a cherry.
- Apple Butter Dream Milkshake - Limited Time Only! $8.83
Vanilla Milkshake blended with Apple Butter
- REESE’S Peanut Butter Mudslide Milkshake $8.83
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
- Chocolate Coconut Milkshake - Limited Time Only! $8.83
Chocolate Milkshake blended with Coconut
- OREO® Cookies N' Cream Milkshake $8.83
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Rita's Italian Ice & Frozen Custard Details
Service options
- Delivery
- In-store pickup
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trending
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
628 Mantoloking Rd, Brick Township, NJ 08723, USA
Rita's Italian Ice & Frozen Custard Reviews
sugarsummermangopeanut buttercherry
★ 5★ 4★ 3★ 2★ 1Rita’s in Brick is the BEST! Staff is always so friendly. They always put together amazing fundraisers and give back to brick schools. As a teacher of the school I always look forward to the Rita’s Teacher Scoop night not only to help out the school but working with the rita’s staff is so much fun!
April 19 · sydney crawfordFresh tasting as always. The frozen lemonade is very refreshing. The new cola flavor is great
May 17 · Aaron ResnikThose are the cherry 🍒 gelati blender, VERY DELICIOUS!! 😋 super recommended!The attention was nice, there are tables and a large armchair to sit. Perfect for a quick Ice cream.
May 21 · Ana Maria CastroUsually pretty good service and custard but underwhelming portion sizes . Last time I was there I paid $6.92 for a large cone that would have been considered a small or child size at the nearby Yellow Brick ice cream shop. In fact, a customer next to me ordered a small cone and it was the same size as mine.
March 26 · Keith DelaneyThis ritas is sooo wonderful. Was served by a very kind ms Erin and have never had a better experience at an ice /ice cream shop. coming here all summer!!!
March 24 · mae brown
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