Rita's Italian Ice & Frozen Custard Introduce
For residents of Warren, New Jersey, and the surrounding Somerset County area, Rita's Italian Ice & Frozen Custard at 53 Mountain Blvd Unit 103 stands out as a true local treasure. More than just a place to grab a quick treat, this Rita's location has earned a reputation for its vibrant atmosphere, exceptional customer service, and, of course, its signature array of refreshing Italian Ice and creamy Frozen Custard. It's a beloved spot where locals can unwind, families can enjoy a sweet outing, and anyone can find a delightful dessert to brighten their day. The combination of classic frozen favorites and innovative flavor combinations makes Rita's a consistent go-to for many in the community.
The experience at Rita's in Warren is consistently praised by its patrons, highlighting a key aspect of its appeal. As one visitor from Virginia enthusiastically shared, "There was a group of about 12 people that had just been served and they all were enjoying their treats! The 2 young ladies that were working (it was around 7 pm) were so helpful and sweet to me after serving so many people. I live in Virginia so I don't visit one except when I go there. I will certainly return!!" This testimonial speaks volumes about the dedication of the staff and the positive environment they cultivate, even during busy periods. Another delighted customer emphasized, "From the moment I walked up to the window the atmosphere was warm and inviting. The staff was incredibly friendly, and they offered a variety of unique flavors that immediately caught my attention." This consistent feedback underscores Rita's commitment to creating a welcoming space where every customer feels valued and leaves with a smile, along with their delicious treat. It’s this blend of delightful products and outstanding service that truly defines the Rita's experience in Warren.
Rita's Italian Ice & Frozen Custard is conveniently located at 53 Mountain Blvd Unit 103, Warren, NJ 07059. This accessible address places it strategically within Warren, making it an easy and quick stop for residents throughout the township and nearby areas. Mountain Boulevard is a well-traveled road, ensuring good visibility and straightforward navigation for those traveling by car. Being situated in a unit within a complex or shopping area often means there is ample parking available, which significantly enhances the convenience for customers, eliminating the stress of finding a spot, especially during peak hours. This ease of access is a considerable benefit for families and individuals looking for a hassle-free dessert destination.
The location on Mountain Boulevard also provides excellent accessibility from surrounding communities in Somerset County, including towns like Basking Ridge, Watchung, Martinsville, and Liberty Corner. Its proximity to major local thoroughfares means that a trip to Rita's can be seamlessly integrated into a daily commute, an afternoon of errands, or a dedicated outing for a sweet treat. The exact unit number (103) helps pinpoint the shop within its complex, ensuring first-time visitors can locate it without difficulty. The inviting atmosphere mentioned by customers, combined with its easy-to-reach spot, makes Rita's in Warren an appealing choice for anyone in the area looking to satisfy their craving for Italian Ice or Frozen Custard. This strategic placement ensures that Rita's is a convenient and integral part of the local dessert landscape for many New Jersey residents.
Rita's Italian Ice & Frozen Custard offers a wide array of signature frozen treats, designed to cater to various preferences and create delightful experiences for all.
- Italian Ice: The cornerstone of Rita's, their famous Italian Ice is made fresh daily on-site. Available in a vast rotation of vibrant and authentic fruit flavors, it offers a smooth, refreshing, and dairy-free option perfect for a hot day or any time a cool treat is desired.
- Old-Fashioned Frozen Custard: Known for its rich, dense, and creamy texture, Rita's Frozen Custard provides a luxurious alternative to traditional ice cream. It's made fresh throughout the day and forms the base for many of their indulgent creations.
- Gelati: A signature Rita's creation, the Gelati layers fresh Italian Ice with creamy Frozen Custard. This combination delivers the best of both worlds – the fruity zest of the ice with the smooth richness of the custard – creating a unique and highly popular dessert.
- Concretes & Blendini®: These customizable creations blend Rita's Old-Fashioned Frozen Custard with a variety of delicious mix-ins. Concretes feature just custard and toppings, while Blendini® adds your favorite Italian Ice for an extra burst of flavor and texture. The "Peanut Butter Mudslide" is a standout favorite, as highlighted by customer reviews.
