Your Guide to Dairy Queen (Treat) in Madison Heights, MI

Dairy Queen (Treat) Introduce

Dairy Queen, a brand synonymous with soft-serve ice cream, has a rich and storied history that began in 1938. It was in that year that J.F. "Grandpa" McCullough and his son, Alex, perfected a new soft-serve formula that was creamier and lighter than traditional ice cream. The first Dairy Queen store, owned and operated by their friend and business partner Sherb Noble, officially opened its doors in Joliet, Illinois, in 1940. This initial location was an instant hit, selling over 1,600 servings in just two hours on its opening day. This rapid success demonstrated the immense potential of the soft-serve concept, leading the company to adopt a franchise model for expansion. The franchise system proved to be a brilliant strategy, allowing Dairy Queen to grow from a single store to a national phenomenon and eventually, a global leader in the frozen treat industry.

Over the decades, Dairy Queen has expanded its menu and its reach, becoming a beloved part of communities across the United States. Today, the company, headquartered in Bloomington, Minnesota, operates thousands of locations worldwide and is a subsidiary of Berkshire Hathaway. While many people are familiar with the full "Grill & Chill" concept that offers a complete food menu, the location at 29371 Dequindre Rd in Madison Heights, Michigan, is a "Treat" store. This type of Dairy Queen focuses exclusively on the desserts and frozen treats that are the foundation of the brand's success. These locations are designed for convenience and speed, offering a quick way for customers to get their favorite soft serve, Blizzards®, sundaes, and other frozen delights without the added service of a full restaurant. The emphasis on treats ensures that the staff is well-versed in creating the perfect dessert, which makes it an efficient and enjoyable experience for patrons.

The Madison Heights location is a popular spot for residents of this Oakland County city. With a population of over 28,000, Madison Heights is a vibrant community with a mix of residential neighborhoods and commercial developments. The store's address on Dequindre Rd places it in a highly accessible area, making it a convenient stop for a treat. It is situated in a central location within the community, easily reachable from various parts of the city. The area is well-trafficked, with many local businesses and residential streets nearby, providing a constant stream of potential customers. The presence of ample parking in the surrounding lot is another significant advantage, allowing for a quick in-and-out visit. Whether you're a family looking for a dessert after dinner or a local resident simply craving a sweet treat, the store's location makes it an ideal and easy destination.

The franchise model is a key aspect of Dairy Queen's operations. A "Treat" store, like the one in Madison Heights, involves a specific set of requirements for franchisees. While the initial investment for a full "Grill & Chill" location can be substantial, a "Treat" store is a more streamlined operation. Franchisees are required to meet certain financial qualifications, including a minimum of $400,000 in liquid capital and a net worth of at least $750,000. These requirements, along with a thorough training and evaluation process, are in place to ensure that each location maintains the brand's high standards of quality and service. This system allows for local ownership while providing the support and recognition of a globally-known brand. This balance of local entrepreneurship and corporate backing is what has allowed Dairy Queen to become a long-standing fixture in communities like Madison Heights.

Services Offered

Famous Blizzard® Treats: The signature Dairy Queen dessert, featuring creamy soft-serve blended with a variety of mix-ins like cookies, candy, and brownies. A new Blizzard® of the Month is introduced regularly.
Soft-Serve Cones and Dips: The classic Dairy Queen soft-serve in a cone, with optional dips in flavors like chocolate or cherry.
Sundaes and Parfaits: A selection of classic sundaes with a variety of toppings, including the famous Peanut Buster® Parfait with layers of soft serve, hot fudge, and peanuts.
Frozen Beverages: A menu of frozen drinks, including the popular Misty® Slush and creamy milkshakes and malts.
Custom Ice Cream Cakes: Customizable cakes perfect for birthdays, holidays, and other celebrations, featuring layers of soft serve and fudge crunch.

Features and Highlights

The Blizzard® of the Month: A beloved feature for regulars, the store offers a new, limited-time Blizzard® flavor each month, encouraging customers to return to try the latest creation.
The "Flip Test": A fun tradition where Blizzards® are flipped upside down by the staff to demonstrate their thickness before being served to the customer.
Treat-Only Menu: By focusing exclusively on frozen desserts, this location provides a quick and efficient experience, ideal for a sweet stop without the wait of a full restaurant.
Drive-Thru Service: The convenience of a drive-thru allows customers to enjoy their favorite treats on the go, making it a perfect option for busy days.
Community Staple: As a local business, this Dairy Queen is a well-known and familiar part of the Madison Heights community, often being a go-to spot for families and friends.

