Rita's Italian Ice & Frozen Custard

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For those living in or passing through Mount Laurel Township, New Jersey, the sight of a Rita's Italian Ice & Frozen Custard sign often signals the promise of a refreshing and delightful treat. Located at 3131 NJ-38, Ste 15, this Rita's location brings the popular chain's signature "Ice, Custard, Happiness" philosophy to the local community. Rita's has become a well-loved brand across the Mid-Atlantic, known for its distinctive approach to frozen desserts that blends the vibrant flavors of Italian Ice with the creamy richness of frozen custard.

At its heart, Rita's is about offering a diverse array of frozen treats that cater to every palate. The cornerstone of their menu is the famous Italian Ice, made fresh daily with real fruit and available in a constantly rotating selection of over 95 flavors, ensuring there's always a new taste adventure. Complementing this is their award-winning Old-Fashioned Frozen Custard, known for its rich and creamy texture. The true magic, however, often lies in their "Gelati," a signature creation that layers Italian Ice and frozen custard, offering a "best of both worlds" experience. Popular items like the "Reese’s Peanut Butter Mudslide" demonstrate their ability to combine classic flavors with their unique frozen bases. While individual store experiences can vary, the Mount Laurel location on Route 38 generally aims to uphold the brand's commitment to delivering cool, satisfying treats that have become a staple for many New Jersey residents looking to cool down or simply indulge in a sweet moment.

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The Rita's Italian Ice & Frozen Custard in Mount Laurel Township is conveniently situated at 3131 NJ-38 Ste 15, Mt Laurel Township, NJ 08054, USA. This address places it directly on New Jersey Route 38, a major state highway, making it highly accessible for both local residents and those commuting or traveling through the South Jersey area. Its location within a suite suggests it might be part of a larger commercial plaza or strip mall, which typically offers the advantage of shared parking.

Accessibility on a major road like Route 38 means the shop is easy to spot and reach for those driving. For customers, finding parking is usually straightforward within such commercial complexes. The shop's general operating hours, often from late morning to late evening (e.g., 11:30 AM - 10:00 PM EST), provide ample opportunities for customers to visit throughout the day. However, it's important for local users to note that some customer feedback specifically mentions challenges at this particular location related to staff training, order accuracy, and cleanliness, which can impact the overall customer experience despite the convenient physical location. While the location itself is generally accessible, potential patrons might want to manage their expectations regarding service speed and internal conditions, especially during peak times, or consider utilizing convenient online ordering options where available for pickup or delivery.

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• Freshly Made Italian Ice: Rita's signature offering, their famous Italian Ice, is made fresh daily on location. They provide a wide variety of rotating flavors, including fruity options like Cherry, Mango, and Blue Raspberry, as well as unique ones like Cotton Candy and Swedish Fish. Cream Ices and Sugar-Free Italian Ices are also available.
• Old-Fashioned Frozen Custard: The shop serves award-winning Old-Fashioned Frozen Custard, known for its rich and creamy texture. This includes classic vanilla and chocolate, which serve as the base for many other creations.
• Signature Gelati: A popular Rita's staple, the Gelati layers Italian Ice with frozen custard. The 5-Layer Gelati offers an enhanced experience with an extra layer of custard in the middle, served in a clear cup to showcase its distinct layers.
• Customizable Sundaes: Customers can create their own sundaes with a choice of two toppings, whipped cream, and a cherry, or opt for specialty sundaes like the Reese's Peanut Butter Mudslide Sundae or Rainbow Sundae.
• Blended Treats (Concrete & Blendini®): The menu features "Concrete" (frozen custard blended with toppings) and "Blendini®" (Italian Ice, frozen custard, and toppings blended together), offering a thicker, more indulgent blended treat. Popular options include Reese's Peanut Butter Mudslide Concrete and Strawberry Shortcake Concrete.
• Shakes and Blenders: Rita's offers classic milkshakes made with frozen custard, as well as Gelati Blenders (Italian Ice blended with custard) and Ice Blenders (Italian Ice blended into a drinkable form).
• "Freezer Fillers" for Home: For enjoying at home or for gatherings, the location sells pints of frozen custard, multi-quart bundles of Italian Ice, and 6-packs of Custard Cookie Sandwiches.
• Catering and Events: This Rita's location offers options for catering and provides treats for events, allowing customers to bring the Rita's experience to larger parties.
• Third-Party Delivery Services: For convenience, the shop partners with various third-party delivery platforms, enabling customers to order their favorite treats for delivery to their doorstep.

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• Unique Italian Ice and Frozen Custard Combination: The defining feature of Rita's is its specialization in both freshly made Italian Ice and rich Frozen Custard. This dual focus allows for a versatile menu, offering both refreshing, dairy-free options and creamy, indulgent treats.
• Signature Gelati: The Gelati, which layers Italian Ice with frozen custard, is a standout product and a signature of the Rita's brand. It provides a unique textural and flavor experience that sets it apart from typical ice cream desserts.
• Extensive and Rotating Flavor Selection: Rita's is known for its vast array of Italian Ice flavors, often rotating daily or seasonally, which encourages repeat visits as customers seek out new or favorite tastes. This variety ensures there's always something new to try.
• Familiar Brand Presence: As part of a larger national chain, this Rita's location offers a familiar and consistent product for fans of the brand. This can provide a sense of comfort and reliability for local patrons.
• Online Ordering and Delivery Options: For convenience, customers can often order through online platforms and utilize third-party delivery services, making it easy to enjoy Rita's treats without visiting the store.

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For a refreshing treat from Rita's Italian Ice & Frozen Custard in Mount Laurel Township, New Jersey, here is their contact information:

Address: 3131 NJ-38 Ste 15, Mt Laurel Township, NJ 08054, USA

Phone: (856) 234-7482

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For residents of Mount Laurel Township and the surrounding areas in New Jersey, Rita's Italian Ice & Frozen Custard on Route 38 offers a convenient and distinct option for frozen treats. Its suitability for locals primarily lies in its unique product offerings and its accessible location, providing a familiar brand experience for those seeking a quick and specific type of cold dessert.

The core appeal for locals is access to Rita's signature Italian Ice and creamy Frozen Custard, especially combined in their famous Gelati. This provides a refreshing alternative to traditional ice cream, particularly appealing during the warm New Jersey summers. The wide and rotating array of flavors ensures there's always variety, keeping the menu fresh for regular visitors. The convenience of its location on a major thoroughfare like Route 38 means it's an easy stop for residents running errands or on their daily commute, making it a practical choice for an impromptu treat.

However, it is important for locals to consider recent customer feedback, which points to inconsistencies in service quality, cleanliness, and order preparation at this particular location. While the brand's products are generally well-regarded (e.g., "Reese's Peanut Butter Mudslide, and it was good"), experiences with "delapitated" orders, concerns about hygiene, and mixed customer service accounts suggest that the overall visit experience may vary. Some customers have even indicated a preference for driving to other Rita's locations due to these issues. Therefore, while this Rita's offers the beloved brand's treats in a convenient Mount Laurel location, locals might consider setting their expectations based on these insights. Despite potential operational challenges, for those craving Rita's specific Italian Ice and Frozen Custard combinations, this spot remains an accessible option in the New Jersey community.

Rita's Italian Ice & Frozen Custard

3131 NJ-38 Ste 15, Mt Laurel Township, NJ 08054, USA