- Custard Cookies & Cakes: For those looking to take a treat home or celebrate a special occasion, Rita's often offers delightful Custard Cookie Sandwiches and custom-made Frozen Custard Cakes, perfect for birthdays or other festivities.
- Sundaes & Milkshakes: Classic sundaes built with their creamy custard and a wide selection of toppings are available, alongside thick, hand-spun milkshakes blended with your favorite custard and flavors.
- Misto® Shakes: A unique blend of Italian Ice and Frozen Custard, creating a delicious and refreshing drinkable treat that combines the best characteristics of both signature products.
- Kids' Cones & Cups: Portions perfectly sized for younger guests, ensuring everyone in the family can enjoy a treat.
Rita's Italian Ice & Frozen Custard in Warren distinguishes itself through several key features and highlights that contribute to its strong local appeal and positive customer experiences.
- Exceptional Staff Friendliness: Repeatedly highlighted in customer reviews, the staff's "incredibly friendly" and "helpful and sweet" demeanor creates a welcoming and positive atmosphere. This high level of customer service significantly enhances the overall experience and encourages repeat visits.
- Warm and Inviting Atmosphere: From the moment customers "walked up to the window," the "atmosphere was warm and inviting." This comfortable and pleasant environment makes enjoying a treat even more enjoyable, fostering a relaxed experience.
- Unique and Delicious Flavors: The shop offers "a variety of unique flavors that immediately caught my attention," indicating a commitment to creativity alongside classic favorites. The "Peanut Butter Mudslide" is specifically singled out as a favorite, showcasing their successful flavor development.
- Consistent Quality: Customers consistently enjoy their treats, implying a high standard of quality in both the Italian Ice and Frozen Custard, ensuring a satisfying experience with every visit.
- Signature Menu Items: Beyond standard ice cream, Rita's offers distinct menu items like the Gelati, Concretes, and Blendini® that provide unique flavor and texture combinations, appealing to a wide range of preferences and setting them apart from competitors.
- Family-Friendly Environment: The overall positive and inviting vibe makes it an ideal spot for families to visit, creating enjoyable memories together.
- Efficiency in Service: Despite serving "a group of about 12 people," the staff remained helpful and sweet, suggesting efficient service even during busy periods, minimizing wait times for customers.
For all inquiries, including current hours, flavor availability, or to place an order, please contact Rita's Italian Ice & Frozen Custard using the information below.
Address: 53 Mountain Blvd Unit 103, Warren, NJ 07059, USA
Phone: (908) 251-5407
In conclusion, Rita's Italian Ice & Frozen Custard at 53 Mountain Blvd Unit 103 is an outstanding choice for locals in Warren, New Jersey, and the surrounding communities. Its reputation for "incredibly friendly" and "sweet" staff creates a uniquely warm and inviting atmosphere that consistently receives high praise from patrons, setting the stage for a delightful visit. The variety of unique and delicious flavors, exemplified by the popular "Peanut Butter Mudslide," ensures there's always something exciting to try, appealing to both loyal customers and those seeking new taste experiences. Whether you're craving the refreshing tang of Italian Ice, the creamy indulgence of Frozen Custard, or a perfect blend of both in a signature Gelati or Concrete, Rita's delivers on quality and satisfaction. The convenient location on Mountain Boulevard with easy accessibility further solidifies its position as a go-to dessert destination. For a truly 10/10 experience in frozen treats and customer service, Rita's in Warren is highly recommended and perfectly suitable for anyone in the area looking for that perfect sweet moment.
Rita's Italian Ice & Frozen Custard Menu
Complete the Treat
- 3 Pretzel Bundle - Philly Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Cheese Pretzel $10.00
A delicious cheesy and salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Pretzel Braid $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Pretzel Braid $10.00
A delicious salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Classic Soft Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Toppings On The Side (To Go) $1.49
Add toppings on the side to any treat.
- Classic Soft Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- Philly Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
Shakes
- Specialty Milkshake $9.19
Rita’s take on a classic milkshake but richer and creamier –this beverage combines milk and our Old-Fashioned Frozen Custard; blended in a variety of unique flavors, then topped with whipped cream and a cherry.
