Rita's Italian Ice & Frozen Custard Introduce
rita's edison
Welcome to your guide to a local institution for frozen treats, Rita's Italian Ice & Frozen Custard, located conveniently in Edison, New Jersey. For years, Rita's has been synonymous with summer, with its iconic Italian Ice and creamy Frozen Custard providing a perfect respite from the heat. This particular location at 2303 Woodbridge Avenue has become a go-to spot for families, students, and anyone in the community looking for a delicious and refreshing dessert. It's more than just a place to get a snack; it's a place to create memories, from the first day of spring tradition of free Italian Ice to a simple after-school treat.
The brand's commitment to quality is evident in their products, which are made fresh daily on-site. The wide variety of flavors ensures that there's always something new to try, and with a rotating selection, locals can keep coming back for their favorites or discover a new one. This article will provide you with a comprehensive overview of what makes this specific Rita's location a valued part of the New Jersey community. We will cover its accessible location, a detailed look at its services and menu items, and the key features that make it a local highlight.
We understand that a great customer experience is a combination of product quality and service. While the Edison location has received some feedback about service consistency, with one customer noting a disappointing drive-thru experience, there are also numerous positive reviews that highlight the friendly and respectful nature of the staff. One local enthusiastically praised the team, mentioning they are "very nice and respectful to customers," and that the sundaes are "amazing." This suggests a commitment to customer satisfaction that, while not always perfect, is a key part of the local business's identity.
The menu at Rita's goes far beyond the basics, offering a creative mix of Italian Ice, Frozen Custard, and combinations like the signature Gelati. Whether you're in the mood for a classic, fruity ice or a decadent sundae, there's a treat for every taste. They also cater to larger groups and events, making them a great option for parties, corporate gatherings, or school fundraisers. This versatility is what makes Rita's a perfect fit for the diverse needs of the Edison community.
By the end of this article, you will have a clear understanding of why Rita's Italian Ice & Frozen Custard in Edison is a beloved local spot. We’ll delve into all the details, from their unique product offerings to their catering services and convenient contact information. This guide is designed to be a useful resource for both new visitors and long-time patrons, celebrating the local businesses that make our communities so vibrant. Get ready to discover all the delicious reasons why a visit to Rita's is a must-do in Edison, NJ.
Location and Accessibility
The Rita's Italian Ice & Frozen Custard in Edison is situated at 2303 Woodbridge Avenue. This location is strategically placed to serve the local community, as it's on a major road with easy access. It's a spot that is simple to find whether you are a resident or just passing through the area.
The shop offers convenient parking for customers, which is a significant plus in a busy suburban area like Edison. The ease of access makes it a hassle-free destination for a quick treat with the family or for picking up a catering order for an event. In addition to standard parking, the location is known to have a drive-thru, providing an extra layer of convenience for those on the go. While a recent review highlighted a temporary closure of the drive-thru without a visible sign, the feature itself is a valuable asset for the community, offering a quick and efficient way to get your order. The combination of a visible storefront and convenient parking and a drive-thru option makes this Rita's location highly accessible to the New Jersey community.
Services Offered
Rita's Italian Ice & Frozen Custard provides a broad range of products and services that cater to various tastes and occasions.
- Italian Ice: The signature item, made fresh daily on-site in a vast array of rotating flavors. They also offer a selection of sugar-free options.
- Old-Fashioned Frozen Custard: This creamy and rich frozen custard is available in vanilla, chocolate, and a rotating "Flavor of the Day."
- Gelati: A popular treat that combines Italian Ice and Frozen Custard in a layered masterpiece.
- Misto® & Blendini®: Blended drinks and treats that combine Italian Ice, Frozen Custard, and a variety of mix-ins and toppings.
- Sundaes and Concretes: A variety of decadent sundaes with multiple toppings and whipped cream, as well as thick, blended concretes.
- Catering Services: Rita's offers catering for events of all sizes. They can provide quarts or gallons of Italian Ice, or even full-service setups for parties, corporate events, and fundraisers. The Edison location specifically mentions offering catering, which is a great resource for local businesses and organizations.
