The Grand Stand Introduce
Welcome to The Grand Stand, a local gem nestled in the heart of Merrill, Wisconsin. We are proud to be a go-to destination for delicious ice cream and satisfying quick-serve meals. Our establishment has become a popular spot for families, friends, and anyone looking to enjoy a sweet treat in a welcoming atmosphere. We are particularly renowned for serving high-quality Chocolate Shoppe ice cream, a beloved brand known for its rich and creamy flavors. This commitment to quality is at the core of what we do, ensuring that every scoop is a memorable experience. While we are a relatively newer presence in the community, our commitment to providing great food and fantastic ice cream has quickly made us a local favorite. We understand the importance of having a dependable place to grab a treat, and we strive to be that place for our neighbors in Merrill and the surrounding areas.
At The Grand Stand, we believe that simple pleasures, like a scoop of great ice cream, can make a big difference in a day. Our menu is designed to offer a variety of options that are both delicious and convenient. We take pride in our offerings and the positive feedback we receive on the quality of our food and ice cream. For example, a customer noted that while we were out of some items, "what we got was very good," and another review highlighted that the "Quality of the ice cream is always great." We are committed to maintaining this high standard and continuously working to improve our service and menu availability. We understand that finding reliable information is crucial for our customers, and we are working to make our seasonal hours more accessible. Our goal is to create a positive and enjoyable experience for every person who visits, ensuring they leave with a smile and a desire to return.
We are aware of the importance of excellent customer service and are dedicated to training our staff to be as friendly and helpful as possible. While we are a busy establishment, we take all feedback, including constructive criticism about service, very seriously. We want every customer to feel valued and respected, as they are the ones who "keep you in business to have a job." We believe that a positive attitude and patience are key, especially during peak seasons when things can get hectic. Our focus is on making sure that the high quality of our food and ice cream is matched by the warmth of our service. We are committed to building a team that reflects the friendly spirit of Merrill and provides a welcoming environment for all. We want The Grand Stand to be a place where both the ice cream and the experience are top-notch.
The Grand Stand is located at 501 Grand Ave, Merrill, WI 54452, USA, making it a highly accessible spot for both locals and those passing through. Our prime location on a main avenue ensures that we are easy to find and convenient to visit. Situated in a central part of Merrill, we are a perfect stop on the way home, after a local event, or as a planned destination for a treat. The presence of a newer building suggests a modern and clean establishment, which adds to the overall pleasant experience. Being a counter-service restaurant, we provide a quick and efficient way to get your food and ice cream without a long wait, allowing you to get back to your day or enjoy your treat outside.
While we are a newer establishment, our location on Grand Ave offers a natural hub for community activity. The outdoor seating is a key feature, perfect for enjoying a warm Wisconsin day while savoring a delicious scoop of ice cream. We understand that amenities are important to our customers, and we take feedback about facilities, such as the absence of a public restroom, to heart. We recognize that for families and travelers, having a place to "clean up after meals" is a significant consideration. While the current setup is counter service with outdoor eating, we are always evaluating how to best serve our community and provide the most comfortable experience possible. Our commitment to accessibility extends beyond just our physical location; it includes being a place that is welcoming and accommodating to all who visit. The ease of access combined with the casual, outdoor dining atmosphere makes The Grand Stand a perfect choice for a quick and enjoyable treat.
We are proud to offer a range of services designed to provide a satisfying experience for our customers.
- Chocolate Shoppe Ice Cream: We exclusively serve premium Chocolate Shoppe ice cream, a highly-regarded brand known for its exceptional quality and diverse flavors.
- Counter Service: Our efficient counter service ensures that you receive your order promptly, making us a great choice for a quick treat or meal.
- Variety of Menu Items: Beyond ice cream, we offer a selection of food items that are noted for being "very good."
- Outdoor Seating: Our establishment features outdoor seating, allowing customers to enjoy their food and ice cream in the fresh air.
- Seasonal Operation: As a seasonal business, we cater to the warmer months, providing a perfect summer destination for locals and visitors. We are working to make our hours of operation more widely known.
- Takeout Options: Customers can easily take their orders to go, perfect for enjoying our treats wherever they are headed.
The Grand Stand has several key features and highlights that make us a unique and valued part of the Merrill community.
- High-Quality Ice Cream: Our commitment to serving Chocolate Shoppe ice cream is a major highlight, as it’s known for its "always great" quality.
- Great Food: Despite occasional inventory issues, our food items are consistently reviewed as being "very good," offering a nice complement to our ice cream.
- Newer Building: The modern and clean appearance of our building contributes to a pleasant and welcoming atmosphere.
