Rita's Italian Ice & Frozen Custard Introduce
For residents of New Jersey looking to cool down with a delightful frozen treat, Rita's Italian Ice & Frozen Custard in Neptune City is a name that often comes to mind. This beloved local establishment has been serving up its signature Italian ices and creamy frozen custards, becoming a staple for many in the community. It offers a refreshing escape, especially on those warm New Jersey days, providing a wide array of options to satisfy nearly every sweet tooth. From classic flavors to innovative combinations, Rita's aims to deliver a consistent and enjoyable experience, making it a popular destination for families, friends, and anyone craving a sweet pick-me-up.
While opinions on portion sizes and pricing can vary among customers, as seen in some online reviews, the overall sentiment often highlights the quality of the product itself. Many patrons appreciate the rich, creamy texture of the frozen custard and the vibrant, refreshing taste of the Italian ices, noting their ability to brighten even the hottest of days. Rita's has cultivated a reputation for being a go-to spot for unique frozen desserts that stand out from conventional ice cream shops.
Rita's Italian Ice & Frozen Custard is conveniently located at 2460 NJ-33, Neptune City, NJ 07753, USA. This prime spot along a major state highway makes it easily accessible for residents across Neptune City and surrounding towns in Monmouth County. Whether you're coming from a beach day at the Jersey Shore, wrapping up errands, or simply looking for a dessert outing, the location on Route 33 provides straightforward navigation and ease of access for drivers.
The establishment typically operates with a walk-up window, which can be particularly convenient for quick service and enjoying your treat outdoors. For those with pets, it's worth noting that many Rita's locations, including this one, are known to have pet-friendly outdoor tables and welcome dogs, making it a great stop during a walk or after a trip to a local park. Parking is generally available, ensuring a hassle-free visit for most customers.
Rita's Italian Ice & Frozen Custard offers a diverse menu of frozen delights designed to cater to a variety of preferences. Their core offerings are:
- Italian Ice: Made fresh daily, these smooth, flavorful frozen treats come in a vast array of rotating flavors, from classic lemon and cherry to more exotic options like mango, Swedish Fish, or green apple. They also offer sugar-free Italian ice options.
- Frozen Custard: This old-fashioned, rich, and creamy soft-serve custard is a staple, available in vanilla, chocolate, and often a twist or special flavor of the day.
- Gelati: A signature Rita's treat, the Gelati layers Italian Ice and frozen custard, offering the best of both worlds in a single cup. It’s a popular choice for those who enjoy the contrast of fruity ice with creamy custard.
- Blendini: For those who love a blended treat, the Blendini combines frozen custard with Italian ice and a topping of your choice, creating a thick, customizable dessert.
- Concrete: This is a thick blend of frozen custard with various mix-ins like candies, cookies, and fruit, similar to a traditional concrete shake.
- Milkshakes: Made with their rich frozen custard, Rita's offers specialty milkshakes with various flavor combinations and toppings.
- Ice Blenders and Frozen Drinks: Italian ice blended into a cool, drinkable form for easy on-the-go refreshment, including frozen lemonades and frozen coffee.
- Sundae Creations: Customers can create their own sundaes with their choice of custard, toppings, whipped cream, and a cherry.
- Catering Services: Rita's also offers catering, with mobile ice carts available to bring their delicious treats to events, offices, sports games, or even private homes.
- Third-Party Delivery: For ultimate convenience, delivery services are often available through popular platforms like DoorDash, GrubHub, and Uber Eats.
Rita's Italian Ice & Frozen Custard distinguishes itself with several key features and highlights that enhance the customer experience:
- Daily Freshness: A core principle of Rita's is the daily preparation of their Italian Ice, ensuring a fresh and vibrant taste with every scoop.
- Diverse Flavor Selection: With a constantly rotating menu of Italian Ice flavors, there's always something new to try, encouraging repeat visits and offering variety for all tastes.
- Signature Creations: The Gelati and Blendini are unique offerings that blend Italian Ice and frozen custard in distinct ways, providing a signature experience that sets Rita's apart from typical ice cream shops.
