Yamada Introduce
For New Yorkers seeking a unique and authentic sweet escape, **Yamada** located within **Japan Village** in Brooklyn offers a delightful journey for the taste buds. More than just a typical ice cream shop, Yamada specializes in a range of traditional and contemporary Japanese frozen desserts, bringing a distinctive flavor profile to the bustling culinary scene of New York City. Nestled within the vibrant cultural hub of Japan Village, Yamada provides a refreshing and immersive experience, inviting patrons to explore flavors that are both familiar and excitingly new. It's a true hidden gem for those who appreciate the subtle complexities and artistry of Japanese confectionery.
Yamada stands out by focusing on high-quality ingredients and meticulous preparation, ensuring that each treat, from their signature soft serve to their charming shaved ice creations, delivers an unforgettable taste. Customers consistently praise the distinct flavors, such as the balanced bitterness of their matcha soft serve and the creamy sweetness of their milk soft serve. This dedication to authentic taste and presentation makes Yamada a must-visit for anyone with an adventurous palate or a craving for genuine Japanese desserts. Beyond just the flavors, the shop contributes to the overall immersive experience of Japan Village, allowing visitors to enjoy their sweets amidst a backdrop of Japanese culture, groceries, and other culinary delights. It’s a place where every scoop or sip is crafted with care, leaving a lasting impression on those who visit.
**Yamada** is conveniently located at **934 3rd Ave, Brooklyn, NY 11232, USA**, specifically on the first floor inside **Japan Village**. Japan Village is a prominent and popular destination situated within **Industry City**, a sprawling creative campus in Sunset Park, Brooklyn. This vibrant complex is known for its diverse mix of art studios, manufacturing businesses, retail shops, and food vendors, making it a hub of activity and innovation in the borough.
Accessibility to Yamada within Japan Village is excellent for New Yorkers. Industry City is well-served by public transportation. The D, N, and R subway lines have stations within a short walking distance (e.g., 36th Street Station), providing easy connections to various parts of Brooklyn and Manhattan. Several bus routes also operate in the area, offering additional convenience. For those driving, Industry City provides ample parking options, including paid lots, which is a significant advantage in New York City. The complex is also very pedestrian and bike-friendly, with clearly marked pathways. Being located inside Japan Village adds to the appeal, as visitors can combine their ice cream treat with exploring other Japanese shops, a food hall, and cultural experiences. This strategic location within a larger, dynamic destination ensures that Yamada is not only easy to reach but also part of a broader, engaging outing for locals and tourists alike.
**Yamada** offers a specialized menu of Japanese-inspired frozen desserts and beverages, designed to provide an authentic and delightful experience:
- Soft Serve Ice Cream:
- Matcha Soft Serve: A popular choice known for its balanced, slightly bitter green tea flavor.
- Milk Soft Serve: A sweeter and creamier option, providing a classic dairy taste.
- Combined/Twist Soft Serve: Likely offers a swirl of both matcha and milk flavors.
- Mochi Ice Cream: Traditional Japanese mochi (rice cake) filled with ice cream, available in various flavors. Customers express a desire to try this on return visits.
- Fruity Animal-Shaped Shaved Ice: Adorable and refreshing shaved ice creations, often styled into animal shapes and topped with fruity syrups.
- Japanese-Inspired Drinks: A selection of beverages that may include matcha lattes, other tea-based drinks, or unique Japanese sodas (like Ramune, as found in Japan Village).
- Take-Away Options: While specific "to-go" options for shaved ice are desired by customers, other items like mochi ice cream are inherently portable.
**Yamada** boasts several unique features and highlights that make it a compelling destination for New Yorkers seeking distinctive frozen treats:
- Authentic Japanese Flavors: Specializes in genuine Japanese dessert profiles, particularly highlighted by their matcha soft serve which offers a true-to-taste experience with its characteristic bitterness.
- Located Inside Japan Village: Its presence within Japan Village provides an immersive cultural experience, allowing customers to explore other Japanese shops and food options alongside their dessert.
- "Delicious Ice Cream Offerings": Customers consistently praise the overall deliciousness of their ice cream, noting the "perfectly creamy texture" and "simply divine" taste.
- Artistic Presentation: Known for "adorable fruity animal-shaped shaved ice," demonstrating attention to visual appeal alongside taste.
- Variety of Unique Treats: Beyond standard soft serve, they offer specialized items like mochi ice cream and shaved ice, providing diverse choices for different cravings.
- High-Quality Craftsmanship: Each scoop is "crafted with care and attention to detail," indicating a commitment to quality in their preparation.
- Engaging Experience: The overall atmosphere of Japan Village adds to the appeal, making a visit to Yamada part of a larger, enjoyable outing.
As **Yamada** is located within Japan Village, it's often best to use the general contact information for Japan Village for broader inquiries, as individual vendors might not always have separate public phone lines readily available.
Address: 934 3rd Ave, Brooklyn, NY 11232, USA (Located on the first floor inside Japan Village)
Phone: The primary contact number for Japan Village is (347) 584-4578. It is advisable to use this number for general inquiries regarding vendors within the complex. Specific phone numbers for Yamada might not be publicly listed, but you can inquire through Japan Village's main line.
