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Ice Cream ShopIce Cream Shops Near MeMichiganMason CountyLudingtonIce Cream Shops in South Pere Marquette HighwayDairy Queen Store
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Dairy Queen Store

Ice cream shop ★4.0·$

66 S Pere Marquette Hwy, Ludington, MI 49431, USA

4.0
This is a Ludington local phenomenon and the busiest Dairy Queen I've ever seen. The owners and family of this business are some of the nicest people I know. Among other generosities, they will bring Dilly Bars, and other "cool treats," to various local businesses out of the goodness of their heart. If a Dairy Queen could wear a WWJD bracelet, this would be the one.Oh yeah.....they make a nice Chicago Dog, too. - Mike Burgardt
Dairy Queen Store Overview Intro Detail Photos Location Reviews

Dairy Queen Store Introduce

Welcome to the heart of summer in Michigan, where the sun shines bright and a cold, creamy treat is the perfect way to cool down. In the beautiful lakeside city of Ludington, one establishment stands out as a true local institution: the Dairy Queen Store on South Pere Marquette Highway. This isn't just any Dairy Queen; it's a bustling hub of community life, a place where memories are made, and the simple joy of an ice cream cone brings people together. From the friendly faces behind the counter to the long lines that are a testament to its popularity, this Dairy Queen is a local phenomenon that embodies the spirit of a Michigan summer. Whether you’re a long-time resident or a visitor enjoying the sights, a stop at this iconic spot is a must-do.

This particular Dairy Queen is more than just a store; it’s a seasonal landmark. It operates independently, with a distinct charm and character that sets it apart from typical franchise locations. Its opening each spring is a celebrated event, a sure sign that warmer days are here to stay. It's the kind of place where you know you're getting a treat made with care and served with a genuine smile. While it might be a busy spot, especially on a hot day, the delicious reward is always worth the wait. It's a place where families gather after a day at the beach, where friends catch up over a Blizzard, and where the simple pleasure of a Dilly Bar becomes a cherished memory.

The owners and their family have a reputation for being some of the nicest people around, and their generosity extends beyond the store's walls. They are known for their community involvement, often bringing "cool treats" to various local businesses just to brighten their day. This kind of kindness is a rare find and speaks volumes about the business's deep roots in the community. It's a testament to the fact that this Dairy Queen is not just about selling ice cream—it's about building relationships and making the community a better place. This local pride is a major reason why so many people are willing to wait in line, even when it stretches out to the road. They know they're not just buying a treat; they're supporting a business that cares.

The experience at this Dairy Queen is quintessentially Ludington. It's a no-frills, classic soft-serve joint that focuses on quality and service. While the lines can be long, they move steadily, and the atmosphere is always cheerful. It’s a place that thrives on the energy of the community and the excitement of a beautiful summer day. Whether you're craving a classic cone, a decadent Blizzard, or something savory like a Chicago Dog, this is the place to be. It's the kind of spot that defines summer in Ludington, a place where every visit feels like a mini-celebration.


The Dairy Queen Store is conveniently located at 66 S Pere Marquette Hwy, Ludington, MI 49431, USA. Finding it is easy, as it's situated on a main road that's accessible from various parts of the city. For those coming from downtown Ludington, a short drive down Pere Marquette Highway will lead you directly to its iconic red sign. The location is easily identifiable and a well-known spot for both locals and visitors. However, it's important to note that due to its immense popularity, especially during peak summer hours, parking can sometimes be a challenge. The long lines can also spill out onto the road, so it's a good idea to approach the area with a bit of patience and plan for a short wait. The line is a good indicator of how much this place is loved by the community.

While the location is central and easy to get to, the accessibility features are tied to its specific operational model. As an independent, seasonal store, there is no indoor seating or food ordering. All service is conducted through walk-up windows. This classic setup is part of its charm, but it's something to keep in mind for visitors. The lack of indoor space means you'll be enjoying your delicious treats in the open air, which is part of the fun of a summer outing. The area around the store has some space for people to gather and eat, but it's largely a grab-and-go experience. It’s the perfect spot to pick up your treats and head to a nearby park, the beach, or simply enjoy them in your car while watching the bustling activity around you.

For those who are not familiar with the area, the best way to get to the store is by car. The address is simple to plug into any GPS, and the route is straightforward. On weekends and holidays, or during particularly warm days, the traffic in the area can increase, so a bit of planning ahead can make your visit smoother. The location is a magnet for people of all ages, from kids eager for their first cone of the season to grandparents reminiscing about their own childhood summers. The sense of community is palpable here, making the entire experience of getting to the store and waiting in line a part of the fun. It's a place where you're likely to run into someone you know, which adds to the warm, local feel.


The Dairy Queen Store in Ludington offers a range of services designed to provide a classic, enjoyable experience. The menu is a delightful mix of traditional Dairy Queen favorites and some unique local twists. The primary focus is on delicious, high-quality frozen treats that have made the brand famous for decades.

