Rita's Italian Ice & Frozen Custard Introduce
Welcome, fellow New Jerseyans, to your new favorite destination for a sweet escape! When the sun is shining and you’re in the mood for a treat that’s both refreshing and delicious, nothing quite hits the spot like the offerings at a classic ice cream shop. For those of us living in and around the Monmouth County area, there’s a local gem that has been serving up smiles and delectable desserts for years: Rita's Italian Ice & Frozen Custard. More than just a place to grab a cone, Rita’s in Eatontown is a community staple, a spot where friends and families gather to create sweet memories. This article will take you on a tour of what makes this specific Rita’s location a must-visit, from its diverse menu to its welcoming atmosphere and convenient location.
Rita's has built a reputation not just in New Jersey, but across the country, for its unique blend of smooth Italian Ice and creamy Frozen Custard. It’s a perfect combination that offers something for every palate, whether you’re a fan of something light and fruity or rich and decadent. The Eatontown location embodies this spirit, providing a high-quality experience that locals have come to know and love. We’ll delve into the specifics of what you can expect, including the variety of treats available, the excellent customer service that sets it apart, and why it has become such a beloved part of the local landscape.
The core of any great dessert spot is, of course, its products. At Rita's, the star of the show is the classic Italian Ice, a delightful, smooth, and fruit-flavored ice that is a world away from a typical snow cone. It comes in a wide array of flavors that rotate seasonally, ensuring there is always something new and exciting to try. From classic Cherry and Mango to more adventurous flavors, the options are endless. But the fun doesn't stop there. Rita's is also renowned for its rich and creamy Frozen Custard, which can be enjoyed on its own or, for the ultimate experience, in a Gelati. For those unfamiliar, a Gelati is a heavenly concoction of Italian Ice layered with Frozen Custard. It’s a textural and flavor combination that has to be tasted to be believed.
This particular Rita's location is known for its friendly staff and clean environment, making it a welcoming place for everyone. The experience of visiting is just as important as the treat itself. From the moment you walk up to the counter, you are greeted with warm smiles and a helpful attitude. This kind of customer service is what turns a one-time visitor into a regular. The staff's willingness to offer recommendations and answer questions about the different flavors and menu items contributes significantly to the overall positive atmosphere.
For those in Monmouth County, finding a convenient and accessible spot for a family outing is key. Rita's Italian Ice & Frozen Custard in Eatontown is perfectly situated to serve residents of Eatontown, Tinton Falls, West Long Branch, and the surrounding communities. Its location is a major plus, making it easy to stop by after a day at the beach, a local sports game, or simply on a whim. Situated at 76C NJ-35, it's easily reachable from major roads and has ample parking, so you won’t have to worry about finding a spot even during peak hours. This accessibility makes it an ideal destination for a quick treat or a leisurely visit with the kids. It’s a place that fits seamlessly into the local lifestyle, providing a convenient and enjoyable option for anyone with a sweet tooth.
Rita's has truly become a part of the local community fabric in New Jersey. It's a place where you can grab a Gelati after dinner, treat the kids after a good report card, or just satisfy a craving on a hot day. The consistent quality of their products and the friendly service make it a reliable choice for any occasion. The fact that it's a local business that has a strong following speaks volumes about its place in the community.
Let’s explore the specific services and features that make this location a standout choice for anyone in the area.
Services Offered:
- A wide variety of delicious Italian Ice flavors, with new flavors rotating in regularly.
- Creamy and rich Frozen Custard, available in a cone, cup, or as a complement to other treats.
- Signature Gelati, a perfect layered mix of Italian Ice and Frozen Custard.
- Frozen Custard cakes, perfect for birthdays and special occasions.
- "Misto" shakes, which blend Italian Ice and Frozen Custard for a unique drink.
- Catering options for local events, parties, and corporate gatherings, bringing the Rita's experience to you.
- Take-home pints of Italian Ice and Frozen Custard, so you can enjoy your favorites at home.
