Strollo's Lighthouse Introduce
For generations of locals and summer visitors alike, a trip to the Jersey Shore isn't complete without a stop at Strollo's Lighthouse. Nestled in the heart of Long Branch, this iconic spot has become a true institution, known for its delicious homemade Italian ice and creamy soft-serve ice cream. More than just a dessert shop, Strollo's is a cherished part of the local community, offering a refreshing escape and a taste of tradition that has been enjoyed since 1976. The vibrant atmosphere and classic treats make it the perfect place to cool down after a sun-filled day at the beach, providing a sweet ending to any summer adventure.
Unlike many national chains, Strollo's Lighthouse has built its reputation on a commitment to quality and a unique approach to its products. The family-owned business prides itself on its time-honored recipes, passed down through the generations. They are especially famous for originating the concept of dispensing Italian ice through a soft-serve machine, a method that results in a wonderfully smooth, non-gritty texture that sets their treats apart from the rest. This inventive technique, combined with their use of natural ingredients in many of their flavors like lemon and pineapple, ensures that every spoonful is a burst of refreshing, authentic taste. Whether you’re a long-time fan or a first-time visitor, the experience at Strollo’s is all about enjoying a simple, classic pleasure in a location that embodies the best of the Jersey Shore.
The Long Branch location of Strollo's Lighthouse is conveniently situated at 250 Ocean Ave N, making it an ideal destination for anyone spending time at the shore. Its prime spot is directly across the street from the highly popular Seven Presidents Oceanfront Park, a key feature that makes it so beloved by beachgoers. The short walk from the sand to the counter makes it effortless to grab a refreshing treat without having to go far from the beach. This proximity has cemented its role as a go-to spot for a post-beach snack, a sweet reward after a day of swimming, or a satisfying dessert to enjoy as the sun sets.
Accessibility is a key part of the Strollo's experience. The shop is easily accessible by car, and while parking can be busy during peak summer months, there is a free parking lot on-site and free street parking in the area. This is a significant advantage, especially in a popular beach town where parking can often be a challenge. For those arriving on foot from the beach or nearby neighborhoods, the walk is straightforward and safe. The shop itself is designed for quick service through a walk-up window, making it easy to order and get back to your activities. There is also plenty of outdoor seating available with benches and tables, providing a comfortable place to relax and enjoy your dessert with a view of the surrounding area.
Strollo’s Lighthouse is dedicated to offering a variety of frozen treats to satisfy every craving. Their menu is built on a foundation of classic favorites and exciting seasonal options.
Their core offerings include:
Homemade Italian Ice: This is the signature item that has made Strollo's a local legend. They offer a wide range of classic flavors like lemon, cherry, and blue raspberry, as well as unique options such as root beer, cantaloupe, and pistachio. The use of a soft-serve machine gives the ice a smooth, creamy consistency that’s incredibly refreshing.
Soft-Serve Ice Cream: The shop serves perfectly creamy soft-serve in classic flavors like vanilla, chocolate, and strawberry. They also feature specialty soft-serve flavors of the week, which can include options like cannoli, cheesecake, or peanut butter, adding a delightful surprise for returning customers.
Epic Combos and More: Strollo's allows customers to get creative by mixing and matching Italian ice and soft-serve ice cream in a single cup. You can create your own perfect blend, like a "Creamsicle" with orange ice and vanilla soft-serve. They also offer shakes, hurricanes, and sundaes with a variety of toppings.
Seasonal Flavors: In addition to the regular menu, the team at Strollo’s frequently introduces special flavors of the week for both Italian ice and soft-serve. This keeps the menu fresh and gives locals a reason to come back again and again to try something new and exciting.
Party and Event Rentals: For those looking to bring the Strollo’s experience to their own events, the business offers mobile rentals. These packages can include unlimited servings of a selection of Italian ice and soft-serve flavors, along with all the necessary supplies, making it a perfect addition to any party.
What truly sets Strollo's Lighthouse apart are the unique features that define its character and make it a beloved local hotspot. These are the details that locals know and love:
Cash-Only Policy with On-Site ATM: A well-known fact among regulars, Strollo’s is a cash-only establishment. To ensure a smooth experience for all customers, they have an ATM located conveniently on the premises, so you don't have to worry if you come unprepared. This simple system helps keep lines moving and maintains the classic, no-fuss feel of the shop.
Family-Friendly and Pet-Friendly: Strollo's is a welcoming place for the whole family, including your furry friends. The outdoor seating area makes it a great spot to bring a dog, and they even offer special treats for pets, making it a perfect destination for a family outing after a walk along the beach.
Proximity to Seven Presidents Oceanfront Park: The location is a major highlight. Being just steps away from one of the area's most popular beaches makes Strollo's the ultimate post-beach destination. It's the ideal spot for a quick cool-down, a sweet treat, or a refreshing dessert to cap off a day in the sun and surf.
