Rita's Italian Ice & Frozen Custard Introduce
For many New Jersey locals, the name Rita's Italian Ice & Frozen Custard is synonymous with the arrival of warm weather and the simple joy of a perfectly crafted frozen treat. Nestled in the heart of Pennsville, this particular Rita's location is a beloved community fixture, offering a taste of that "Northern staple" experience right here in South Jersey. It’s a place where tradition meets a wide variety of flavors, creating a welcoming and delicious experience for everyone who walks through the door. This article is your comprehensive guide to the Pennsville Rita's, highlighting its standout features, popular menu items, and why it has become such a cherished part of the local landscape.
Rita's has a long-standing reputation for doing Italian ice "right," and the Pennsville location lives up to that legacy. The establishment is known for its sweet, smooth Italian ice, made fresh on-site daily, and its rich, creamy frozen custard. This dynamic duo forms the basis of many of their signature treats, most notably the Gelati. A fan favorite, the Gelati is a delightful layering of Italian ice and frozen custard, offering the best of both worlds in every single spoonful. The menu also includes a wide range of other frozen delights, from milkshakes to concretes, ensuring that no matter what you're craving, you'll find a perfect match.
One of the things that locals consistently praise about this Rita's is the incredible variety. The store boasts a wide array of flavors for their Italian ice, ensuring there's always something new to try, or your old favorite waiting for you. Customers are particularly enthusiastic about the many flavor options, which keeps the experience fresh and exciting. Whether you're a fan of classic fruit flavors like mango and strawberry or are in the mood for something more decadent, the extensive menu means you'll never be bored. The staff's efficiency and friendliness are also a recurring theme in customer feedback. Even when patrons arrive right before closing, the staff is described as quick, friendly, and accommodating, a testament to their dedication to providing excellent service. This kind of positive interaction makes every visit a pleasant one, reinforcing the shop's role as a welcoming community hub.
The atmosphere at Rita's in Pennsville is casual, clean, and inviting. The focus is on providing a great product in a straightforward, no-fuss environment. The cleanliness of the store is a point of pride and is frequently noticed by customers. The space is well-maintained, creating a comfortable and hygienic setting to enjoy your treat. For those who prefer to eat in their car or grab their treat and go, the ample parking is a significant plus. A customer review specifically mentions "plenty of parking," which makes a spontaneous stop on a hot day or a planned family outing easy and stress-free. The hours of operation, with the store often open until 10 p.m., also make it a convenient destination for a late-night dessert run after a long day or a movie night.
The value for money at this location is also highlighted by patrons. A customer review mentioned that a generous-sized order, including a Reese's concrete, a small gelati, and a small ice, was "very reasonably priced" at just $17. This indicates that despite offering high-quality, delicious frozen desserts, Rita's maintains an accessible price point, making it a great option for individuals and families alike. The famous Reese's concrete and the layered mango and strawberry gelati are just a few examples of the delicious and reasonably priced options that keep customers coming back for more. For newcomers to the brand, the advice is simple and enthusiastic: "if you’ve never had it, don’t walk run."
Location and Accessibility:
This Rita's Italian Ice & Frozen Custard is conveniently situated at 277 N Broadway, Pennsville, NJ 08070, USA. The address places it on a well-traveled road, making it easy to access for both local residents and those passing through the Pennsville area. Its prominent location and generous parking facilities contribute to a smooth and effortless visit. Whether you're coming from a local sports game, a day of running errands, or just looking for a fun evening outing, this spot is easy to find and offers a convenient stop for a sweet treat.
Services Offered:
- Italian Ice: A sweet, smooth, and refreshing frozen treat, made fresh daily with a wide variety of rotating flavors.
- Frozen Custard: Rich and creamy old-fashioned frozen custard, a perfect complement to their Italian ice.
- Gelati: Rita's signature treat, featuring alternating layers of Italian ice and frozen custard.
- Concretes & Blendini: Thick, delicious blends of frozen custard with various toppings and mix-ins, including popular options like the Reese's concrete.
- Milkshakes & Sundaes: Classic dessert favorites made with their award-winning frozen custard.
- Ice & Custard Pints: Available for take-home, so you can enjoy your favorite Rita's treats at home.
Features / Highlights:
- Wide Variety of Flavors: A vast and rotating selection of Italian ice and frozen custard flavors ensures there is always something new and exciting to try.
- Friendly and Quick Staff: Customers consistently praise the staff for their friendly demeanor and efficient service, even during busy periods or late-night visits.
- Reasonably Priced: The menu offers great value for money, with generous portions at a fair price point.
- Ample Parking: The location provides plenty of parking, making it a convenient stop for families and groups.
- Clean and Well-Maintained: The shop is noted for its cleanliness, providing a comfortable and pleasant environment for customers.
- Late Hours: Open until 10 p.m., it's a perfect spot for a late-night treat.