For the most current operating hours for Yamada, it's recommended to check the Japan Village website or their social media channels, as hours for individual stalls within the market may vary or be subject to change. Generally, Japan Village itself operates from 11:00 AM to 8:00 PM Sunday-Thursday, and 11:00 AM to 9:00 PM on Friday & Saturday.
For New Yorkers, **Yamada at Japan Village** is a truly compelling destination for frozen treats due to its unique blend of authentic Japanese flavors and its location within a vibrant cultural hub. Instead of a typical ice cream parlor, locals can immerse themselves in a broader Japanese experience while enjoying high-quality, distinctive desserts. The popularity of their matcha and milk soft serve, praised for its "scrumptious" taste and "perfectly creamy texture," ensures a satisfying indulgence. The added allure of unique offerings like mochi ice cream and charming animal-shaped shaved ice provides a refreshing alternative to standard ice cream options, appealing to adventurous palates and families alike.
The accessibility within Industry City, with convenient subway and parking options, makes it an easy and rewarding trip for residents across Brooklyn and beyond. While customers have expressed a desire for more explicit "to-go" options for shaved ice, the overall positive experience and the quality of the products make it a worthwhile visit. For locals seeking not just an ice cream cone but a memorable taste of Japanese confectionery and a pleasant cultural outing, Yamada offers an unparalleled experience, cementing its place as a cherished local spot for distinctive and delicious frozen delights.
Yamada Menu
Ice Cream
- Anmitsu $14.00
Drinks
- Matcha $5.00
- Hojicha $5.00
- Matcha Latte $6.00
- Hojicha Latte $6.00
- Matcha Chocolate
- Ann Butter Pie $6.00
- Mont-Blanc Monaka $8.00
- Mochi Ice Cream
Apanese Parfait
- Yaki Imo Sundae $10.00
Organic Tea
- Matcha $5.00
- Matcha Latte $6.00
- Hojicha $5.00
- Hojicha Latte $6.00
- Awa-Matcha $8.00
- Awa-Hojicha $8.00
- Matcha Chocolate $8.00
Mochi Ice Cream
- Matcha $8.00
- Hojicha $8.00
- Strawberry $8.00
- Mango $8.00
Seasonal Special
- Monaka Mont Blanc $8.00
- Oshiruko $7.00
- Coffee Jelly $6.00
Kakigori
- Fluffy Kakigori $14.00
- Hojicha $14.00
- Strawberry $14.00
- Mango $14.00
Cup Dessert
- Anmitsu $14.00
- Warabi Mochi $14.00
- Yaki-Imo Sandae
Homemade Udon & Soba
- Kitsune
- Kake $10.00
- Tanuki $11.00
- Curry $12.00
- かき揚げ $14.00
- Mix Tempura $18.00
- Ebi Tempura $17.00
Animal Kakigori
- Inu $18.00
- Kuma $18.00
Others
- Inu
- Kuma
- Fluffy Kakigori $14.00
- Animal Kakigori $18.00
- Warabi Mochi $14.00
- Cold Brew $4.00
- Drip Coffee $3.00
- Oshiruko $7.00
- An-Butter $6.00
- Sweet Potato $6.00
- Baked Sweet Potato
Yamada Details
Service options
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Atmosphere
- Casual
- Trendy
Planning
- Quick visit
Children
- Good for kids
Yamada Photos










Yamada Location
Yamada Reviews
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★ 5★ 4★ 3★ 2★ 1I recently stopped by to try out their serve soft serve ice cream inside Japan Village on the first floor. I got the matcha ($5.52) and milk flavor soft serve ($5.52). The matcha soft serve has a more bitter taste and the milk tastes sweeter and creamier. I would like to try their mochi ice cream when I come back again. They also have these adorable fruity animal shaped shaved ice and drinks as well.
April 27 · Karen HThis location is quite known for its delicious ice cream offerings. You will be pleased to know that they have a wide variety of flavors. Each scoop is crafted with care and attention to detail. The texture is perfectly creamy and the taste is simply divine. It's an experience that's hard to forget.I wise there was a to-go option for the shaved ice though.
July 04 · Mohammad IDefinitely a great place for Japanese-flavor ice treats and drinks!🍧🍨🍦(They moved to the place right at the entrance of the Japan Village building.)🍨✨✨Mochi wrap ice cream is a MUST! The reason why I came second time…. mochi was sooooooo pliable, soft with thick and creamy ice cream and some red bean and tea jelly underneath. HIGHLY recommend!Shaved ice was refreshing. My friend loved it a lot! (I like ice cream with dairy so this is not my type, it was super light and melt in mouth immediately) For me, shaved ice was slightly expensive.Match latte was strong, really no sweet! Rich flavor but milk was not that foamed.
March 15 · Julia HsiaThis ice cream, shaved ice, and mochi shop is the best part of Japan Village. The bear shaved ice is so cute and the red bean drink is delicious
March 08 · ClaireThe Kakigori shaved ice was delicious and a generous proportion. We got the strawberry and the matcha. It’s a little on the pricy side for shaved ice with no additional topping (it did come with whipped cream).
February 22 · Marlon Ying
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