Rita's Italian Ice & Frozen Custard Introduce
For many residents and visitors in Delaware, a trip to the beach isn't complete without a stop for a sweet, refreshing treat. Rita's Italian Ice & Frozen Custard on Rehoboth Avenue has long been a part of this tradition. This popular spot offers a delightful combination of two classic desserts: its smooth, vibrant Italian ice and its rich, creamy frozen custard. The Rehoboth Beach location is a hub of activity, drawing in crowds who are eager to enjoy a taste of "Ice, Custard, Happiness." While Rita's is a nationally recognized brand, this particular store has its own unique local feel, thanks to its prime beachside location and a dedicated team of employees. Its menu, featuring a wide variety of Italian ice flavors and a delectable frozen custard, provides a perfect way to cool down and satisfy a sweet tooth on a hot Delaware day.
However, as with any popular establishment, customer experiences can vary. A regular Rita’s patron from out of state noted their enjoyment of the Italian ice, specifically the cotton candy flavor, and appreciated the helpfulness of the staff member who served them. They did, however, mention a minor issue with the ice being "slushier than normal," which they had not experienced before. On the other hand, a customer shared a very negative experience with a specific custard and Oreo treat, which they described as tasting "really strange" and leading to illness. The review noted that the Oreos seemed stale. While this is a concerning review, it stands in contrast to the store's overall reputation for quality, with a mention of the refund being a positive note. The sheer popularity of the store, often with a steady stream of customers, suggests that these experiences may be isolated incidents. The store’s prime location is consistently praised as a major highlight, making it a convenient and popular stop for a quick, delicious dessert, cementing its place as a go-to spot despite some occasional mixed feedback.
Rita's Italian Ice & Frozen Custard is perfectly situated at 47B Rehoboth Ave in Rehoboth Beach, Delaware, offering what many customers describe as an "unbelievable location." This prime spot places the shop directly on the bustling Rehoboth Avenue, a main artery of the town that is constantly filled with locals and tourists. Its proximity to the famous boardwalk and the Atlantic Ocean makes it an incredibly convenient stop for anyone enjoying a day at the beach. You can easily grab a refreshing treat before or after a swim, a walk, or a round of shopping. The location also makes it an easy destination to find for those who are unfamiliar with the area. While parking in Rehoboth can be a challenge during peak season, the shop's central placement means it is a short, pleasant walk from public parking areas, making it accessible to those on foot. This walk-up and walk-in location is designed for easy service, allowing customers to get their treats quickly and continue their day. The accessibility and central position of Rita's on Rehoboth Avenue is a key part of its local appeal, ensuring that it is always a convenient and enjoyable destination for a sweet treat.
Rita's Italian Ice & Frozen Custard offers a wide and enticing variety of frozen treats, built around their two primary products. Their Italian Ice is a smooth, sweet, and non-dairy frozen dessert that is made fresh daily on-site. The frozen custard is a rich, creamy, and old-fashioned dessert. The real magic of Rita's comes from the creative ways these two products are combined to create a unique and satisfying treat. The menu is extensive, providing options for every kind of dessert craving, from simple scoops to complex, layered creations. Here is a list of their main services and product offerings:
- Italian Ice: A huge variety of fruit and cream ice flavors, including popular options like cotton candy.
- Old-Fashioned Frozen Custard: Rich and creamy, available in vanilla, chocolate, and other rotating flavors.
- Gelati: Rita's signature treat, featuring a layered combination of their famous Italian Ice and creamy Frozen Custard.
- Blendini: A customizable dessert where a topping is blended with both Italian Ice and Frozen Custard.
- Concretes: A thick, spoonable blend of frozen custard and a topping of your choice.
- Sundaes: Customizable sundaes with your choice of two toppings, whipped cream, and a cherry.
- Milkshakes: Rich and creamy milkshakes made with frozen custard.
- Frozen Drinks: Such as Gelati Blenders, Ice Blenders, and Frozen Lemonade.
