Briq's Soft Serve

Briq's Soft Serve is a well-known establishment in Wausau, Wisconsin, and a familiar name to many in the local area. As a business with a long history in the community, it holds a special place for many residents who have grown up with its sweet treats. Known for its wide variety of frozen desserts, from classic cones to massive flurries, Briq's offers a taste of nostalgia and a moment of sweet indulgence for everyone.

While every business has its ups and downs, and customer experiences can vary, Briq's has a reputation that has endured for decades. It's a spot that has become a part of the local culture, with a history that dates back to 1985. The company prides itself on being the "Home of the One-Pound Cone" and even has a "One Hundred Pound Club" for its most dedicated customers. This fun and engaging approach to soft serve has created a loyal following over the years, making it more than just a place to get ice cream.

Some customers may have experienced issues with the consistency or flavor of certain items, such as the soft serve being too warm or toppings overpowering the ice cream. However, it's also true that many loyal patrons continue to return, suggesting that such experiences may be an "off night" rather than the norm. A local favorite like Briq's often has a dedicated customer base because, for the most part, it delivers on its promise of a delicious and satisfying treat. The fact that it has been a part of the Wausau community for so long speaks volumes about its overall appeal and standing in the area.

Briq's Soft Serve is located at 1605 Merrill Ave, Wausau, WI 54401, USA. Its position on Merrill Avenue makes it a highly accessible spot for people living in Wausau and the surrounding areas. The shop is easy to find and is a well-known landmark for many in the community.

The location is convenient for a variety of occasions, whether you're taking a break from a long day, celebrating a special event, or simply grabbing a treat with the family. Its presence in Wausau ensures that it serves as a central point for those seeking a frozen dessert. It's an easy drive for most residents and visitors, and there is typically enough parking to accommodate customers, making a visit to Briq's a hassle-free experience.

Briq's Soft Serve provides a comprehensive menu of frozen treats that have become a staple for many in the Wausau area.

• Soft Serve: The foundation of the menu, with a variety of sizes and flavors available. The soft serve is noted to be 96% fat-free, offering a tasty and lighter option.

• Sundaes: Classic sundaes topped with your choice of sauces and toppings, providing a traditional dessert experience.

• Flurries: These massive desserts are a popular item, known for their size. They blend soft serve with a variety of mix-ins, offering a rich and indulgent treat.

• Cones: Briq's is famous for its cones, especially the "One-Pound Cone" which has achieved local legendary status. They offer a variety of cone types, including dipped cones.

• Shakes, Malts, and Slushes: The menu also includes a wide selection of other classic frozen drinks and desserts, such as shakes, malts, root beer floats, and slush floats.

• Take-Home Items: For those who want to enjoy Briq's at home, they offer take-home quart soft serve, along with other items like popcorn and bottled water.

Several key features make Briq's Soft Serve a prominent part of the Wausau community and contribute to its enduring popularity.

• The "One-Pound Cone": This iconic and famously massive cone is a major highlight and a source of local pride. It’s a challenge and a treat all in one, and a key part of the shop's identity.

• One Hundred Pound Club: This unique loyalty program rewards the most dedicated customers, offering free ice cream for life after they've purchased 100 large cones. It's a fun way to engage the community and build lasting relationships.

• Long-Standing Local History: Having been a part of the Wausau community since 1985, Briq's has a nostalgic appeal for many residents. It has become a tradition for families and a cherished memory for those who grew up in the area.

• Variety of Treats: The extensive menu goes beyond simple soft serve, offering a wide array of sundaes, flurries, shakes, and other treats, ensuring there's something to satisfy every craving.

Address: 1605 Merrill Ave, Wausau, WI 54401, USA

Phone: (715) 675-3191

For the people of Wausau, Wisconsin, Briq's Soft Serve is a fixture of the community that provides a satisfying and memorable experience. While some customers may have had mixed experiences, the shop's long history and continued popularity are a testament to its overall appeal. It's a place where families can create new traditions and locals can relive old ones, all centered around the simple joy of a delicious frozen treat. The fun challenge of the "One-Pound Cone" and the loyalty of the "One Hundred Pound Club" show a deep connection to its customer base.

The wide variety of menu items ensures that there is always something to choose from, whether you are a fan of classic soft serve, a rich flurry, or a fruit-filled smoothie. This versatility, combined with its reputation as a local staple, makes Briq's Soft Serve a go-to spot for many in the area. Its ability to maintain a loyal following for over 30 years speaks to a consistent quality and a place in the community that goes beyond just the food.

In summary, for any local in Wisconsin looking for a reliable, nostalgic, and often-delicious ice cream experience, Briq's Soft Serve in Wausau is a cherished destination that has stood the test of time. It's a business that has become part of the city's identity, offering a taste of local charm and a sweet escape from the everyday.

Briq's Soft Serve

1605 Merrill Ave, Wausau, WI 54401, USA