Rita's Italian Ice & Frozen Custard Introduce
For anyone traveling along New Jersey Route 36, especially on a warm day, Rita's Italian Ice & Frozen Custard in Union Beach is a familiar and welcome sight. This particular location has established itself as a beloved stop for locals and shore traffic alike, providing a delicious and refreshing break with a wide variety of frozen treats. The menu is a delightful combination of classic Italian ice, rich and smooth old-fashioned frozen custard, and their signature gelati—a perfect blend of both. This variety ensures that every member of the family can find something to love. Beyond the treats themselves, customers consistently praise the friendly service and the welcoming atmosphere. Rita's is more than just a place to get dessert; it's a part of the shore experience, a tradition for many families heading to or from places like Sandy Hook.
The core of Rita's appeal lies in its commitment to quality and variety. The Italian ice is known for being a smooth, sweet, and flavorful frozen treat made fresh daily. Paired with their award-winning old-fashioned frozen custard, which is celebrated for its rich and creamy texture, the possibilities are endless. The gelati, a customer favorite, layers these two iconic products together for the "best of both worlds." The menu goes far beyond these staples, offering shakes, concretes, and custom creations that allow patrons to mix and match their favorite flavors and toppings. This dedication to providing a diverse and high-quality menu is a key reason why the Union Beach location is so popular. The staff's friendly service and the deliciousness of the treats ensure that a stop at Rita's is always a delightful part of any day.
Rita's Italian Ice & Frozen Custard is strategically located at 865 NJ-36, Union Beach, NJ 07735, USA. This prime location is right off a major state highway, making it an incredibly convenient stop for anyone driving through the area. As one of the closest Rita's locations to Sandy Hook, it naturally becomes a popular destination for those heading to and from the beach, especially on hot summer days. The accessibility of this spot is a huge advantage, as it is easy to pull off the road and park. The shop features a huge parking lot right next to the main road, which is a major plus for travelers and families in cars. This ample parking eliminates the stress of finding a spot during busy times, making the visit a smooth and enjoyable experience from start to finish.
The physical setup of the shop further enhances its accessibility and suitability for locals. With both indoor and outdoor dining available, customers have the option to enjoy their treats in a comfortable environment, regardless of the weather. On a beautiful day, grabbing a seat outside is a perfect way to take a break and enjoy the fresh air. The ability to dine in or outside, combined with the convenient location and large parking lot, makes Rita's in Union Beach an ideal destination for a variety of occasions. It is perfectly positioned to serve the needs of a bustling local community and the steady flow of tourist traffic that defines the Jersey Shore area. The ease of access and accommodating atmosphere are key reasons why this location has become a well-loved part of the neighborhood.
Services Offered:
- A wide variety of Italian ice flavors, made fresh daily on-site.
- Rich and creamy old-fashioned frozen custard.
- Signature gelati, which are alternating layers of Italian ice and frozen custard.
- An extensive menu of shakes, concretes, and custom blendini creations.
- Specialty items like custard cookie sandwiches.
- A large parking lot right next to the main road for easy access.
- Both indoor and outdoor seating to accommodate various preferences and group sizes.
Features / Highlights:
- Located conveniently right off NJ-36, making it a popular stop for shore traffic.
- The custard is praised for being rich and smooth, and the gelati, shakes, and concretes are all noted as excellent.
- Friendly service from the staff is consistently highlighted in customer reviews.
- It is the closest Rita's location to Sandy Hook, a major draw for beachgoers.
- The huge parking lot and indoor/outdoor seating make it a very convenient and comfortable spot.
- A diverse menu that combines Italian ice and frozen custard in a variety of unique and delicious ways.
Contact Information:
Address: 865 NJ-36, Union Beach, NJ 07735, USA
Phone: (732) 888-9005
For the residents of Union Beach and the surrounding New Jersey region, this Rita's location is a perfect fit for a sweet treat. Its reputation for delicious treats, particularly the rich frozen custard and excellent gelati, ensures that every visit is a satisfying one. The friendly service creates a welcoming atmosphere that makes people feel right at home. Its strategic location on Route 36, combined with the huge parking lot, makes it incredibly convenient for both locals and out-of-town guests, eliminating the hassle of finding a spot during peak hours. The availability of indoor and outdoor seating offers flexibility, whether you want to quickly grab a treat to go or sit down and relax. In essence, Rita's Italian Ice & Frozen Custard in Union Beach is more than just a dessert shop; it's a reliable, friendly, and delicious part of the local community that perfectly captures the spirit of the Jersey Shore.
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Delivery
- In-store pickup
- In-store shopping
- Takeout
- Dine-in
Highlights
- Great dessert
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Seating
- Table service
Atmosphere
- Casual
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
865 NJ-36, Union Beach, NJ 07735, USA
Rita's Italian Ice & Frozen Custard Reviews
flavorscleanmilkshakesummermango icewild black cherryspringlemonchoicebeach
★ 5★ 4★ 3★ 2★ 1Delicious treats and friendly service! The custard is rich and smooth, and the custard cookie sandwiches, gelati, shakes, and concretes are all excellent. Located right off NJ-36, so it’s a popular stop for shore traffic—especially on hot days. Love this place!
June 19 · RickClosest location to Sandy Hook. They have indoor and outdoor dining and huge parking lot next to the main road.
June 08 · Kirk AhnThey workers were pleasant. My boys loved their Italian ice, but I was disappointed with the gelato. They barely put any in the cup for the price you pay for a small. 😢 I felt cheated!!!
June 30 · Michele GiordanoPretty good ice cream parlor. Theyserve all sort of Italian Ice as well as Ice Cream and milkshakes. Sitting outside and inside. They also have healthy choices l had an orange flavor low sugar Italian Ice. 😋
August 22 · MaravillosaToday is the first day of spring and as always Rita's gave away free Ices. It was hailing outside but Sunny inside. The staff we're all so cheery and welcoming. I can't wait to go back!
March 20 · leonore montagne
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