- To-Go Options: Freezer-ready pints of frozen custard and quarts of Italian ice for at-home enjoyment.
The standout features of Rita's in Rehoboth Beach are what make it a must-visit spot for locals. The primary highlight is the quality and variety of the Italian Ice and Frozen Custard. Customers consistently praise the flavors, noting that they are a perfect way to cool down. The store's signature offering, the Gelati, is a beloved treat that perfectly combines the refreshing nature of the Italian ice with the creaminess of the frozen custard. The "unbelievable location" on Rehoboth Avenue is a significant feature, making it an integral part of the overall beach town experience. The accessibility for those on foot, coupled with its central position, makes it an easy and practical stop during a busy day. While the store has experienced some mixed reviews, the presence of a "very helpful" employee and the generally positive feedback on the Italian ice and overall experience are strong positives. The menu's variety is a key feature, as it ensures that there is something for everyone in the family, from traditional frozen custard to unique blended drinks and customizable sundaes. The option to take home quarts and pints of Italian ice and frozen custard is a great convenience, allowing locals to enjoy their favorite treats long after they've left the store. This combination of a great location, a wide menu, and generally positive service makes Rita's a go-to spot for many in the Delaware community.
For those in the Rehoboth Beach area looking to visit or contact Rita's Italian Ice & Frozen Custard, here is the essential information:
Address: 47B Rehoboth Ave, Rehoboth Beach, DE 19971, USA
Phone: (302) 567-2658
Rita's Italian Ice & Frozen Custard is well-suited for locals in Delaware for several key reasons. Its fantastic location on Rehoboth Avenue makes it a convenient and integral part of the beach town's atmosphere. For residents who are regulars at the beach, it's a reliable spot for a high-quality frozen treat. The wide variety of menu items, from the classic Italian ice to the decadent frozen custard and creative combinations, ensures that every member of the family can find a dessert they will love. While the store has received some mixed feedback, the majority of customers praise the helpful staff and the quality of the core products. The brand itself is well-known and trusted, and this location continues to provide the experience that many have come to expect. Its presence on a busy street with great foot traffic makes it a true community hub. In short, Rita's is more than just a place to get dessert; it's a part of the local culture, providing a consistent and refreshing experience that has made it a favorite among those who live in and love the Rehoboth Beach area.
Rita's Italian Ice & Frozen Custard Details
Service options
- In-store pickup
- Takeout
- Dine-in
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Table service
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
47B Rehoboth Ave, Rehoboth Beach, DE 19971, USA
Rita's Italian Ice & Frozen Custard Reviews
cotton candyvanilla custardpretzelbeachrockseasonflavors
★ 5★ 4★ 3★ 2★ 1i got vanilla custard w oreos and it was so so bad, it tasted really strange, and the oreos were like stale already at like 12 pm. since i didn’t like it i gave it to my friend who ate less than half before throwing it out. she then got super bathroom sick and nauseous ALL weekend. not sure what was wrong with the ice cream…
May 25 · Mena efeturiI am a regular at Rita’s back home. I always enjoy their Italian ice, especially their cotton candy flavor. The employee who served me was very helpful. My only minor issue was that the ice was slushier than normal as if their freezer wasn’t getting cold enough. I’ve never seen that before at Rita’s. Overall, it was a good experience and unbelievable location!
June 18 · Bradley PStopped by today for a pumpkin frozen coffee that was kindly given for free as a reward from the app! Service was fast and lady was friendly! Don’t forget to tip these nice workers even if it’s a free treat! They work hard too! Thank you for my free treat, and your reward program on the app is awesome!
September 14 · sarahSure, everyone has different experiences with this place. However, mine was quite lovely. The two girls at the counter were very nice and even let me sample some flavors of custard. I ended up getting the Birthday Cake Batter. Rita's was a perfect, after the hot boardwalk snack.
August 21 · Hailey WarmuthLittle pricey, but it is the beach. Consistent quality
July 07 · Thomas Long
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