Contact Information:
Address: 277 N Broadway, Pennsville, NJ 08070, USA
Phone: (856) 678-5200
Conclusion:
For residents of Pennsville and the surrounding areas in South Jersey, Rita's Italian Ice & Frozen Custard is more than a simple dessert shop; it's a cherished local destination. Its combination of high-quality products, a wide variety of choices, friendly service, and a welcoming atmosphere makes it a perfect fit for the community. The convenience of its location and hours, along with its reasonable pricing, ensures that it is a place where locals can regularly and easily enjoy a sweet escape. Whether you are a lifelong fan of Rita's or a curious newcomer, the Pennsville location offers an authentic taste of a beloved Northern tradition. It's the kind of place that embodies the simple pleasures of summer and creates lasting memories for families and friends. For anyone in the area looking for a top-tier frozen treat experience, a visit to this Rita's is highly recommended. It's a true local staple that continues to serve up happiness, one scoop at a time.
Rita's Italian Ice & Frozen Custard Menu
Shakes
- Apple Butter Dream Milkshake - Limited Time Only! $9.49
Vanilla Milkshake blended with Apple Butter
- Chocolate Coconut Milkshake - Limited Time Only! $9.49
Chocolate Milkshake blended with Coconut
- OREO® Cookies N' Cream Milkshake $9.49
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
- Specialty Milkshake $9.49
Rita’s take on a classic milkshake but richer and creamier –this beverage combines milk and our Old-Fashioned Frozen Custard; blended in a variety of unique flavors, then topped with whipped cream and a cherry.
- REESE’S Peanut Butter Mudslide Milkshake $9.49
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
Concrete & Blendini®
- Mint Cookie Crunch Concrete - Limited Time Only! $8.49
Vanilla Custard mixed with Andes® Mints and OREO® Cookies
- Strawberry Shortcake Concrete $9.29
Vanilla Custard blended with Vanilla Wafers & stuffed with Strawberry Topping.
- Apple Butter Concrete - Limited Time Only! $8.49
Vanilla Custard mixed with Apple Butter, Vanilla Wafers and stuffed with Apple Pie filling
- Cookies N' Cream Concrete $9.29
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge.
- Create Your Own Blendini® $9.29
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
- Pumpkin Pie Concrete - Limited Time Only! $9.29
Vanilla Custard mixed with Pumpkin Crème and Vanilla Wafers
- Peanut Butter & Toffee Concrete - Limited Time Only! $9.29
Vanilla Custard mixed with Almond Toffee Crunch and REESE'S Peanut Butter Sauce
- Create Your Own Concrete $9.29
Our Old-Fashioned Frozen Custard and delicious toppings blended.
- Birthday Cake Concrete $9.29
Vanilla Custard blended with Vanilla Wafers & Rainbow Sprinkles.
- Apple Butter & Pumpkin Concrete - Limited Time Only! $8.49
Vanilla Custard mixed with Apple Butter and Pumpkin Crème
- REESE’S Peanut Butter Mudslide Concrete $9.29
Vanilla Custard blended with REESE’S Peanut Butter Cups, REESE’S Peanut Butter Sauce & stuffed with Hot Fudge.
- Apple Pie Concrete $9.29
Vanilla Custard blended with Apple Pie filling, Vanilla Wafers & stuffed with Apple Pie filling.
Drinks
- Witches' Brew-Berry Ice Blender Topped With BABY NERDS™ - Limited Time Only! $6.49
Witches' Brew-Berry Ice blended into a drink, topped with BABY NERDS
- Frozen Lemonade $6.99
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
- Bottled Water $2.00
Refreshing spring water.
- KOOL-AID Sharkleberry Fin Ice Blender - Limited Time Only! $6.49
KOOL-AID Sharkleberry Fin Ice blended into a drink
- Raspberries N' Cream Gelati Blender - Limited Time Only! $7.29
Raspberries n' Cream Cream Ice blended with Vanilla Custard
- Twisted Cola Blender - Limited Time Only! $5.99
Cola Ice blended into a drink, topped with Cocolime Cream
- Frozen Coffee $6.99
Our Cold Brew Frozen Coffee is a sweet and indulgent pick-me-up, available in original Cold Brew, Caramel, and Mocha
- KOOL-AID Tropical Punch Ice Blender - Limited Time Only! $6.49
KOOL-AID Tropical Punch Ice blended into a drink
- Ice Blender $6.99
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
- Gelati Blender $8.49
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
- Rocket Pop Ice Blender - Limited Time Only! $6.49
Rocket Pop Ice blended into a drink, topped with Firecracker Glitter
- SKITTLES® Ice Blender Topped With SKITTLES® POP'D - Limited Time Only! $6.49
SKITTLES® Ice blended into a drink, topped with SKITTLES® POP'D
Freezer Fillers
- Hand-Scooped Custard Pint $10.00
Freshly packed Hand-Scooped Custard.
