Aurelia - Authentic Asian Flavors in Gelato & Sorbetto (Midtown NYC)

Nestled in the bustling heart of Midtown Manhattan, Aurelia - Authentic Asian Flavors in Gelato & Sorbetto offers New Yorkers a truly distinctive and delightful frozen treat experience. This isn't your average scoop shop; it's a "Japanese gelato place in a little deli" that specializes in translating the rich and nuanced tastes of Asia into creamy gelato and refreshing sorbetto. For those with adventurous palates or a craving for authentic, "cool" and "very on point" Asian flavors, Aurelia stands out as a must-visit destination.

This article will provide a clear, engaging, and informative overview of Aurelia, guiding locals through what makes this spot a hidden gem in the city. We'll explore its convenient location in Midtown, detail the specialized services and unique flavors it offers, highlight its distinctive features that set it apart, and provide all the necessary contact information. Our aim is to give you a factual yet inviting glimpse into why Aurelia is perfectly suited for New Yorkers seeking a unique, high-quality, and culturally inspired dessert. Their dedication to genuine flavors, as praised by customers who tried "jasmine green tea and genmaicha," is a testament to their authenticity.

Aurelia has carved out a niche by focusing on flavors that resonate with Asian culinary traditions, transforming beloved beverages and ingredients into artisanal frozen delights. This innovative approach allows them to offer tastes that are both familiar to those with a connection to Asian cuisine and excitingly new to others. Their commitment to authenticity ensures that each scoop or pint delivers a true representation of the original flavor profile, making it a unique stop on New York's vast dessert landscape.

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Aurelia is conveniently located at 255 W 43rd St, New York, NY 10036, USA. This address places it squarely in Midtown Manhattan, specifically within the vibrant and high-traffic Theater District, just a stone's throw from Times Square. Its position within a "little deli," as described by a customer, might make it seem like a hidden gem, but its central location ensures excellent accessibility for New Yorkers from all over the city.

The accessibility of this area is unparalleled. Numerous subway lines serve the vicinity, including the A, C, E, N, Q, R, W, S, 1, 2, 3, and 7 trains, all with stations within a very short walking distance. This makes Aurelia an ideal stop for those attending Broadway shows, exploring the Times Square area, or simply commuting through Midtown. Bus routes also frequently traverse 42nd and 43rd Streets, providing additional public transportation options.

While a "cute little shop" might imply a smaller footprint, its integration into an existing deli means it benefits from steady foot traffic and a quick, in-and-out experience. This is perfect for New Yorkers on the go who appreciate efficiency without sacrificing quality. The bustling energy of Midtown complements the unique flavors offered, making Aurelia a convenient and intriguing stop for a sweet treat during a busy day in the city.

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Aurelia specializes in bringing authentic Asian flavors to the traditional Italian concepts of gelato and sorbetto. Their menu, while not extensive in terms of number of containers displayed, is rich in unique and distinctive taste profiles. Here's a breakdown of what they offer:

• Authentic Asian-Flavored Gelato Scoops: Their primary offering. Aurelia provides a selection of dairy-based gelatos infused with popular Asian flavors. Examples include:

  • Hojicha Gelato (roasted green tea from Japan)
  • Thai Iced Tea Gelato (black tea leaves and spices from Thailand)
  • Japanese Chocolate Gelato (rich chocolate bars from ROYCE')
  • Japanese White Chocolate Gelato (rich chocolate bars from ROYCE')
  • Black Milk Tea Gelato (luxurious black tea leaves from Ten Ren)
  • Jasmine Green Tea Gelato (jasmine green tea leaves from Taiwan by Ten Ren)
  • Banana Milk Gelato (inspired by Korean banana milk)
  • White Rabbit Gelato (White Rabbit vanilla toffee candy from China)
  • Genmaicha Gelato (green tea leaves with matcha powder and roasted rice from Japan)
  • Vietnamese Iced Coffee Gelato (fresh roasted coffee beans by Blue Bottle)
  Customers specifically praised the "jasmine green tea and genmaicha" flavors as "very on point."

• Vegan Sorbetto Scoops: Aurelia also offers a compelling range of dairy-free and vegan-friendly sorbettos, focusing on fresh Asian fruit and beverage inspirations. Examples include:

  • Korean Corn Tea Sorbetto (roasted corn tea from Korea)
  • Korean Pear Sorbetto (fresh Korean pear), which customers found "super good"
  • Red Dragonfruit Sorbetto (fresh red dragonfruit)
  • Sikhye Sorbetto (homemade Korean sweet rice punch)
  • Podo (Korean Grape) Sorbetto (fresh Korean grapes)

• Fresh Pints To-Go: For those who want to enjoy Aurelia's unique flavors at home, they sell freshly packed pints. While the scoop display might have "just five flavor containers," pints offer a wider variety of flavors, allowing customers to "crush it on walk home," as one reviewer did with a pint of hojicha. Pints are typically $14.