- REESE’S Peanut Butter Mudslide Milkshake $9.19
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
- OREO® Cookies N' Cream Milkshake $9.19
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
- Apple Butter Dream Milkshake - Limited Time Only! $9.19
Vanilla Milkshake blended with Apple Butter
- Chocolate Coconut Milkshake - Limited Time Only! $9.19
Chocolate Milkshake blended with Coconut
Italian Ice
- Italian Ice $6.19
A sweet, smooth frozen treat made fresh daily on location and hand scooped to order.
Drinks
- Ice Blender $6.49
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
- KOOL-AID Sharkleberry Fin Ice Blender - Limited Time Only! $6.49
KOOL-AID Sharkleberry Fin Ice blended into a drink
- KOOL-AID Tropical Punch Ice Blender - Limited Time Only! $6.49
KOOL-AID Tropical Punch Ice blended into a drink
- Raspberries N' Cream Gelati Blender - Limited Time Only! $7.49
Raspberries n' Cream Cream Ice blended with Vanilla Custard
- Bottled Water $2.89
Refreshing spring water.
- SKITTLES® Ice Blender Topped With SKITTLES® POP'D - Limited Time Only! $8.08
SKITTLES® Ice blended into a drink, topped with SKITTLES® POP'D
- Rocket Pop Ice Blender - Limited Time Only! $7.98
Rocket Pop Ice blended into a drink, topped with Firecracker Glitter
- Gelati Blender $7.49
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
- Frozen Coffee $8.59
Our Cold Brew Frozen Coffee is a sweet and indulgent pick-me-up, available in original Cold Brew, Caramel, and Mocha
- Frozen Lemonade $7.19
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
- Witches' Brew-Berry Ice Blender Topped With BABY NERDS™ - Limited Time Only! $8.08
Witches' Brew-Berry Ice blended into a drink, topped with BABY NERDS
- Twisted Cola Blender - Limited Time Only! $7.49
Cola Ice blended into a drink, topped with Cocolime Cream
Gelati
- Rocket Pop 5-Layer Gelati - Limited Time Only! $11.28
Rocket Pop Ice layered with Vanilla Custard, topped with Firecracker Glitter
- KOOL-AID Sharkleberry Fin 5-Layer Gelati - Limited Time Only! $11.28
KOOL-AID Sharkleberry Fin Ice layered with Vanilla Custard, topped with rainbow sprinkles
- Gelati $7.39
Best of both worlds in Rita’s signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
- Witches' Brew-Berry Gelati Topped With BABY NERDS™ - Limited Time Only! $8.98
Witches Brew-Berry Ice layered with Vanilla Custard, topped with BABY NERDS
- Glittery Gummy Bear Gelati - Limited Time Only! $8.88
Gummy Bear Ice layered with Vanilla Custard, topped with Unicorn Glitter
- Cola Float Gelati - Limited Time Only! $7.39
Cola Ice layered with Vanilla Custard
- Raspberries N' Cream Gelati - Limited Time Only! $7.39
Raspberries n' Cream Cream Ice layered with Vanilla Custard
- 5 Layer Gelati $9.79
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
- SKITTLES® Gelati Topped With SKITTLES® POP'D - Limited Time Only! $8.98
SKITTLES® Ice layered with Vanilla Custard, topped with SKITTLES® POP'D
- KOOL-AID Tropical Punch 5-Layer Gelati - Limited Time Only! $11.28
KOOL-AID Tropical Punch Ice layered with Vanilla Custard, topped with rainbow sprinkles
Freezer Fillers
- Frozen Custard Pint $10.99
Freshly packed frozen custard.
- 4 Quart Bundle $31.47
Four Quarts of Italian Ice for the price of 3!
- 3 Quart Bundle $20.98
Three Quarts of Italian Ice for the price of 2!
- Custard Cookie Sandwich 6-Pack $19.99
A 6-pack of delicious Frozen Custard Cookie Sandwiches
Concrete & Blendini®
- Birthday Cake Concrete $9.79
Vanilla Custard blended with Vanilla Wafers & Rainbow Sprinkles.