Features and Highlights:
- Exceptional customer service, as noted by numerous positive reviews praising the friendly and helpful staff like Faith and Mairin.
- A clean and well-maintained storefront that provides a pleasant and welcoming atmosphere for all visitors.
- Convenient location on NJ-35 in Eatontown, making it easily accessible for residents throughout Monmouth County.
- Ample parking space, which makes quick stops or longer visits stress-free.
- A family-friendly environment that is perfect for bringing children of all ages.
- Offers a wide range of flavor options, ensuring that even the pickiest eaters can find a treat they love.
- Known for its consistent product quality, guaranteeing a great taste every time you visit.
For those looking to visit, here is the essential information you'll need:
Address: 76C NJ-35, Eatontown, NJ 07724, USA
Phone: (732) 460-0075
In conclusion, for anyone in New Jersey, particularly those living in or near Monmouth County, Rita's Italian Ice & Frozen Custard in Eatontown is more than just a place to grab a dessert. It’s a local institution that offers a consistently delightful experience. The combination of its delicious and varied menu, its convenient location, and, most importantly, its friendly and welcoming staff, makes it a top choice for a sweet treat. Whether you’re a long-time fan of Rita's or you're looking for a new spot to try, this Eatontown location is sure to impress. It’s a place where every visit feels like a small celebration, and where the simple pleasure of a perfectly crafted frozen treat brings a little bit of happiness to everyone who walks through its doors. It is a suitable spot for locals because it is a reliable source of high-quality products and services, a community hub, and an integral part of what makes our local area so special and enjoyable.
Rita's Italian Ice & Frozen Custard Food & drink
Complete the Treat
- Toppings On The Side (To Go) $2.50
Add toppings on the side to any treat.
Frozen Custard
- Brownie Sundae $9.00
Brownie sundaes come with your choice of custard, two toppings and a brownie, complete with whipped cream & a cherry. Any additional toppings may be added using the "topping on the side" option. Toppings added in the notes will not be included.
- REESE’S Peanut Butter Mudslide Sundae $8.65
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups with whipped cream and a cherry.
- Frozen Custard $7.15
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients
- Create Your Own Sundae $8.45
Two toppings with whipped cream and a cherry.
Drinks
- Frozen Coffee $8.25
Our Cold Brew Frozen Coffee is a sweet and indulgent pick-me-up, available in original Cold Brew, Caramel, and Mocha
- Frozen Lemonade $6.50
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
- Raspberries N' Cream Gelati Blender - Limited Time Only! $7.95
Raspberries n' Cream Cream Ice blended with Vanilla Custard
- SKITTLES® Ice Blender Topped With SKITTLES® POP'D - Limited Time Only! $6.95
SKITTLES® Ice blended into a drink, topped with SKITTLES® POP'D
- Witches' Brew-Berry Ice Blender Topped With BABY NERDS™ - Limited Time Only! $6.85
Witches' Brew-Berry Ice blended into a drink, topped with BABY NERDS
- Bottled Water $2.50
Refreshing spring water.
- Gelati Blender $7.95
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
- KOOL-AID Tropical Punch Ice Blender - Limited Time Only! $6.85
KOOL-AID Tropical Punch Ice blended into a drink
- Twisted Cola Blender - Limited Time Only! $8.00
Cola Ice blended into a drink, topped with Cocolime Cream
- Ice Blender $6.50
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
- KOOL-AID Sharkleberry Fin Ice Blender - Limited Time Only! $6.50
KOOL-AID Sharkleberry Fin Ice blended into a drink
- Rocket Pop Ice Blender - Limited Time Only! $6.85
Rocket Pop Ice blended into a drink, topped with Firecracker Glitter
Shakes
- Specialty Milkshake $8.50
Rita’s take on a classic milkshake but richer and creamier –this beverage combines milk and our Old-Fashioned Frozen Custard; blended in a variety of unique flavors, then topped with whipped cream and a cherry.
- OREO® Cookies N' Cream Milkshake $8.50
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
- Apple Butter Dream Milkshake - Limited Time Only! $8.50
Vanilla Milkshake blended with Apple Butter
- Chocolate Coconut Milkshake - Limited Time Only! $8.50
Chocolate Milkshake blended with Coconut
- REESE’S Peanut Butter Mudslide Milkshake $8.50
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
Concrete & Blendini®
- Apple Butter Concrete - Limited Time Only! $9.50
Vanilla Custard mixed with Apple Butter, Vanilla Wafers and stuffed with Apple Pie filling
- Pumpkin Pie Concrete - Limited Time Only! $9.50