High-Quality, Homemade Products: The commitment to making their own Italian ice and using high-quality ingredients like those from New Jersey's own Welsh Farms for some of their ice cream, is a huge draw. This focus on quality and tradition is what creates the superior taste that has earned Strollo's such a loyal following and high ratings on platforms like TripAdvisor.
Distinctive Lighthouse Building: The shop's charming, eye-catching building, designed to resemble a lighthouse, is a landmark in itself. It’s an iconic and recognizable structure that adds to the shop's unique character and coastal appeal, making it easy to find and a memorable part of the Long Branch experience.
To learn more about Strollo's Lighthouse, including their daily flavors or current hours of operation, you can reach out directly.
Address:
250 Ocean Ave N, Long Branch, NJ 07740, USA
Phone:
(732) 229-1222
It is always a good idea to call ahead to inquire about specific seasonal flavors or hours, especially during the off-season.
Strollo’s Lighthouse is far more than just a place to get dessert; it's a long-standing tradition for the New Jersey community. For locals in Long Branch and beyond, it represents the essence of a perfect summer day. The shop's commitment to its original, homemade recipes and its unique soft-serve style of Italian ice has created a product that is truly unmatched in the region. This isn't a generic, mass-produced treat; it’s a taste of local history and a flavor profile that evokes the spirit of the Jersey Shore.
Its location is a major reason for its local appeal. Positioned right across from Seven Presidents Oceanfront Park, it's a natural meeting point and a regular stop for families and friends who are enjoying the beach. The friendly staff, the classic walk-up window, and the outdoor seating all contribute to an atmosphere that feels both nostalgic and welcoming. The cash-only policy, while a small detail, adds to this traditional charm and is something locals are well aware of, and the on-site ATM ensures no one misses out. Whether you’re grabbing a cup of cherry ice or a classic vanilla cone, Strollo's Lighthouse offers a sweet, simple, and satisfying experience that has been a part of local life for decades. It's a place where new memories are made while old ones are fondly remembered, solidifying its place as a true gem of the Long Branch community.
Strollo's Lighthouse Details
Service options
- Onsite services
- Takeout
- Dine-in
- Delivery
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Table service
Atmosphere
- Casual
- Trending
- Trendy
Crowd
- Groups
Planning
- Quick visit
Payments
- Cash-only
- Debit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Strollo's Lighthouse Photos










Strollo's Lighthouse Location
Strollo's Lighthouse
250 Ocean Ave N, Long Branch, NJ 07740, USA
Strollo's Lighthouse Reviews
italian iceflavorsbeachsummerpeanut buttervanillaATMparkingpistachioroot beer
★ 5★ 4★ 3★ 2★ 1Sweet escape near the shore 🍦Stopped by Strollo’s Lighthouse in Long Branch—just steps from Seven Presidents Oceanfront Park—for the ultimate vanilla + strawberry cone combo.Heads up: it’s cash only, but they’ve got an ATM on site for easy access. Perfect way to cool down after a day at the beach! 🏖️✨⸻Some extra info:• Strollo’s Lighthouse (Long Branch) is located at 250 Ocean Ave N, just across from Seven Presidents Beach – a great move after soaking in some sun   .• Known for soft‑serve ice cream and Italian ice, they offer classic and seasonal flavors—and are beloved on TripAdvisor too .• Yes, bring cash—but they’ve got an ATM on site, so you’re covered.Enjoy that cone—and the beach vibes next door!
July 05 · Raquel GerlaniNice spot close to the shore for a quick dessert/ sugar rush. Ice cream was good as well as the Italian ice. No complaints. It is CASH ONLY, so make sure you bring cash so you're not disappointed.
June 29 · Tamara MitchellI first discovered this place through an Instagram posting, and I knew I had to check them out. This is such an adorable cash only ice cream shop. The structure alone is very eye-catching and appealing. They have your standard flavors of ice cream of chocolate, vanilla, and strawberry, but they also have the flavors of the week. They also have homemade ices and sundaes, and everything they sell is reasonably priced. I ordered the salted caramel pretzel and chocolate cone, and both flavors tasted great. The staff here is friendly as well. Major plus is that they have plenty of on-site parking and outdoor seating. If you don't have any cash handy, they have an ATM on the premises as well. This place is too cute and is definitely worth checking out. I look forward to coming back in the future the next time I travel through Long Branch.
July 21 · Lisa SThe ice cream is always good here. Try the cantaloupe flavour if they have it when you visit. It is so good. Its cash only so keep that in mind before you come.
July 11 · ElanLike another reviewer mentioned- it’s pretty overrated. The ice cream wasn’t anything amazing. What’s worse is that they are cash only. In 2025, there’s no way for you guys to accept card? Tons of places accept Apple Pay/Tap Pay. Conveniently, there’s an ATM machine by the side to make you spend more money. Very ridiculous in this digital age but if you’re just looking for some average ice cream close to the shore, sure I guess go here.
June 20 · Megan Doff
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