Contact Information

Address: 29371 Dequindre Rd, Madison Heights, MI 48071, USA

Phone: (248) 399-6233

Conclusion

For residents of Madison Heights and the surrounding areas, the Dairy Queen (Treat) on Dequindre Rd is a dependable and nostalgic destination for a sweet treat. The brand's legacy of quality soft-serve, combined with the convenience and dessert-focused menu of this specific location, makes it a perfect choice for any occasion. Whether it's a simple cone on a warm day, a celebratory cake for a birthday, or a fun family outing, this local Dairy Queen offers a wide array of options to satisfy any craving. Its accessible location and status as a familiar community landmark ensure that it remains a go-to spot for a delicious and memorable frozen treat experience. This store’s commitment to providing a focused and efficient service ensures that local patrons can enjoy the iconic taste of Dairy Queen whenever the craving strikes.

Dairy Queen (Treat) Food & drink

BLIZZARD® Treats
Reese's® Caramel Craze BLIZZARD® Treat
REESE'S® peanut butter cups, salty caramel truffles, and chocolatey shavings, blended with our world-famous soft serve to Blizzard® perfection.
Superman™ Cake Batter Cookie Dough BLIZZARD® Treat
Sugar cookie dough, cake batter flavor and sprinkles blended with our world-famous soft serve to Blizzard® perfection
S'mores BLIZZARD® Treat
Marshmallow filled chocolate bars and graham blended with our world-famous vanilla soft serve to Blizzard® Perfection.
Confetti Cake BLIZZARD® Treat
Confetti cake pieces and confetti frosting blended with our world-famous vanilla soft serve to Blizzard® perfection.
Cotton Candy BLIZZARD® Treat
Cotton candy sprinkles blended with our world-famous vanilla soft serve to Blizzard® Perfection.
NEW! Dipped Strawberry Cheesecake BLIZZARD® Treat
Cheesecake pieces, choco chunks, and strawberry topping blended with our world-famous vanilla soft serve to Blizzard® perfection.
NEW! Mixing Bowl Mashup BLIZZARD® Treat
Brownie batter and chocolate chip cookie dough blended with our world-famous vanilla soft serve to Blizzard® perfection.
Chocolate Chip Cookie Dough BLIZZARD® Treat
Chocolate chip cookie dough, rich fudge blended with world-famous vanilla soft serve to Blizzard® Perfection.
Choco Brownie Extreme BLIZZARD® Treat
Chewy brownie pieces, choco chunks and cocoa fudge blended with world-famous vanilla soft serve to Blizzard® Perfection.
Turtle Pecan Cluster BLIZZARD® Treat
Pecan pieces, chocolaty shavings and rich caramel blended with world-famous vanilla soft serve to Blizzard® Perfection.
BUTTERFINGER® BLIZZARD® Treat
BUTTERFINGER® candy pieces blended with creamy DQ® vanilla soft serve to BLIZZARD® perfection.
HEATH® BLIZZARD® Treat
HEATH® candy pieces and fudge blended with world-famous vanilla soft serve to Blizzard® Perfection.
M&M’S® Milk Chocolate Candies BLIZZARD® Treat
M&M's® candy pieces and chocolaty topping blended with world-famous vanilla soft serve to Blizzard® Perfection.
Mint OREO® BLIZZARD® Treat
OREO® cookie pieces and creme de menthe blended with our world-famous soft serve to Blizzard® perfection.
OREO® BLIZZARD® Treat
OREO® cookie pieces blended with world-famous vanilla soft serve to Blizzard® Perfection.
REESE'S® Peanut Butter Cup BLIZZARD® Treat
REESE'S® Peanut Butter Cups® blended with world-famous vanilla soft serve to Blizzard® Perfection.
SNICKERS® BLIZZARD® Treat
SNICKERS® pieces and chocolaty topping blended with world-famous vanilla soft serve to Blizzard® Perfection.
Royal New York Cheesecake BLIZZARD® Treat
Cheesecake pieces and graham blended with creamy DQ® vanilla soft serve then filled with a perfectly paired strawberry topping center.
NEW! Royal REESE'S® Fluffernutter BLIZZARD® Treat
REESE'S® Peanut Butter Cups and peanut butter topping blended with our world-famous soft serve to Blizzard® perfection and filled with a marshmallow center.