  • Soft-Serve Treats: This is the heart of the Dairy Queen experience. You can get classic cones in vanilla, chocolate, or a twist, along with sundaes, banana splits, and milkshakes. The soft-serve is renowned for its creamy texture and rich flavor.

  • Blizzards: A fan-favorite, the Blizzard is a thick, spoon-ready soft-serve treat mixed with a variety of candies, cookies, and other delicious toppings. The store offers the full range of classic and seasonal Blizzard flavors.

  • Dilly Bars and Other Novelties: You can find a selection of pre-packaged treats, including the iconic Dilly Bar, Buster Bar, and DQ Sandwiches. These are perfect for a quick grab-and-go option.

  • Hot Food Items: While the focus is on ice cream, this Dairy Queen also offers a small but popular selection of hot food. A notable mention is their Chicago Dog, which has received high praise from local customers.

  • Seasonal Operation: The store is open from spring to the end of summer, marking a beloved seasonal tradition in the community. Its opening and closing dates are highly anticipated each year.

  • Take-out Service: The business operates on a walk-up, take-out model. There is no sit-down inside, which contributes to the classic, fast-paced summer feel of the place.


This Dairy Queen store is celebrated for several features and highlights that make it a standout destination in Ludington. These characteristics contribute to its unique status as a beloved local landmark.

  • Independent, Family-Owned Operation: Unlike corporate-run stores, this location is independently owned and operated. This gives it a distinct local flavor and fosters a strong connection with the community. The owners and staff are known for their exceptional friendliness and generosity.

  • Community-Oriented Spirit: The owners are famous for their kindness, often performing acts of generosity like delivering treats to other local businesses. This community-first attitude is a major reason for their popularity and customer loyalty.

  • Classic, No-Frills Experience: The store maintains a classic, old-school feel with its walk-up window service and seasonal operation. It focuses on the quality of its products and the friendly service, rather than modern amenities like indoor seating.

  • The Busiest DQ Around: This location is known as one of the busiest Dairy Queens in the region, a testament to its widespread popularity. The long lines, while requiring a bit of a wait, are seen as a badge of honor and a sign of a truly great product.

  • Chicago Dog: For those who want more than just ice cream, the store's Chicago Dog is a standout item on the menu. It's a great example of the quality and care put into all their offerings, even the savory ones.

  • Cash Only Policy: A key feature to remember is that this location is cash only. They do not accept checks, DQ gift cards, or credit cards. This is a very important detail for visitors to know ahead of time to avoid any disappointment.


For those planning a visit to this iconic Ludington establishment, here is the essential contact information:

Address: 66 S Pere Marquette Hwy, Ludington, MI 49431, USA

Phone: (231) 845-5611


For locals and visitors alike, the Dairy Queen Store on South Pere Marquette Highway is more than just a place to get ice cream; it's a cherished part of the Ludington community. Its seasonal nature perfectly aligns with the rhythm of a Michigan summer, becoming a go-to destination for a treat on a hot day or a family outing after a long day at the beach. The independent, family-owned nature of the business gives it a unique charm that's hard to find in larger chains, and the genuine kindness of the owners and staff makes every visit a pleasant experience. This is a business that truly understands and serves its community, and that's why the locals have embraced it so fully.

The fact that people are willing to wait in long lines speaks volumes about the quality of the products and the a-la-minute service. It's not just about the soft-serve; it's about the entire experience—the bustling atmosphere, the friendly faces, and the feeling of being part of a shared community tradition. The cash-only policy, while a bit of an old-school quirk, is also a part of its charm and a well-known local detail that highlights its unique character. This Dairy Queen is a perfect example of a local business that has become an institution, offering not just delicious food but a sense of place and belonging. It's a place that locals are proud to call their own and are happy to share with anyone looking for an authentic taste of Ludington.

In conclusion, for anyone in Michigan looking for a quintessential summer treat in a location brimming with local character and community spirit, the Dairy Queen in Ludington is the place to be. It's a spot where delicious treats and friendly service come together to create a truly memorable experience. Whether you're craving a classic cone, a Blizzard, or one of their famous Chicago Dogs, you'll find that this local gem is worth the visit every time. Its enduring popularity and deep ties to the community make it a perfect fit for locals who appreciate businesses that are more than just a store—they're a part of the neighborhood fabric.

Dairy Queen Store Details

  • Service options

  • Drive-through
  • Takeaway
  • Dine-in
  • Popular for

  • Solo dining
  • Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance
  • Wheelchair-accessible toilet
  • Assistive hearing loop
  • Wheelchair-accessible seating
  • Dining options

  • Seating
  • Table service
  • Amenities

  • Toilet
  • Atmosphere

  • Casual
  • Crowd

  • Family friendly
  • Groups
  • Planning

  • Quick visit
  • Payments

  • Cash only
  • Cheques
  • Children

  • Good for kids
  • Pets

  • Dogs allowed outside

Dairy Queen Store Photos

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Dairy Queen Store Location

Dairy Queen Store

66 S Pere Marquette Hwy, Ludington, MI 49431, USA

Dairy Queen Store Reviews

An average rating of ★4.4 from 361 user reviews.

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