Rita's Italian Ice & Frozen Custard

Welcome, New Jersey locals! If you're on the hunt for a refreshing treat that promises to cool you down and put a smile on your face, look no further than Rita's Italian Ice & Frozen Custard. This beloved spot in Lakewood offers a delightful escape into a world of vibrant flavors and creamy textures, making it a perfect destination for families, friends, and anyone with a sweet tooth. Rita's has become a household name for its signature Italian ice and rich frozen custard, providing a unique dessert experience that sets it apart from traditional ice cream parlors. Whether you're a long-time fan or a first-time visitor, stepping into Rita's means preparing for a treat that’s both nostalgic and exciting.

Rita's Italian Ice & Frozen Custard is conveniently located at 681 River Ave Suite D, Lakewood, NJ 08701, USA. This prime location makes it easily accessible for residents across Lakewood and surrounding New Jersey communities. Situated within a bustling area, it's a straightforward drive for most, and there's typically ample parking available, ensuring a hassle-free visit. The ease of access means you can swing by for a quick treat after work, bring the kids after school, or make it a planned dessert outing with the whole family. Its presence on River Ave means it’s nestled within an area that’s familiar to many locals, making it a natural stop during errands or leisure activities. The welcoming storefront is easy to spot, inviting you in for a delicious experience without any fuss.

## Services Offered

• Italian Ice: Rita's is renowned for its wide array of Italian ice flavors, from classic fruit options like cherry, lemon, and mango to more adventurous seasonal selections. This dairy-free, fat-free, and cholesterol-free treat is a refreshing alternative to traditional ice cream, perfect for a hot New Jersey day. The texture is smooth and icy, dissolving delightfully in your mouth, leaving a burst of natural fruit flavor.
• Frozen Custard: For those who prefer a richer, creamier dessert, Rita's offers decadent frozen custard. This isn't just soft-serve; it's a denser, smoother, and more flavorful experience due to its higher egg yolk content and slower churning process. Available in classic vanilla, chocolate, and often a rotating flavor of the day, it provides a luxurious indulgence.
• Gelatis: A popular Rita's signature item, the Gelati combines layers of Italian ice and frozen custard, creating a delightful contrast in textures and temperatures. It's a symphony of sweet and creamy, soft and icy, offering the best of both worlds in one cup.
• Custard Blends/Concretes: For those who love mix-ins, Rita's offers creamy frozen custard blended with various toppings like cookies, candies, and fruit. While one customer noted an instance where their order included pretzels and an unknown chocolate instead of Heath bar, and another expressed disappointment with a half-filled cup for $8, the quality of the custard itself is generally well-regarded. Another customer, however, praised the chocolate custard, despite the portion size.
• Misto Shakes: These are refreshing beverages that blend Italian ice with frozen custard, creating a thick, sippable treat. They are perfect for on-the-go enjoyment.
• Pints and Quarts to Go: You can take your favorite Rita's treats home with you. Pints of frozen custard are available, although one customer noted that a $10 pint wasn't filled to their expectation, describing it as "not close to full." Despite this, the custard itself was considered "really good."
• Variety of Toppings: Customize your order with a selection of popular toppings, from sprinkles and whipped cream to candies and sauces, allowing for endless personalized combinations.

## Features / Highlights

• Extensive Flavor Selection: Rita's prides itself on its vast and rotating selection of Italian ice flavors. This ensures there's always something new to try, keeping locals coming back to discover their next favorite. The variety caters to all palates, from sweet and fruity to tangy and refreshing.
• High-Quality Ingredients: The commitment to quality is evident in the taste of their products. The frozen custard is notably creamy and rich, while the Italian ice is made with real fruit flavors, delivering an authentic and satisfying experience.
• Family-Friendly Atmosphere: Rita's locations are typically designed to be welcoming and comfortable for families. It’s a place where kids can enjoy a sweet treat and adults can relax. The vibrant atmosphere adds to the overall enjoyment of the visit.
• Customer Service Focus: While individual experiences can vary, one customer specifically highlighted a positive interaction with a server named Nelsy, describing her as "very happy and nice." This indicates a commitment to friendly and attentive service, which enhances the customer experience.
• Signature Treats: The unique offerings like Gelatis and Misto Shakes distinguish Rita's from other dessert shops. These creations provide innovative ways to enjoy their core products, appealing to those seeking something beyond a standard scoop.
• Seasonal Specials: Beyond the regular menu, Rita's often introduces seasonal flavors and limited-time offerings, keeping the menu fresh and exciting throughout the year. This encourages repeat visits and gives locals something to anticipate.

## Contact Information

Address: 681 River Ave Suite D, Lakewood, NJ 08701, USA

Phone: (848) 777-4827

Mobile Phone: +1 848-777-4827

## Conclusion: Why This Place is Suitable for Locals

For anyone living in or around Lakewood, New Jersey, Rita's Italian Ice & Frozen Custard is more than just an ice cream shop; it’s a community staple. Its convenient location on River Ave makes it an easy stop for a quick, delicious treat on any given day. Whether you're picking up the kids from school, finishing a day of errands, or simply craving something sweet, Rita's is perfectly positioned to satisfy your desires. The extensive menu, featuring everything from refreshing Italian ice to indulgent frozen custard and unique Gelatis, ensures there's always something to please every palate in the family. While some customers have noted minor issues with order accuracy or portion sizes, the overall consensus points to the high quality and deliciousness of their core products, particularly the frozen custard. The positive feedback regarding friendly staff, such as Nelsy, further enhances the appeal, creating a welcoming and pleasant environment for all visitors. It's a place where memories are made over scoops of Italian ice and creamy custard, solidifying its role as a beloved local dessert destination. For a taste of happiness that's both familiar and exciting, Rita's Italian Ice & Frozen Custard in Lakewood remains a top choice for New Jersey residents.

Rita's Italian Ice & Frozen Custard

681 River Ave Suite D, Lakewood, NJ 08701, USA