Combos
Classic Dog Combo US$9.11
No one does hot-dogs better than your local DQ® restaurant! Order them any way you want: plain or with cheese
Chili Cheese Dog Combo US$9.24
No one does hot-dogs better than your local DQ® restaurant! Order them plain or for the ultimate taste sensation, try our fabulous Chili Cheese dog

Drinks
Soft Drinks
A refreshing carbonated soft drink.
Shake
Milk and creamy DQ® vanilla soft serve hand-blended into a classic DQ® shake until it's velvety thick and delicious and garnished with a swirl of whipped topping. Try your favorite classic flavor: Chocolate, Hot Fudge, Caramel, Strawberry, Vanilla or our NEW! Orange Cream for a Limited Time Only.
Malt
Milk, creamy DQ® vanilla soft serve and malt powder hand-blended into a classic DQ® malt until it's velvety thick and delicious and garnished with a swirl of whipped topping
MooLatté®
Coffee and rich fudge blended with creamy DQ® vanilla soft serve and ice, and garnished with whipped topping and a chocolaty drizzle. Available in Mocha, Caramel and Vanilla flavors.
MISTY® Slush
A sweet and refreshing slushy drink. Available in Blue Raspberry, Cherry, Lemon Lime and Strawberry Kiwi.
MISTY® Freeze
Our cool and refreshing Misty® Slush blended with world-famous DQ® soft serve. Available in your favorite Misty Slush flavors: Blue Raspberry, Cherry, Lemon Lime and Strawberry Kiwi.
Premium Fruit Smoothie
Real fruit blended with low-fat yogurt and sweetener. Available in Strawberry Banana, Mango Pineapple, Tripleberry®. At select locations only.
Bottled Water US$4.24
Milk US$3.49

Classic Treats
Shake
Milk and creamy DQ® vanilla soft serve hand-blended into a classic DQ® shake until it's velvety thick and delicious and garnished with a swirl of whipped topping. Try your favorite classic flavor: Chocolate, Hot Fudge, Peanut Butter, Caramel, Banana, Strawberry or Vanilla.
Malt
Milk, creamy DQ® vanilla soft serve and malt powder hand-blended into a classic DQ® malt until it's velvety thick and delicious and garnished with a swirl of whipped topping
DILLY® Bar US$4.49
Our classic DILLY® Bar, made with cold, creamy DQ® vanilla soft serve dipped in our crunchy cone coating. Flavors include Chocolate, Cherry, Butterscotch and Heath®. *flavors available at participating locations This nutrition information is for manufactured DILLY® Bars and BUSTER BAR® treats, which are packaged in clear plastic. See packaging for DILLY® Bars and BUSTER BAR® treats in paper bags.
6 Pack DILLY® Bar US$19.36
Our classic DILLY® Bar, made with cold, creamy DQ® vanilla soft serve dipped in our crunchy cone coating. Flavors include Chocolate, Cherry, Butterscotch and Heath®. *flavors available at participating locations.
Non-Dairy DILLY® BAR US$3.99
Vanilla coconut cream frozen dessert dipped in chocolate flavored coating. Made with coconut cream, gluten-free and vegan.
6 Pack Non-Dairy DILLY® BAR US$16.24
Vanilla coconut cream frozen dessert dipped in chocolate flavored coating. Made with coconut cream, gluten-free and vegan.
BUSTER BAR® US$4.74
A fresh take on our classic PEANUT BUSTER® Parfait, the BUSTER BAR® is made with layers of cold, creamy DQ® vanilla soft serve, rich fudge, and crunchy peanuts all dipped in our crunchy chocolate cone coating. This nutrition information is for manufactured DILLY® Bars and BUSTER BAR® treats, which are packaged in clear plastic. See packaging for DILLY® Bars and BUSTER BAR® treats in paper bags.
6 Pack BUSTER BAR® US$19.36
A fresh take on our classic PEANUT BUSTER® Parfait, the BUSTER BAR® Treat is made with layers of our world famous vanilla soft serve, rich fudge, and crunchy peanuts all dipped in our crunchy chocolate-flavored cone coating.
DQ® Sandwich US$4.49
Our world famous vanilla soft serve sandwiched between two chocolate-flavored wafers.
6 Pack DQ® Sandwich US$19.36
Our world famous vanilla soft serve sandwiched between two chocolate-flavored wafers.

Hot Dogs
Classic Dog US$4.61
No one does hot-dogs better than your local DQ® restaurant!
Chili Cheese Dog US$5.61
No one does hot-dogs better than your local DQ® restaurant! Order them plain or for the ultimate taste sensation, try our fabulous Chili Cheese dog.