- Community Focus: We are a local business that values our customers and takes their feedback seriously, using it to improve our service and operations.
- Casual and Relaxed Vibe: The counter-service model and outdoor seating create a relaxed, casual environment that is perfect for a low-key outing.
- Central Location: Our spot on Grand Ave makes us a convenient and easily accessible destination for anyone in Merrill.
For up-to-date information on our hours or to get in touch with us, please use the following contact information:
Address: 501 Grand Ave, Merrill, WI 54452, USA
Phone: (715) 722-0882
The Grand Stand is an ideal destination for Merrill locals for a variety of reasons. It provides a reliable source of high-quality Chocolate Shoppe ice cream, a brand that is well-loved in Wisconsin. The casual, counter-service model is perfect for busy families and individuals looking for a quick and satisfying treat without a fuss. While we acknowledge the feedback regarding service and facilities, we are committed to being a business that listens and adapts. The fact that a customer noted the "quality of the ice cream is what saved the day" shows that our core product is something that locals can consistently count on. We are dedicated to ensuring that the overall experience catches up to the quality of our food and ice cream.
For the community of Merrill, The Grand Stand represents a place where you can enjoy a simple pleasure in a pleasant setting. The outdoor seating is a great feature for enjoying the Wisconsin weather, and our central location makes us a convenient stop for any occasion. We are a part of the local business landscape, and we value the support of our neighbors. By visiting The Grand Stand, you are not just getting a scoop of ice cream; you are supporting a local business that is striving to be better for its community. We look forward to serving you and becoming a consistent source of happiness for you and your family.
The Grand Stand Ice Cream
Sundaes
- Caramel Chaos
- Grasshopper
- Peanut Butter Lovers
- Strawberry Or Raspberry
- Cheesecake Supreme
- Build Your Own Sundae
Frosted Fusions
- Build Your Own Fusion
- Fat Elvis
- Peanut Butter Passion
- S'mores
- Berry Blast
- Ultimate Oreo
- Pecan Turtle
Novelties
- Banana Split
- Cookie Sandwich
- Ice Cream Sandwich
Specialty Sundae
- Chocolate Explosion
- Grand Mountain: Brownie
- Riverbend Trail
Others
- Vanilla
- Chocolate
- Twist
- Monkey Tail
- Frozen Dipped Banana
- All Day Breakfast
- Berries And Cream
- Cinnamon 'N Sugar
- Cinnamon Sugar Mini Doughnuts
- Baby Cakes
The Grand Stand Details
Service options
- In-store shopping
- Takeaway
- Delivery
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
Payments
- Debit cards
- NFC mobile payments
- Credit cards
The Grand Stand Photos










The Grand Stand Location
The Grand Stand Reviews
cheese curdspricesconesandwichfairshakesmaltstacoswalking tacorocks
★ 5★ 4★ 3★ 2★ 1What are your hours and do you close at certain times of the year? I can’t find them anywhere. Food was good when we were here but there is no bathroom, which I think is a disservice as this looks like a newer building. An outside bathroom could have been added and should’ve as a public restaurant even though it’s counter service and you eat outside. I do love chocolate shoppe ice cream and with a bathroom would’ve come here more often as we have to travel here and need a place to clean up after meals. They were out of a lot of food items during our visit but what we got was very good.
April 29 · Tricia VQuality of the ice cream is always great. Customer service was a flop. If you can’t deliver service right maybe don’t work in customer service. Asked for a dish & lady at the window didn’t hesitate to snap on me over not letting her know about the dish & then ran out of patience with me. I understand it’s hot outside, but being the only people at the window didn’t have to be so rude & take it out on me. These days I miss when grand stand was Briqs. Let alone treating paying customers that keep you in business to have a job & treat them like that… 0/10. Ice cream quality is what saved the day & knowing people can be crap sometimes when they’re miserable with themselves.
July 17 · Danielle DesChampPart of the menu was unavailable but they do have a large selection. I enjoy the cheese curds and the Italian fries.
July 19 · Hilary McLovinEverything about Grand Stand is amazing. However my husband and I have been a couple of times recently and y’all have been closed. The website says you’re open until 9pm and I’ve asked the workers as well when they close. I was still told 9pm. But each time my husband and I have wanted ice cream it would be way before 9pm and you Would be closed. It’s just kinda disappointing. Its still an amazing place and I’m a loyal customer.
October 22 · Presley SchwartzGreat service, I was overwhelmed with all the yummy choices and they listed a few of their favorites! And I had my dog with me, so he got a pup cone 🤍 food was also really good! 10/10 recommend
September 03 · Karissa Redman
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