- Delivery: For ultimate convenience, the Edison location partners with several third-party delivery services, so you can enjoy your favorite Rita's treats without leaving your home.
Features / Highlights
The Rita's Italian Ice & Frozen Custard in Edison has several features that make it a local favorite.
- Made Fresh Daily: The Italian Ice is made fresh on-site every single day, ensuring the highest quality and taste.
- Wide Flavor Selection: With a rotating list of over 95 flavors, there is always something new to try, encouraging repeat visits and satisfying a variety of preferences.
- Seasonal Offerings: The shop participates in annual traditions like the "First Day of Spring" free Italian Ice giveaway, which has become a beloved tradition in the community.
- Drive-Thru Service: The drive-thru window, when operational, provides a quick and convenient way for customers to get their treats without having to leave their cars.
- Friendly Service: Based on customer feedback, the staff at this location is often described as "very nice and respectful," contributing to a pleasant and welcoming atmosphere.
- Catering and Fundraising: The ability to cater events and assist with local fundraisers makes this Rita's location a true partner to the Edison community, helping local organizations and bringing delicious treats to gatherings.
Contact Information
For more information or to place an order, you can contact the Rita's Italian Ice & Frozen Custard in Edison using the following details:
Address: 2303 Woodbridge Ave, Edison, NJ 08817, USA
Phone: (732) 777-0088
Conclusion: Why this place is suitable for locals
Rita's Italian Ice & Frozen Custard in Edison is an ideal destination for New Jersey locals for several key reasons. Its location on a main road and the availability of both parking and a drive-thru make it incredibly easy to access, whether for a spontaneous stop or a planned visit. The extensive and ever-changing menu of fresh Italian Ice, creamy Frozen Custard, and creative combinations like Gelati ensures that there is a treat for every member of the family, regardless of their preference.
Furthermore, the shop's commitment to community, as seen through its catering and fundraising services, makes it a valuable asset to Edison residents and organizations. Despite some minor customer service issues noted in the past, the overall sentiment from locals is positive, with many praising the friendly staff and the high quality of the food. It’s a place that fosters tradition and happy memories, from the excitement of the first free ice of spring to the simple joy of a well-made sundae. In short, Rita's in Edison is a quintessential local business that provides not just delicious frozen desserts, but a consistent source of happiness and community connection.
Rita's Italian Ice & Frozen Custard Details
Service options
- Curbside pickup
- Delivery
- In-store pickup
- Takeout
- Dine-in
Popular for
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Table service
Atmosphere
- Casual
Crowd
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
2303 Woodbridge Ave, Edison, NJ 08817, USA
Rita's Italian Ice & Frozen Custard Reviews
drive thruflavorsvanillawindowpricesundaesselectioncone
★ 5★ 4★ 3★ 2★ 1Haven't been to this location in a while. Pulled up to drive-thru waited for someone to come to the window. There was no sign indicating it wasn't open. Two employees walked by the window, one even looked me in the eyes then walked away. Apparently the don't care about communicating with customers. Ignoring your customers is poor service. I left and won't be going back.
June 12 · Steve BThis spot in edison is amazing. For the sundae u get to chose 3 topping with whipped cream and a cherry. The people are very nice and respectful to customers.
March 11 · Skyla GAll Rita’s should be an outside stand like this, love the vibes. “Most” workers are nice!
June 11 · Stephen MittlemanI wish there were more stars to give this Rita's location. They are quick and efficient. My parents are in between this location and the one in Woodbridge and they choose this location due to the service. The ladies there have always been great and will give you samples if you request.
May 03 · Kimberly MauroGreat location, staff was friendly and professional. Huge selection of flavors and the Italian ice tasted amazing.
March 21 · Jay
More Ice Cream Shops Near Me

Logan Plaza, 861 U.S. Rte 1, Edison, NJ 08817, USA

811 Raritan Ave, Highland Park, NJ 08904, USA

55 Raritan Ave, Highland Park, NJ 08904, USA

20 New St, Metuchen, NJ 08840, USA

Livingston campus, 105 Joyce Kilmer Ave, Piscataway, NJ 08854, USA

457A Main St, Metuchen, NJ 08840, USA

10 Westwood Rd, East Brunswick, NJ 08816, USA

156 Main St, Sayreville, NJ 08872, USA

8 Easton Ave, New Brunswick, NJ 08901, USA

1199 Amboy Ave, Edison, NJ 08837, USA

Midstate Mall, 314 NJ-18, East Brunswick, NJ 08816, USA

55 Easton Ave, New Brunswick, NJ 08901, USA
Categories
Top Visited Sites






Top Searches
Trending Sweet Scoops Posts