Snacks & Sides
Pretzel Sticks With Zesty Queso US$6.49
Soft pretzel sticks, served hot from the oven, topped with salt and served with warm zesty queso dipping sauce.
LAY'S® Potato Chips Original US$1.86
DORITOS® Nacho Cheese Tortilla Chips US$1.86

DQ® Cakes
DQ® Signature All Occasion Cake
Our signature fudge and crunch center surrounded by our world-famous vanilla and chocolate soft serve. Cakes ordered on the DQ Mobile app cannot be customized; designs and flavors may vary by DQ restaurant location. If you would like to order a customized DQ cake, please visit DQcakes.com
OREO® BLIZZARD® Cake
A base layer of our world-famous vanilla soft serve, our signature fudge and crunch center, and a top layer of OREO® BLIZZARD® treat, topped with OREO® cookie pieces and a chocolatey drizzle. Cakes ordered on the DQ® mobile app come as shown with no option for customization at this time. If you would like to order a customized DQ cake, please visit DQcakes.com. Cake designs and flavors may vary by DQ® Restaurant location.

Dairy Queen (Treat) Details

Service options
Delivery
Drive-through
In-store pick-up
Takeaway

Popular for
Solo dining

Accessibility
Wheelchair-accessible car park
Wheelchair-accessible entrance
Wheelchair-accessible toilet

Dining options
Seating
Table service

Amenities
Toilet

Atmosphere
Casual

Crowd
Family friendly
Groups

Planning
Quick visit

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
Good for kids

Dairy Queen (Treat) Photos

Dairy Queen (Treat) Location

Dairy Queen (Treat)

Michigan Oakland County Madison Heights Dequindre Road

29371 Dequindre Rd, Madison Heights, MI 48071, USA

Dairy Queen (Treat) Reviews

An average rating of ★3.7 from 502 user reviews.

drive thruconemachinewindoworeosundaecashierpaycookiefudge

★ 5★ 4★ 3★ 2★ 1

If I could file a credit card dispute, I would. This was the biggest joke of a Dairy Queen. Originally I went to the Dairy Queen I always go to but their credit card machine was down which prompted a visit to this dump. Their large blizzard was $2 more than the Dairy Queen 2 miles away! $2 more expensive! Each! But we were determined to get a treat and they took credit card so we caved. We also paid $1 for a pup cup which was a ketchup sized ramekin. I couldn’t stop laughing. My dog was offended and so was my wallet. Once I got home I discovered my mint Oreo blizzard was only vanilla on the bottom half with no Oreo or mint and my husbands heath bar blizzard was made with chocolate ice cream. We’ve gone to Dairy Queen’s in multiple states and have never once been handed a chocolate heath bar blizzard. Both of ours went in the trash.As should the entire building.
April 27 · Lindsay Dunlop- Ferro
AWFUL EXPERIENCE, i took my son here after he lost his soccer game to cheer him up to start a tradition and there were 2 people working a guy manager who when i asked for a larger side of sprinkles and said i would pay any amount he charged. me for 8 sides of sprinkles then i ordered 2 medium sundaes one was sooo much smaller then the other medium one, we watched them make it they said the fudge melted it but we watched them make it, they claimed they could not do anything about it was literally a small, i paid 40$ for 2 medium ice creams and some sprinkles and got treated AWFUL, unbelievable and unfortunate because i live down the street and LOVE dq and would give all my money to them if it wasnt for there attitudes..
April 19 · Bebe Makki
I was charged $9 for a medium blizzard with extra Oreos. Looking at the menu prices today, I was clearly over charged or maybe worse potentially someone added an unauthorized tip. Don’t have the receipt but I will never return here. Good luck.
June 24 · MGEvents
I had a terrible experience at this location. The staff is very rude and disrespectful! I had a blizzard drive thru stop turn into a 10 minute ordeal because I asked that my blizzard be remade after I saw the employee laughing and talking into it while making it and stirring it with no gloves and his fingers touching the ice cream. First they refused to give me a refund, then they refused to remake it. After I sat in the drive thru one of the employees remade it while yelling out the window from across the room (from Inside and I’m outside) her every step, repeatedly telling me she’s not talking over it. The staff at this location need a refresher course on customer service and sanitary blizzard blending. Their attitudes were disgusting and I’ll never visit again.
April 05 · Sierra Travis
Almost always a good experience staff wise the occasional mix up with ice cream but honestly it's usually young kids working and it's just ice cream not that big of a deal (except I will never attempt to order a cake online again after 3 times of them claiming they never received the order then I am scrambling to find a cake in the case) but whyyyyyyyy does this place smell so bad, like dirty mildew water, I swear it gets worse every single time we go!!! Took my kids the other day walked in and you are just hammer with this horrible smell it's been like this for years!!! Do something!!!
June 09 · Alyssa Anzicek