Vanilla Custard mixed with Pumpkin Crème and Vanilla Wafers
- Apple Butter & Pumpkin Concrete - Limited Time Only! $9.50
Vanilla Custard mixed with Apple Butter and Pumpkin Crème
- Peanut Butter & Toffee Concrete - Limited Time Only! $9.50
Vanilla Custard mixed with Almond Toffee Crunch and REESE'S Peanut Butter Sauce
- Mint Cookie Crunch Concrete - Limited Time Only! $9.50
Vanilla Custard mixed with Andes® Mints and OREO® Cookies
- Create Your Own Concrete $9.50
Our Old-Fashioned Frozen Custard and delicious toppings blended.
- Cookies N' Cream Concrete $9.50
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge.
- Strawberry Shortcake Concrete $9.50
Vanilla Custard blended with Vanilla Wafers & stuffed with Strawberry Topping.
- Apple Pie Concrete $9.50
Vanilla Custard blended with Apple Pie filling, Vanilla Wafers & stuffed with Apple Pie filling.
- REESE’S Peanut Butter Mudslide Concrete $9.50
Vanilla Custard blended with REESE’S Peanut Butter Cups, REESE’S Peanut Butter Sauce & stuffed with Hot Fudge.
- Birthday Cake Concrete $9.50
Vanilla Custard blended with Vanilla Wafers & Rainbow Sprinkles.
- Create Your Own Blendini® $8.30
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Gelati
- KOOL-AID Tropical Punch 5-Layer Gelati - Limited Time Only! $9.75
KOOL-AID Tropical Punch Ice layered with Vanilla Custard, topped with rainbow sprinkles
- SKITTLES® Gelati Topped With SKITTLES® POP'D - Limited Time Only! $8.00
SKITTLES® Ice layered with Vanilla Custard, topped with SKITTLES® POP'D
- Gelati $7.50
Best of both worlds in Rita’s signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
- Witches' Brew-Berry Gelati Topped With BABY NERDS™ - Limited Time Only! $8.00
Witches Brew-Berry Ice layered with Vanilla Custard, topped with BABY NERDS
- Rocket Pop 5-Layer Gelati - Limited Time Only! $9.75
Rocket Pop Ice layered with Vanilla Custard, topped with Firecracker Glitter
- Cola Float Gelati - Limited Time Only! $7.50
Cola Ice layered with Vanilla Custard
- 5 Layer Gelati $9.25
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
- Raspberries N' Cream Gelati - Limited Time Only! $5.00
Raspberries n' Cream Cream Ice layered with Vanilla Custard
- Glittery Gummy Bear Gelati - Limited Time Only! $8.00
Gummy Bear Ice layered with Vanilla Custard, topped with Unicorn Glitter
- KOOL-AID Sharkleberry Fin 5-Layer Gelati - Limited Time Only! $9.75
KOOL-AID Sharkleberry Fin Ice layered with Vanilla Custard, topped with rainbow sprinkles
Italian Ice
- Italian Ice $5.50
A sweet, smooth frozen treat made fresh daily on location and hand scooped to order.
Freezer Fillers
- Custard Cookie Sandwich 6-Pack $14.00
A 6-pack of delicious Frozen Custard Cookie Sandwiches
- Frozen Custard Pint $11.50
Freshly packed frozen custard.
Rita's Italian Ice & Frozen Custard Details
Service options
- Delivery
- In-store pickup
- In-store shopping
- Takeout
- Dine-in
Highlights
- Great dessert
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Table service
Atmosphere
- Casual
- Trending
Crowd
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
76C NJ-35, Eatontown, NJ 07724, USA
Rita's Italian Ice & Frozen Custard Reviews
vanillaflavorpricemangomilk shake
★ 5★ 4★ 3★ 2★ 1Nice place. Staff is very friendly and helpful.
April 27 · Vysl N.G.Thank you to Faith and Mairin for their wonderful customer service and recommendation 🙂
March 28 · Efrain De La CruzThe only reason I come to this store is for the strawberry custard and every time I come to this store they say the machine will be fixed soon. It has been over 10 months and the machine is still not fixed. Please do something about this.
June 14 · Richard CallinanService was great and was able to give us what we asked but what lacked was the communication because as I was ordering he didn’t even bothered asking for what size we wanted though it’s his job to do so, but overall he gaved us a small and though I wanted a large I didn’t even bothered to ask since I was already unsatisfied.
March 17 · MightyDaButterNicest location I've ever been to.
April 24 · Shaylah
More Ice Cream Shops Near Me

175 Monmouth Rd, West Long Branch, NJ 07764, USA

1201 Sycamore Ave, Tinton Falls, NJ 07724, USA

379 Monmouth Rd Ste D, West Long Branch, NJ 07764, USA

462 Shrewsbury Ave #4901, Tinton Falls, NJ 07701, USA

523 Prospect Ave, Little Silver, NJ 07739, USA

1805 NJ-35, Oakhurst, NJ 07755, USA

65 Monmouth Rd, Oakhurst, NJ 07755, USA

132 Shrewsbury Ave, Red Bank, NJ 07701, USA

309 Morris Ave, Long Branch, NJ 07740, USA

1607 NJ-35 Suite 2, Oakhurst, NJ 07755, USA

14 Monmouth St, Red Bank, NJ 07701, USA

13 Broad St, Red Bank, NJ 07701, USA
Categories
Top Visited Sites






Top Searches
Trending Sweet Scoops Posts





