Van Leeuwen Ice Cream Introduce
For anyone in New Jersey seeking an exceptional ice cream experience, a visit to Van Leeuwen Ice Cream at the American Dream Mall in East Rutherford is an absolute must. This isn't just another ice cream shop; it's a destination for truly unique and high-quality frozen delights, catering to a wide range of tastes and dietary preferences. From classic scoops to inventive flavors and a celebrated array of vegan options, Van Leeuwen has solidified its reputation as a go-to spot for dessert enthusiasts across the Garden State.
Originally hailing from New York, Van Leeuwen Ice Cream has brought its artisanal approach to New Jersey, establishing a beloved presence within the sprawling American Dream Mall. Their philosophy revolves around using simple, high-quality ingredients to create ice cream that not only tastes incredible but also makes you feel good. This commitment shines through in every scoop, whether you're indulging in a rich dairy flavor or exploring their impressive selection of plant-based creations. Locals often rave about the unique combinations and the creamy texture that sets Van Leeuwen apart, making it a frequent stop for many enjoying a day out at the mall or specifically seeking out a top-tier sweet treat.
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Van Leeuwen Ice Cream is perfectly situated at 1 American Dream Way, East Rutherford, NJ 07073, USA, specifically located on Level 2 within the vast American Dream Mall. This strategic placement makes it incredibly convenient for shoppers, visitors to the various attractions within the mall (like Nickelodeon Universe or DreamWorks Water Park), and anyone in the greater New Jersey area looking for a premium ice cream experience. The American Dream Mall itself is a major landmark in East Rutherford, easily accessible from numerous major highways, including the New Jersey Turnpike (I-95), Route 3, and Route 17.
Reaching the mall is straightforward, whether you're driving or utilizing public transportation. The mall offers ample parking, though it's worth noting that parking fees may apply depending on the duration of your visit. For those relying on public transit, several bus routes serve the American Dream complex, connecting it to various parts of New Jersey and even New York City. Once inside the mall, navigating to Level 2 is clearly signposted, ensuring a hassle-free journey to your ice cream destination. Its location within such a popular entertainment and retail hub makes Van Leeuwen Ice Cream an ideal stop for a refreshing break during a day of fun and exploration.
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Van Leeuwen Ice Cream at American Dream Mall offers a comprehensive menu designed to satisfy all ice cream cravings, with a particular emphasis on both traditional and innovative options, including a robust selection for those with dietary preferences.
Classic Ice Cream Scoops: Van Leeuwen is renowned for its rich and creamy classic ice cream flavors. Popular choices often include fan favorites like Cookies & Cream, Honeycomb (a customer favorite noted in reviews), Earl Grey Tea, Sicilian Pistachio, Vanilla Bean, Chocolate, Strawberry, and Mint Chip. They often feature seasonal and limited-edition flavors as well, ensuring there's always something new and exciting to try.
Extensive Vegan Ice Cream Selection: A standout feature of Van Leeuwen is their incredibly diverse and highly-praised vegan ice cream offerings. Made with bases like cashew milk, oat milk, and coconut cream, these plant-based options are known for their exceptional creaminess and flavor. Vegan flavors include Vegan Choc Chip Cookie Dough (a customer favorite), Vegan Peanut Butter Brownie Honeycomb, Vegan Cookies & Cream Caramel Swirl, Vegan Churros & Fudge, Vegan Oat Milk Brown Sugar Chunk, Vegan Chocolate Cookie Dough Honeycomb, and Vegan Strawberry Shortcake. The commitment to quality in their vegan line makes them a top choice for dairy-free customers in New Jersey.
Sundaes and Milkshakes: For those seeking a more elaborate treat, Van Leeuwen offers a variety of sundaes and milkshakes. These can be customized with various toppings such as hot fudge, salted caramel sauce, whipped cream, cookies & cream crumble, and sprinkles.
Ice Cream Sandwiches and Pints: Beyond scoops, customers can purchase pre-made ice cream sandwiches, often featuring unique flavor combinations, or take home pints of their favorite flavors to enjoy later. This is perfect for locals who want to stock up on their favorite Van Leeuwen treats.
Cones and Bowls: Customers can choose between classic cups or their housemade waffle cones and bowls, freshly made to complement the ice cream experience.
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Van Leeuwen Ice Cream at American Dream Mall stands out for several key features, making it a highly recommended spot for ice cream lovers in New Jersey:
Exceptional Flavor Variety: Van Leeuwen is celebrated for its wide and often unconventional range of flavors. Beyond standard offerings, they consistently introduce unique and seasonal creations that intrigue and delight customers. This commitment to innovation keeps the menu exciting and encourages repeat visits from those eager to try what's new.
High-Quality Ingredients: A core principle of Van Leeuwen is the use of simple, good ingredients. They are known for sourcing premium components, which translates directly into the rich taste and creamy texture of their ice cream. This dedication to quality resonates with discerning customers who appreciate natural and well-made products.
Outstanding Vegan Options: One of the most significant highlights, as echoed by customer reviews, is their extensive and delicious selection of vegan ice cream. For individuals with dietary restrictions, allergies, or those simply choosing a plant-based lifestyle, Van Leeuwen offers a superior experience that often rivals or even surpasses traditional dairy ice cream in flavor and texture. This inclusivity is a major draw for the New Jersey community.