• Customizable Orders: While not explicitly stated as "sundaes," the concept of choosing multiple scoops (e.g., "Two scoops $11") allows for personal flavor combinations, like the successful pairing of Korean pear sorbet and genmaicha.

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Aurelia's distinctive approach to frozen desserts, combined with its location, creates several key highlights that make it a notable spot in NYC:

• Authentic Asian Flavor Focus: This is Aurelia's most significant distinguishing feature. Unlike typical ice cream shops, Aurelia specializes in "really Asian and cool" flavors like Genmaicha, Hojicha, Jasmine Green Tea, Korean Pear, and White Rabbit. This commitment to authentic Asian taste profiles sets it apart and attracts those seeking something beyond the ordinary. Customers confirm the "flavor is very on point!"

• High-Quality Ingredients: The menu explicitly states that both gelato and sorbetto are "made with whole ingredients." They use specific, premium components like "roasted green tea leaves from Japan," "black tea leaves from China by Ten Ren," and "rich chocolate bars from Japan by ROYCE'," indicating a commitment to quality and genuine flavor.

• Excellent Vegan Sorbetto Options: Aurelia offers a robust selection of "Dairy-free & vegan-friendly" sorbettos. This ensures that a wide range of customers can enjoy their unique flavors, making it an inclusive dessert destination. Customers found the "Korean pear sorbet... super good."

• Cozy, "Deli" Atmosphere: The setting within a "little deli" creates a charming, intimate, and perhaps unexpected experience. While it's a small space, it contributes to its "cute little shop" ambiance, making it feel like a discovered gem.

• Friendly Staff: Positive customer experiences include praise for the "very nice" staff, indicating good customer service which always enhances a visit, especially in a busy area like Midtown.

• Pint Availability for Wider Selection: While the number of scoopable flavors might be limited at any given time (e.g., "just five flavor containers"), the availability of pints offers a broader range of flavors. This allows customers to explore more options and enjoy them at home, appealing to those who appreciate variety.

• Transparent Pricing (with some caveats): Prices are generally clear, with single scoops at $8 and pints at $14. However, one customer noted a "hefty forced tax of $3.42??" on a $14 pint, plus a tip screen, which caused confusion regarding the final cost for a pint. This suggests an area where clarity in pricing, particularly regarding taxes, could improve the customer experience.

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For those eager to discover the unique Asian-inspired gelato and sorbetto at Aurelia in Midtown NYC, here is the essential contact information:

• Address: 255 W 43rd St, New York, NY 10036, USA

• Phone: (616) 287-3542

Please note that the mobile phone number provided, +1 616-287-3542, is identical to the main phone number. For the most accurate and up-to-date operating hours, especially considering potential changes or holiday schedules, it is highly recommended to check their online delivery platforms (like Grubhub or DoorDash, where their menu is often listed) or search for their business hours online before your visit.

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For New Yorkers with a penchant for unique culinary experiences and a love for authentic flavors, Aurelia - Authentic Asian Flavors in Gelato & Sorbetto is a highly suitable and exciting addition to their dessert rotation. Its appeal to locals stems from several key factors.

Firstly, its prime and easily accessible location in Midtown Manhattan (255 W 43rd St) makes it incredibly convenient. Nestled within a bustling deli in the Theater District, it's a perfect stop for a quick, delicious treat whether you're working nearby, catching a Broadway show, or simply navigating the city's vibrant core. Its proximity to major subway lines ensures that New Yorkers from various boroughs can reach it without hassle.

Secondly, Aurelia's distinctive focus on authentic Asian-inspired gelato and sorbetto flavors truly sets it apart. In a city that prides itself on culinary diversity, Aurelia offers a genuinely unique taste experience. Customers rave about how "on point" the "jasmine green tea and genmaicha" flavors are, highlighting the authenticity and quality. For locals who appreciate genuine ingredients and culturally rich taste profiles, this is a refreshing alternative to standard ice cream offerings. The inclusion of "super good" vegan sorbetto options like "Korean pear sorbet" also caters to the growing demand for plant-based desserts without compromising on flavor or quality.

While a customer noted a smaller selection of scoop flavors at the counter, the availability of pints for a wider variety (like hojicha to "crush... on walk home") means that locals can still explore the full spectrum of Aurelia's offerings. The occasional confusion over "forced tax" and tipping is a minor point that can be easily addressed, but it doesn't detract from the core product's excellence.

In conclusion, Aurelia is a charming and innovative spot that brings a fresh perspective to the New York dessert scene. Its commitment to "Authentic Asian Flavors" in gelato and sorbetto, combined with its convenient Midtown location and "very nice" staff, makes it a highly recommended and suitable destination for any New Yorker looking to expand their sweet horizons and enjoy a truly unique frozen treat.

Aurelia - Authentic Asian Flavors in Gelato & Sorbetto (Midtown NYC)

255 W 43rd St, New York, NY 10036, USA