- Family-Friendly Atmosphere: Rita's locations are generally designed to be welcoming and casual, making them ideal for families and children. The walk-up window style often encourages outdoor enjoyment.
- Customer Loyalty Program: Many Rita's locations, including this one, encourage customers to download the Rita's app to earn points towards free treats, providing an incentive for regular visits.
- Community Engagement: Rita's is known for participating in local fundraising initiatives and catering events, embedding itself as a community-focused business.
- Pet-Friendly Options: The availability of outdoor seating and a walk-up window at many Rita's, including this Neptune City location, makes it a welcoming spot for those looking to enjoy a treat with their furry friends.
For direct inquiries or to plan your visit to Rita's Italian Ice & Frozen Custard in Neptune City, please use the following contact details:
Address: 2460 NJ-33, Neptune City, NJ 07753, USA
Phone: (732) 922-1912
For New Jersey locals, Rita's Italian Ice & Frozen Custard in Neptune City is more than just a place to get dessert; it's a neighborhood fixture that offers a reliable source of enjoyment and refreshment. Its convenient location on NJ-33 makes it an easy stop for residents across the region, whether they're on their way home from work, heading to the shore, or simply seeking a sweet escape on a hot day. The diverse menu, featuring everything from classic Italian ices in a multitude of rotating flavors to rich frozen custards and inventive combinations like the Gelati and Blendini, ensures there's something for everyone in the family, catering to various tastes and dietary preferences, including sugar-free options.
Despite some mixed feedback regarding portion sizes and pricing, the fundamental appeal of Rita's lies in the consistent quality and unique offerings of its frozen treats. Many loyal customers highlight the exceptional taste and quality of the Italian ice and custard, calling it an unmatched experience for kicking off summer or combating heat waves. The friendly walk-up service and often pet-friendly outdoor areas add to its appeal as a casual, accessible spot for a quick treat or a relaxed outing. Moreover, the availability of catering services and third-party delivery means locals can enjoy Rita's delights at home or at their events, further integrating the shop into the fabric of daily life. For a taste of summer, a delightful dessert, or simply a moment of sweet indulgence, Rita's in Neptune City remains a compelling and suitable choice for New Jersey residents.
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Delivery
- In-store pickup
- Takeout
- Dine-in
Highlights
- Great dessert
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Seating
- Table service
Atmosphere
- Casual
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
2460 NJ-33, Neptune City, NJ 07753, USA
Rita's Italian Ice & Frozen Custard Reviews
summerflavorscherrymangomilkshakescupconevanillaroot beerparking
★ 5★ 4★ 3★ 2★ 1Ordered a large custard and got maybe the amount of a small custard in the cup. I always thought you were supposed to fill the cup with the custard, so it at least touched the sides extremely disappointed the price is outrageous for what they give you. You better off going to the store and buying ice cream at Foodtown or ShopRite too half gallons for the price of one readers. I’ll never go there again and I’ve been going in an ice cream stand for over 40 years
May 26 · James SciscoOne of my favorite ways to 'kick off' summer is with mango-vanilla. The quality of ice and custard is unmatched. Hot days and heat waves get Rita's, keep you smiling.
June 27 · Candace MaffettoneThis Rita’s is always on point after hitting Bradley Beach. Never disappoints. Bunch of kids running the place? Yes! Aren’t pretty much all Rita’s operated by young kids. They are doing a great job. Keepp up the good work. Again no complaints.
July 02 · Cactus JackThis is a large sunday (see picture)?!?! 2 out of 3 orders in the last two weeks have been completely messed up. The first time we ordered some special named sunday that was supposed to come with sprinkles and gummy bears but it was just plain custard. Come on!
May 08 · Kyle StuddTheir customer service is horrible. I’m 6 months pregnant and I had to wait in the heat for 10 mins for them to finish with one customer. Meanwhile 2 other employees were in the back talking while one lady handled the line. After waiting forever they proceeded to make me a melted milkshake. When I brought my drink back to the window to ask for another one, she claimed she would give me a large for my trouble. No I got the same size plus an attitude when I asked what happened to the large. If you don’t like your job then quit lady and this is coming from a fellow service industry worker.
September 01 · Dominique Medler
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