Friendly and Knowledgeable Staff: Customer reviews often highlight the excellent service, with staff members like Alan being specifically praised for their helpfulness and ability to offer great recommendations. This friendly and engaging atmosphere enhances the overall experience, making customers feel welcome and valued.
Sampling Available: As mentioned in a customer review, being able to "ask for a sample" is a fantastic feature. With so many tempting flavors, samples allow customers to confidently choose their perfect scoop, ensuring satisfaction with their purchase.
Prime Location in American Dream Mall: Being situated within a major entertainment and retail complex adds to its appeal. Visitors can easily combine their ice cream treat with shopping, attractions, or a day out with family and friends, making it a convenient and enjoyable stop.
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For those planning a visit to Van Leeuwen Ice Cream at American Dream Mall, here is their contact information:
Address: 1 American Dream Wy, East Rutherford, NJ 07073, USA
Phone: (551) 248-4957
Mobile Phone: +1 551-248-4957
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Van Leeuwen Ice Cream at the American Dream Mall is an ideal spot for New Jersey locals for several compelling reasons, making it a true gem within the community. First and foremost, its location in East Rutherford, easily accessible from across North Jersey, ensures that a premium ice cream experience is never far away. Whether you’re coming from a quick trip to the mall, a day of family fun at the attractions, or simply seeking out a delicious treat, its convenient placement makes it a hassle-free destination.
What truly sets Van Leeuwen apart for locals is its unwavering commitment to quality and inclusivity. In an increasingly health-conscious and diverse community like New Jersey, the extensive and highly-rated vegan ice cream options are a game-changer. As one customer enthusiastically shared, having "many opinions here" as a vegan, and finding "absolutely amazing" flavors like chocolate chip cookie dough, speaks volumes. This caters not only to vegans but also to individuals with dairy sensitivities or those simply exploring plant-based diets, ensuring that everyone can enjoy a delightful dessert experience alongside their family and friends. This welcoming approach makes it a truly inclusive spot for the diverse population of New Jersey.
Moreover, the dedication to unique and delicious flavors, from their classic Cookies & Cream to more adventurous options, means there’s always something to pique your interest. The ability to sample flavors, combined with a friendly and helpful staff, creates a welcoming atmosphere that encourages repeat visits. It's more than just a quick grab-and-go; it's a place where you can explore new tastes and enjoy a moment of indulgence. For locals, Van Leeuwen Ice Cream at American Dream provides a consistent, high-quality, and enjoyable experience that elevates the simple pleasure of having ice cream into a memorable occasion, firmly cementing its place as a local favorite in the New Jersey dessert scene.
Van Leeuwen Ice Cream Details
Service options
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Table service
Atmosphere
- Casual
- Trendy
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- Good for kids
Van Leeuwen Ice Cream Photos










Van Leeuwen Ice Cream Location
Van Leeuwen Ice Cream
1 American Dream Wy, East Rutherford, NJ 07073, USA
Van Leeuwen Ice Cream Reviews
veganflavormallamerican dreamhoneycombpatientshakeso deliciouscookies and creamicecream hands
★ 5★ 4★ 3★ 2★ 1The best ice cream!!! Hands down. If you're ever at American Dream Mall, stop by Van Leeuwen on Level 2. So many different flavors to choose from. If you're ever unsure, ask for a sample. Our favorite is the Cookies and Cream because a life without anything good is bad!
April 26 · Viva TravelsIt's absolutely amazing. I'm vegan. I have limited opinions when dining out. I have many opinions here. Staff was fabulous and made great recommendations, easy to talk to. Alan is fantastic absolutely amazing. Since I have had diet restrictions due to health issues. It's amazing to be able to have places to go that I can eat with family. I can't tell you the last time I had ice cream, let alone my favorite chocolate chip cookie dough. It is absolutely amazing if you are thinking about it. Think no more get it. My husband had the shamrock shake, and he said it was the best. 10 stars for this place.
March 01 · Karen GLet's start by saying right off the start the ambiance is amazing and very eye-popping but it didn't stop there the greeters, as you walk up to the counter are a first-class service and the vibes are definitely it but the cherry on top pun intended the ice cream and shakes are out of this world you ever get any chance to pass through New Jersey, make this one of your stops, you will not be disappointed.
March 01 · A GThe ice cream is really good to say the least but the customer service is why I would definitely return. All the staff were extremely friendly and helpful. They were all very patient to explain the ice creams to me with no qualms. Allen was also so helpful, polite, respectful and receptive as I expressed my concerns with allergies. 10 out of 10 would definitely recommend this. Mike, Naima, Leslie and Angel are exceptional at what they do. You all are awesome!!!
May 10 · Krystal RiveraWe visited this ice cream place today and tried the turtle sundae, which was absolutely delicious. To top it off, the customer service provided by Mike was exceptional. He was incredibly helpful in suggesting flavors and made our experience even more enjoyable with his friendly and professional attitude . It’s rare to come across such outstanding service—Mike truly went above and beyond. More places need employees like him!
April 14 · Sadia mumtaz
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