- Apple Butter Concrete - Limited Time Only! $9.79
Vanilla Custard mixed with Apple Butter, Vanilla Wafers and stuffed with Apple Pie filling
- Apple Butter & Pumpkin Concrete - Limited Time Only! $9.79
Vanilla Custard mixed with Apple Butter and Pumpkin Crème
- Cookies N' Cream Concrete $9.79
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge.
- Strawberry Shortcake Concrete $9.79
Vanilla Custard blended with Vanilla Wafers & stuffed with Strawberry Topping.
- REESE’S Peanut Butter Mudslide Concrete $9.79
Vanilla Custard blended with REESE’S Peanut Butter Cups, REESE’S Peanut Butter Sauce & stuffed with Hot Fudge.
- Apple Pie Concrete $9.79
Vanilla Custard blended with Apple Pie filling, Vanilla Wafers & stuffed with Apple Pie filling.
- Peanut Butter & Toffee Concrete - Limited Time Only! $9.79
Vanilla Custard mixed with Almond Toffee Crunch and REESE'S Peanut Butter Sauce
- Mint Cookie Crunch Concrete - Limited Time Only! $9.79
Vanilla Custard mixed with Andes® Mints and OREO® Cookies
- Pumpkin Pie Concrete - Limited Time Only! $9.79
Vanilla Custard mixed with Pumpkin Crème and Vanilla Wafers
- Create Your Own Blendini® $8.79
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
- Create Your Own Concrete $9.79
Our Old-Fashioned Frozen Custard and delicious toppings blended.
Frozen Custard
- Rainbow Sundae $8.79
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles with whipped cream and a cherry.
- Frozen Custard $6.79
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients
- REESE’S Peanut Butter Mudslide Sundae $8.79
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups with whipped cream and a cherry.
- Create Your Own Sundae $8.79
Two toppings with whipped cream and a cherry.
- Mint Fudge Sundae - Limited Time Only! $8.79
Twist Custard topped with Andes® Mints and Hot Fudge
Rita's Italian Ice & Frozen Custard Details
Service options
- Curbside pickup
- Delivery
- In-store pickup
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Table service
Atmosphere
- Casual
Crowd
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
53 Mountain Blvd Unit 103, Warren, NJ 07059, USA
Rita's Italian Ice & Frozen Custard Reviews
reviewcherry
★ 5★ 4★ 3★ 2★ 1I went to Rita's in Warren NJ May 29 2025. There was a group of about 12 people that had just been served and they all were enjoying their treats! The 2 young ladies that were working (it was around 7 pm)were so helpful and sweet to me after serving so many people. I live in Virginia so I don't visit one except when I go there. I will certainly return!!
June 05 · Faye GillI had the pleasure of visiting this Rita’s location recently, and it was an absolute delight! From the moment I walked up to the window the atmosphere was warm and inviting. The staff was incredibly friendly, and they offered a variety of unique flavors that immediately caught my attention.The peanut butter mudslide is my favorite menu item, but definitely will be back to try something new next time! Overall 10/10 experience and highly recommend to anyone in the area looking for dessert.
April 05 · ant loTerrible customer service. The 2 young ladies working tonight couldn't be more miserable. Absolutely no concern for the customer. The owner should provide some customer service training for their employees. Won't be returning, which is unfortunate because of the amount of people in the area that I make recommendations to.
July 11 · Mercer County NJ ComForCareFirst time leaving an online review AND eating at Rita's !Never have I ever mixed Italian ice with custard, until now. YUM! Not only was I impressed by the product itself but the cleanliness of the establishment inside and out, and the the friendliness of the girls at the counter. Thanks again for accommodating my party of 6 near closing time :0)
March 14 · Lynn HWow! JASONExceptional, yet incredibly poor service. I felt humiliated as Jason rushed through my order and charged me for an additional small ice. It was 9:23 p.m., and it seemed Jason was eager to go home, as cleaning was already underway.Owner, please reconsider your closing times or let Jason leave early. I'm not sure if Jason is the owner, but either way, I would prefer to visit a different location next time.
July 25 · Zohaib Ahmed
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