- Frozen Custard Pint $9.69
Freshly packed frozen custard.
- 3 Quart Bundle $24.99
Three Quarts of Italian Ice
- Custard Cookie Sandwich 6-Pack $22.99
A 6-pack of delicious Frozen Custard Cookie Sandwiches
- 4 Quart Bundle $29.99
Four Quarts of Italian Ice
Frozen Custard
- REESE’S Peanut Butter Mudslide Sundae $9.29
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups with whipped cream and a cherry.
- Create Your Own Sundae $9.29
Two toppings with whipped cream and a cherry.
- Hand-Scooped Frozen Custard $5.00
Hand-Scooped Frozen Custard
- Create Your Own Hand-Scooped Custard Sundae $0.00
Two toppings with whipped cream and a cherry.
- Mint Fudge Sundae - Limited Time Only! $9.29
Twist Custard topped with Andes® Mints and Hot Fudge
- Rainbow Sundae $9.29
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles with whipped cream and a cherry.
- Frozen Custard $7.49
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients
Complete the Treat
- 3 Pretzel Bundle - Philly Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- 3 Pretzel Bundle - Classic Soft Pretzel $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Philly Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- Toppings On The Side (To Go) $3.98
Add toppings on the side to any treat.
- Classic Soft Pretzel $10.00
A delicious salty snack that goes great with Italian Ice.
- Cheese Pretzel $10.00
A delicious cheesy and salty snack that goes great with Italian Ice.
- 3 Pretzel Bundle - Pretzel Braid $10.00
A bundle of 3 delicious salty snacks that go great with Italian Ice.
- Pretzel Braid $10.00
A delicious salty snack that goes great with Italian Ice.
Italian Ice
- Italian Ice $6.99
A sweet, smooth frozen treat made fresh daily on location and hand scooped to order.
Gelati
- KOOL-AID Sharkleberry Fin 5-Layer Gelati - Limited Time Only! $8.89
KOOL-AID Sharkleberry Fin Ice layered with Vanilla Custard, topped with rainbow sprinkles
- SKITTLES® Gelati Topped With SKITTLES® POP'D - Limited Time Only! $7.89
SKITTLES® Ice layered with Vanilla Custard, topped with SKITTLES® POP'D
- Cola Float Gelati - Limited Time Only! $7.89
Cola Ice layered with Vanilla Custard
- Raspberries N' Cream Gelati - Limited Time Only! $7.89
Raspberries n' Cream Cream Ice layered with Vanilla Custard
- Witches' Brew-Berry Gelati Topped With BABY NERDS™ - Limited Time Only! $7.89
Witches Brew-Berry Ice layered with Vanilla Custard, topped with BABY NERDS
- 5 Layer Gelati $9.29
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
- KOOL-AID Tropical Punch 5-Layer Gelati - Limited Time Only! $8.89
KOOL-AID Tropical Punch Ice layered with Vanilla Custard, topped with rainbow sprinkles
- Glittery Gummy Bear Gelati - Limited Time Only! $7.89
Gummy Bear Ice layered with Vanilla Custard, topped with Unicorn Glitter
- Gelati $8.29
Best of both worlds in Rita’s signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
- Rocket Pop 5-Layer Gelati - Limited Time Only! $8.89
Rocket Pop Ice layered with Vanilla Custard, topped with Firecracker Glitter
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Delivery
- In-store pickup
- Takeout
- Dine-in
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Seating
- Table service
Atmosphere
- Casual
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
277 N Broadway, Pennsville, NJ 08070, USA
Rita's Italian Ice & Frozen Custard Reviews
flavorsmangoseasoncherryraspberryconcreteroot beerstrawberryprices
★ 5★ 4★ 3★ 2★ 1The staff was very quick and friendly. I felt bad because we stopped on a whim and showed up right before they closed, but they didn't give us any grief about it. Everything was very clean, and they had a wide variety of flavors.
May 03 · MelNorthern staple. I love Rita’s. We do not have many down south and they do Italian ice right. There’s plenty of parking here and open kind of late, 10pm. Tons of flavors and the staff is very friendly. Pictured is a SMALL layered mango and strawberry gelati. Very reasonably priced. It was 17$ for a Reese’s concrete, small gelati, and a small ice. If you’ve never had it, don’t walk run.
August 13 · Heather MillerOne of the only Rita’s that doesn’t have the traditional best selling flavor, strawberry. Bring back strawberry like a normal Rita’s.
June 29 · Mike HendersonService was great, the young lady that waited on us was very helpful and kind. Prices are moderate.
June 07 · Jon hooverI wish it was in Arizona! I love Rita's. When I lived here many years ago, my dog would have a custard and me- I'd have a Gelato. I miss both my companion and Rita's. Come out to AZ!
May 14 · Janis Lando
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